Bakuchiol Serum Market By Product Type (Pure Bakuchiol Serums, Hybrid Serums (Bakuchiol with Vitamin C, Hyaluronic Acid, etc.)); By Skin Type (Normal Skin, Sensitive Skin, Oily and Acne-Prone Skin, Dry Skin); By Distribution Channel (Online Retail, Specialty Beauty Stores, Dermatology Clinics, Supermarkets/Hypermarkets); By End User (Individuals, Salons and Spas); By Geography, Segment revenue estimation, Forecast, 2024–2032.

The bakuchiol serum market was USD 200 million in 2023 and is expected to reach USD 400 million by 2030, with a CAGR of 10.5% between the forecast years (2024-2030). The market's growth is attributed to the consumer shift towards natural skin care products, expanding knowledge of organic beauty products, and the preferred use of active plant-originated ingredients.

 

Bakuchiol serum is a natural cosmetic for the skin obtained from the seeds and leaves of the Psoralea corylifolia plant. Recognized as a natural retinol substitute derived from the seeds of the babchi plant, bakuchiol is described as a skin texturizing and anti-aging agent with potent lightening properties and is non-irritating. Bakuchiol has currently been embraced in the beauty and personal care industry because of its versatility and concordance with clean beauty products suitable for sensitive skin.

 

Market Drivers

Rising Demand for Natural and Plant-Based Skincare Products: Skincare customers are gradually moving toward organic and non-synthetic products, and therefore, bakuchiol has been embraced as a natural substitute for retinol. According to reports, natural and clean beauty products led the sector in 2023, with the former controlling 40 percent of the overall skincare market. Example: A domestic cosmetics company noted that its bakuchiol serum sales soared 25 % in 2023 due to an increasing penchant for retinol effects without the side effects.

 

Growth in the Anti-Aging Skincare Segment: The increasing consciousness regarding anti-aging products has led to widespread acceptance of bakuchiol serums that provide effective yet mild solutions for fine lines and wrinkles. A recent global market report estimated the anti-aging skincare brand at USD 60 billion in 2023 came from plant-based bakuchiol serums. Example: A European brand released a bakuchiol serum for the 30–50-year-old target audience and gained a 15% market share in the first year of 2022.

 

Popularity Among Sensitive Skin Consumers: In contrast with retinol, which may result in redness and peeling, bakuchiol is not irritating, thus making it famous amongst dermatologist’s recommendations for sensitive skin types. Example: In 2023, a dermatologist in the UK suggested serums containing bakuchiol to patients with rosacea; more than 70% of them used the product for fragile skin.

 

Alignment with Clean Beauty Trends: Bakuchiol serum is part of the clean beauty movement, which speaks to consumers about transparency, sustainability, and responsible sourcing. Example: The Australian skincare brand introduced the cruelty-free and vegan bakuchiol serum in 2023, trying to appeal to environmentalists around the Asia-Pacific region.

 

Market Opportunities

Integration with Hybrid Skincare Products: The addition of bakuchiol with other natural substances like hyaluronic acid, niacinamide, and Vitamin C opens up possibilities for multi-utility serums targeting different skin issues. Example: A Canadian brand developed a serum that incorporates bakuchiol and niacinamide in 2022, and the company’s sales increased by 20% within the first half of the year.

 

Expansion in Emerging Markets: Rising disposable income per capita, coupled with the awareness about skincare in the faster-growing economies of India, China, and Brazil, remains the most significant force behind these opportunities. The Asia-Pacific region also boasted the highest growth possibility in demand for bakuchiol serums in 2023, holding 35% share globally.

 

Focus on Sustainable Packaging and Eco-Friendly Formulations: Using biodegradable packaging materials and constituents of green products can help win the hearts of the environmentally sensitive client base and enhance brand commitment. Example: A French skincare brand for luxury products produced bakuchiol serums in glass containers with an option of refill, which sought to appeal to environmentally sensitive customers in the year 2023.

 

Market Restraints

High Production Costs: Isolation of bakuchiol and the ability to stabilize it in formulations are a costly affair, making it hard for a budget-conscience brand.

 

Lack of Awareness in Certain Regions: The low consumer awareness of the effectiveness of bakuchiol compared to that of retinol poses challenges in expanding market reach, especially in developing regions.

 

Competition from Established Retinol-Based Products: Strong retinol brands that have gained market trust because of their effectiveness create some challenges for the bakuchiol serum to penetrate a bigger market share.

 

Market Segmentation

By Product Type:

• Pure Bakuchiol Serums

• Hybrid Serums (Bakuchiol with Vitamin C, Hyaluronic Acid, etc.)

 

By Skin Type:

• Normal Skin

• Sensitive Skin

• Oily and Acne-Prone Skin

• Dry Skin

 

By Distribution Channel:

• Online Retail

• Specialty Beauty Stores

• Dermatology Clinics

• Supermarkets/Hypermarkets

 

By End User:

• Individuals

• Salons and Spas

 

By Region:

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Segment Analysis of Bakuchiol Serum Market

By Product Type:

Leading Segment: Pure Bakuchiol Serums

Pure Bakuchiol serums hold the largest market share in the Bakuchiol serum market. This product is popular due to its natural and gentle approach to skincare, offering anti-aging and anti-inflammatory benefits without the irritation often caused by retinol. Pure Bakuchiol is a well-known alternative for consumers seeking an effective, plant-based ingredient to improve skin texture, reduce wrinkles, and boost skin radiance. It is particularly favored in markets with a high demand for clean beauty products, such as North America and Europe.

Fastest-Growing Segment: Hybrid Serums (Bakuchiol with Vitamin C, Hyaluronic Acid, etc.)

Hybrid serums, which combine Bakuchiol with complementary ingredients such as Vitamin C and Hyaluronic Acid, represent the fastest-growing segment of the market. These serums appeal to consumers seeking multifunctional products that can target multiple skin concerns, such as aging, pigmentation, hydration, and fine lines, all in one. The trend towards combining Bakuchiol with potent antioxidants and hydrating agents is driven by increasing consumer demand for high-performance, easy-to-use skincare solutions. The demand for these hybrid products is particularly rising in regions with a strong skincare culture like Europe and North America.

 

By Skin Type:

Leading Segment: Oily and Acne-Prone Skin

The segment for oily and acne-prone skin is the leading application area in the Bakuchiol serum market. Bakuchiol has gained recognition for its ability to reduce inflammation and improve skin clarity without the drying effects of traditional acne treatments, making it an ideal choice for this skin type. Oily & acne-prone skin is a common concern among consumers, especially in regions like Asia-Pacific and North America, where skincare routines for acne prevention are highly emphasized. As more consumers seek gentler alternatives to retinol for acne management, Bakuchiol serums are increasingly preferred.

Fastest-Growing Segment: Sensitive Skin

Bakuchiol serums are particularly beneficial for sensitive skin due to their non-irritating properties compared to other active ingredients like retinoids. This has made the sensitive skin segment the fastest-growing in the Bakuchiol serum market. With a growing awareness of the importance of gentle skincare routines, this segment is expanding rapidly, especially in markets with a focus on clean beauty & dermatologically tested products. The rise in demand for sensitive skin solutions, particularly in Europe & North America, is driving this growth.

 

By Distribution Channel:

Leading Segment: Online Retail

Online retail is the leading distribution channel for Bakuchiol serums, driven by the increasing trend of e-commerce, especially during the post-pandemic era. Consumers are increasingly turning to online platforms for convenience, product variety & the ability to access reviews and recommendations. Major e-commerce platforms such as Amazon, as well as brand-specific websites, dominate the market. The ease of browsing & the availability of subscription services for skincare products have contributed to online retail's market dominance.

Fastest-Growing Segment: Dermatology Clinics

Dermatology clinics represent the fastest-growing distribution channel for Bakuchiol serums. With rising consumer awareness of the importance of professional skincare treatments, dermatology clinics are becoming a popular source for purchasing Bakuchiol-based products. Patients seeking targeted skin care treatments & products recommended by professionals are increasingly turning to these clinics, thus boosting their growth in this segment. Dermatologists are also recommending Bakuchiol as a retinol alternative for sensitive & aging skin, which contributes to the segment's rapid growth.

 

By End User:

Leading Segment: Individuals

The largest end-user segment for Bakuchiol serums is individual consumers. With the global trend towards self-care and personal skincare routines, more individuals are opting for Bakuchiol serums for anti-aging, skin rejuvenation, and acne treatment. The growing interest in natural, plant-based skincare products is driving consumer demand, particularly in markets like North America and Europe, where clean beauty movements are significant.

Fastest-Growing Segment: Salons and Spas

Salons and spas are the fastest-growing end-user segment for Bakuchiol serums. Professional skincare providers are increasingly using Bakuchiol in facial treatments and as part of anti-aging regimens. Consumers are more likely to purchase products used and recommended by beauty professionals, thus creating a demand for Bakuchiol serums in these settings. This trend is especially noticeable in high-end spas and salons in markets with a strong beauty industry, such as Europe and Asia-Pacific.

 

By Region:

Leading Region: North America

North America holds the largest share of the Bakuchiol serum market, driven by the growing consumer interest in clean, natural & effective skincare alternatives. The region has a high demand for anti-aging products & is one of the major markets for Bakuchiol due to the increasing popularity of plant-based ingredients. Major brands in the skincare industry are based in North America, contributing to the region’s market leadership.

Fastest-Growing Region: Asia-Pacific

Asia-Pacific is the fastest-growing region for Bakuchiol serums. The increasing awareness of natural skincare and the adoption of Bakuchiol as a substitute for retinol in anti-aging & acne treatments are driving the growth of this segment. Countries like Japan, South Korea, and China are showing a surge in demand for gentle skincare products that can address skin concerns without irritation, making Asia-Pacific a key growth area. Additionally, the rising middle-class population and growing disposable income are further accelerating the market's expansion in this region.

 

Key Players

• Herbivore Botanicals

• Biossance

• OLEHENRIKSEN

• The Inkey List

• ISDIN

• REN Clean Skincare

• BYBI Beauty

• Allies of Skin

• TruSkin Naturals

• Dr. Zenovia Skincare

 

Bakuchiol Serum Market Report Coverage

Report Attribute	Details
Forecast Period	2023 – 2030
Market Size Value in 2023	USD 200 million
Revenue Forecast in 2030	USD 400 million
Overall Growth Rate	CAGR of 10.5%
Base Year for Estimation	2022
Historical Data	2017 – 2021
Unit	USD Million, CAGR (2023 - 2030)
Segmentation	By Product Type, By Skin Type, By Distribution Channel, By End User, By Region
By Product Type	Pure Bakuchiol Serums, Hybrid Serums (Bakuchiol with Vitamin C, Hyaluronic Acid, etc.)
By Skin Type	Normal Skin, Sensitive Skin, Oily and Acne-Prone Skin, Dry Skin
By Distribution Channel	Online Retail, Specialty Beauty Stores, Dermatology Clinics, Supermarkets/Hypermarkets
By End User	Individuals, Salons and Spas
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	US, Canada, Germany, UK, France, China, Japan, India, etc.
Key Market Drivers	Consumer shift towards natural skincare products, increasing awareness of organic beauty, and preference for plant-based active ingredients.
Major Players	Herbivore Botanicals, Biossance, OLEHENRIKSEN, The Inkey List, ISDIN
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

 

Future Outlook

The growth of the bakuchiol serum market is anticipated to be promising in the foreseeable future due to the growing consciousness regarding natural, inherent substitutes for retinol, Clean Beauty, and advancements in hybrid formulators. Asia-Pacific and Latin America will be vital to future growth, with disposable incomes increasing as consumers become more aware of vegan options for skincare.

 

Companies likely to benefit from the trend include those in the research and development of environmentally friendly packaging, multipurpose formulas, and clinical approvals. In the year 2030, bakuchiol serums will still be an important part of the skincare industry, providing solutions for customers worldwide.