Consulting Research Services – Strategic Market Research

CONSULTING SERVICES

A consultative approach adopted by Strategic Market Research will prove to be a pertinent contributor in overcoming the variety of prevailing market challenges, business problems and persisting competition across the globe. Our team of consultants with extensive industry experience are dedicated to serve our clients and are extremely passionate regarding their business objectives. Strategic Market Research adequately identiﬁes the problem statement and key growth opportunities and is centered around the idea of ‘Think, Analyze, and Act’. Your collaboration with us will lead to some top-notch ideas, recommendations, and enhancement strategies so that you can always stay ahead of the competition.

Consulting Research Services offered by SMR

Our Strategic Market Entry Framework strictly follows steps

Key Service Offerings By Strategic Market Research

A.) STRATEGIC MARKET ENTRY FRAMEWORK

Strategic Market Entry Framework is deﬁned as a competent matrix for assessing whether or not an organizationshould launch new products, enter into a new geography, indulge in a merger and acquisition or change theirpricing strategies. Our team of consultants with rich experience will assist you with some of the most fruitful recommendations which will lead to sustainable business growth.

B.) BUSINESS PORTFOLIO

With the current economic downturn due to the pandemic, it has become mandatory for every organization to diversify their business strategies to ensure higher proﬁtability. Our expert Business Portfolio Consultants will assist you with their strategic approach in retrenching some of your latent business ideas and will assist in executing only those which will provide you with a signiﬁcant edge over the other existing market players and mint good proﬁts amidst this crisis.

The 4 most essential steps for successful Business Portfolio Management are

Essential Steps for successful Portfolio Management

STEP 1: FRAMING UP THE REQUIREMENTS DICTATED BY INDUSTRY EXECUTIVES/ CLIENTS:

It is the ﬁrst and the foremost step of the Portfolio Management Process which is strongly focused on the key requirements as directed by the executives of the organizations. Our team of experts work diligently in identifying the problem statement and crafting a blueprint so that an exact plan is developed and implemented to extract better ROI for the client.

STEP 2: COLLECTION OF DATA

The next step is adequate data collection which involves the process of accumulating qualitative and quantitative information about the market so as to identify its potential, existing competition, new entrants and the bandwith for growth with higher margins.

STEP 3: ADEQUATE MODELLING AND ANALYSIS OF DATA

It is also one of the most pivotal steps of a successful Business Portfolio Management process which is conducted after adequate data collection. A thorough analysis of the data is performed by our team of experts at SMR. They identify the existing gaps in the market, untapped grey areas that can be capitalized by you and then decide where you should be positioned so that you maximize your returns. The most crucial factor that is decided by our team is the TIMING. When you should enter the market to gain maximum reach with thebest product portfolio.

STEP 4: COMMUNICATION AND SYNTHESIS

Once the modelling and analysis of the data are performed, it is essential to synthesize the collected information tomake it easier for the corporate executives to understand the approach of SMR for their target market entry. Post-market penetration, the team at SMR keeps close coordination with the executives so that necessary consultation is furnished to steer the launch process and ensure the fact that it heads in the right direction.

C.) KEY CUSTOMERS & COMPETITIVE MARKET INSIGHTS

1) DETAILED STUDY OF KEY CUSTOMER INSIGHTS FOR OUR CLIENTS

It is the process of analyzing different trends of the customers prevailing in the market to increase the efﬁcacy and number of sales of a particular product for our clients. Global businesses have become highly customer- oriented nowadays and are exclusively focusing on their demand for a particular product and product recall value.

Our consulting experts at Strategic Market Research thoroughly analyze the key customer preferences and provide quality recommendations accordingly which in turn will increase the brand value of your organization and products globally.

2.) COMPETITIVE MARKET INSIGHTS

As the term itself personiﬁes we at SMR provide in-depth information of the key insights from the market related to existing competitors, their product portfolio, new product launch strategies, pricing strategies, their target audience identiﬁcation and most importantly gazing their next move. All this information is carefully collected and then a ﬁnal roadmap is created for our client so that its entry into the market is much easier and they can get maximum out of their investments.

The step-by-step process to perform a thorough Competitive Market Analysis:

STEP 1: Figuring out the list of key competitors.

STEP 2: To identify the key products that they mostly offer.

STEP 3: Conducting thorough research on the sales tactics, and content strategy of the crucial competitors

STEP 4: To accurately check the pricing of the key competitors and also keep a strict vigil on any kind of offers and discounts they offer.

STEP 5: Thoroughly focusing on the social media platforms for ﬁguring out how our competitors promote their respective marketing contents online.

STEP 6: Perform a PESTLE, SWOT, Porter’s, and BCG analysis to obtain a 360-degree idea of the weakness and strengths of the key products of the competitors and also the external factors that are stimulating its growth.