Bakuchiol Serum Market By Product Type (Pure Bakuchiol Serums, Hybrid Serums (Bakuchiol with Vitamin C, Hyaluronic Acid, etc.)); By Skin Type (Normal Skin, Sensitive Skin, Oily and Acne-Prone Skin, Dry Skin); By Distribution Channel (Online Retail, Specialty Beauty Stores, Dermatology Clinics, Supermarkets/Hypermarkets); By End User (Individuals, Salons and Spas); By Geography, Segment revenue estimation, Forecast, 2024–2032.

The bakuchiol serum market was USD 200 million in 2023 and is expected to reach USD 400 million by 2030, with a CAGR of 10.5% between the forecast years (2024-2030). The market's growth is attributed to the consumer shift towards natural skin care products, expanding knowledge of organic beauty products, and the preferred use of active plant-originated ingredients.

 

Bakuchiol serum is a natural cosmetic for the skin obtained from the seeds and leaves of the Psoralea corylifolia plant. Recognized as a natural retinol substitute derived from the seeds of the babchi plant, bakuchiol is described as a skin texturizing and anti-aging agent with potent lightening properties and is non-irritating. Bakuchiol has currently been embraced in the beauty and personal care industry because of its versatility and concordance with clean beauty products suitable for sensitive skin.

 

Market Drivers

Rising Demand for Natural and Plant-Based Skincare Products: Skincare customers are gradually moving toward organic and non-synthetic products, and therefore, bakuchiol has been embraced as a natural substitute for retinol. According to reports, natural and clean beauty products led the sector in 2023, with the former controlling 40 percent of the overall skincare market. Example: A domestic cosmetics company noted that its bakuchiol serum sales soared 25 % in 2023 due to an increasing penchant for retinol effects without the side effects.

 

Growth in the Anti-Aging Skincare Segment: The increasing consciousness regarding anti-aging products has led to widespread acceptance of bakuchiol serums that provide effective yet mild solutions for fine lines and wrinkles. A recent global market report estimated the anti-aging skincare brand at USD 60 billion in 2023 came from plant-based bakuchiol serums. Example: A European brand released a bakuchiol serum for the 30–50-year-old target audience and gained a 15% market share in the first year of 2022.

 

Popularity Among Sensitive Skin Consumers: In contrast with retinol, which may result in redness and peeling, bakuchiol is not irritating, thus making it famous amongst dermatologist’s recommendations for sensitive skin types. Example: In 2023, a dermatologist in the UK suggested serums containing bakuchiol to patients with rosacea; more than 70% of them used the product for fragile skin.

 

Alignment with Clean Beauty Trends: Bakuchiol serum is part of the clean beauty movement, which speaks to consumers about transparency, sustainability, and responsible sourcing. Example: The Australian skincare brand introduced the cruelty-free and vegan bakuchiol serum in 2023, trying to appeal to environmentalists around the Asia-Pacific region.

 

Market Opportunities

Integration with Hybrid Skincare Products: The addition of bakuchiol with other natural substances like hyaluronic acid, niacinamide, and Vitamin C opens up possibilities for multi-utility serums targeting different skin issues. Example: A Canadian brand developed a serum that incorporates bakuchiol and niacinamide in 2022, and the company’s sales increased by 20% within the first half of the year.

 

Expansion in Emerging Markets: Rising disposable income per capita, coupled with the awareness about skincare in the faster-growing economies of India, China, and Brazil, remains the most significant force behind these opportunities. The Asia-Pacific region also boasted the highest growth possibility in demand for bakuchiol serums in 2023, holding 35% share globally.

 

Focus on Sustainable Packaging and Eco-Friendly Formulations: Using biodegradable packaging materials and constituents of green products can help win the hearts of the environmentally sensitive client base and enhance brand commitment. Example: A French skincare brand for luxury products produced bakuchiol serums in glass containers with an option of refill, which sought to appeal to environmentally sensitive customers in the year 2023.

 

Market Restraints

High Production Costs: Isolation of bakuchiol and the ability to stabilize it in formulations are a costly affair, making it hard for a budget-conscience brand.

 

Lack of Awareness in Certain Regions: The low consumer awareness of the effectiveness of bakuchiol compared to that of retinol poses challenges in expanding market reach, especially in developing regions.

 

Competition from Established Retinol-Based Products: Strong retinol brands that have gained market trust because of their effectiveness create some challenges for the bakuchiol serum to penetrate a bigger market share.

 

Market Segmentation

By Product Type:

• Pure Bakuchiol Serums

• Hybrid Serums (Bakuchiol with Vitamin C, Hyaluronic Acid, etc.)

 

By Skin Type:

• Normal Skin

• Sensitive Skin

• Oily and Acne-Prone Skin

• Dry Skin

 

By Distribution Channel:

• Online Retail

• Specialty Beauty Stores

• Dermatology Clinics

• Supermarkets/Hypermarkets

 

By End User:

• Individuals

• Salons and Spas

 

By Region:

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Segment Analysis

Leading Product Segment: Hybrid Serums

Hybrid serums are leading the market and will hold 55% of market revenue in 2023 because they target different skin problems with one product. For example, in 2023, a UK-based skincare brand brought to the market a bakuchiol serum spiced up with vitamin C and hyaluronic acid; it sold 20% more than pure bakuchiol serum.

 

Leading Skin Type Segment: Sensitive Skin

Sensitive skin is the most promising segment, holding 40% of market revenue in 2023 since bakuchiol is mild for sensitive skin. Example: In 2023, a dermatologist from Germany conducted a clinical trial in which he established that participants who used serums containing bakuchiol experienced a better skin texture, especially those with sensitive skin, with a success rate of 90%.

 

Regional Analysis

North America is the largest market, accounting for 40% of the market’s total revenues in 2023 due to increased spending on natural and clean beauty products. Out of the two regions, the U.S. captured 75% of the clean beauty market share, showing that its people are way ahead in embracing the trend. According to a leading U.S. retailer, in 2023, promotion on other holidays for the bakuchiol serum recorded a 30% variation.

 

Europe has a 30% market share in revenues, driven by the increasing fundamental need for clean and vegan cosmetic products. Germany, French, and the UK are some of the prime markets we have. Example: The product range of a French skincare company launched a bakuchiol serum certified organic in 2022 as more users are environmentally concerned.

 

The Asia-Pacific region has the highest growth rate due to the population’s improved knowledge of skin care regimes, rising disposable incomes, and positive sentiments towards natural products. Example: A South Korean beauty brand released a Niacinamide bakuchiol serum for acne skin type in 2023, and it got a good response from the younger generation.

 

Key Players

• Herbivore Botanicals

• Biossance

• OLEHENRIKSEN

• The Inkey List

• ISDIN

• REN Clean Skincare

• BYBI Beauty

• Allies of Skin

• TruSkin Naturals

• Dr. Zenovia Skincare

 

Future Outlook

The growth of the bakuchiol serum market is anticipated to be promising in the foreseeable future due to the growing consciousness regarding natural, inherent substitutes for retinol, Clean Beauty, and advancements in hybrid formulators. Asia-Pacific and Latin America will be vital to future growth, with disposable incomes increasing as consumers become more aware of vegan options for skincare.

 

Companies likely to benefit from the trend include those in the research and development of environmentally friendly packaging, multipurpose formulas, and clinical approvals. In the year 2030, bakuchiol serums will still be an important part of the skincare industry, providing solutions for customers worldwide.