Carton Display Market By Material Type (Corrugated Cardboard, Folding Cartons, Solid Board); By Display Type (Floor-Standing, Countertop, Shelf-Ready Displays); By End-Use Industry (Food & Beverages, Personal Care, Pharmaceuticals, Electronics, Other Consumer Goods); By Geography, Segment Revenue Estimation, Forecast, 2024–2030

Introduction And Strategic Context

The Global Carton Display Market is set to witness robust growth, with a projected CAGR of 6.5%, reaching an estimated USD 12.8 billion by 2030, according to Strategic Market Research. Valued at USD 8.3 billion in 2024, the market is experiencing heightened strategic relevance as brands increasingly prioritize retail visibility, consumer engagement, and sustainability in packaging solutions. Carton displays, often used as point-of-sale merchandising units, play a critical role in marketing campaigns, seasonal promotions, and brand storytelling, making them a high-impact tool for retailers and manufacturers alike.

 

Several macro forces are driving this growth. First, the surge in modern retail formats, particularly in emerging economies, is expanding the demand for visually appealing and functional point-of-sale displays. Convenience stores, supermarkets, and large hypermarkets are increasingly incorporating carton displays to attract impulse purchases and highlight promotions. Second, sustainability concerns are prompting brands to shift from plastic-based displays to recyclable and biodegradable carton materials. This trend is especially strong in Europe and North America, where regulatory pressures and consumer preferences converge to favor eco-friendly packaging solutions.

 

Third, technological advancements in printing and material processing have enabled the production of carton displays with high durability, customized shapes, and vibrant graphics at competitive costs. Digital printing, in particular, allows brands to rapidly deploy tailored campaigns with minimal lead time, enhancing the marketing impact of carton displays. Additionally, the proliferation of omnichannel retail strategies necessitates displays that are versatile, easy to assemble, and transportable, aligning with the logistical needs of multi-format retail operations.

 

Key stakeholders in this market include retailers, brand manufacturers, packaging OEMs, and contract packaging specialists, as well as investors targeting high-growth segments within FMCG, cosmetics, beverages, and personal care industries. Retail marketing agencies and in-store visual merchandising teams also play a significant role in shaping demand for creative, high-impact carton display designs. In emerging regions such as Asia-Pacific and Latin America, government initiatives supporting local manufacturing and sustainable packaging further reinforce market growth.

 

From a strategic perspective, the Carton Display Market is no longer just about cost-effective storage or product visibility. It is increasingly recognized as a key driver of sales performance, brand differentiation, and consumer experience. According to industry experts, high-quality carton displays not only enhance shelf appeal but also significantly influence purchasing decisions, especially in categories like confectionery, beverages, and personal care, where visual cues strongly affect consumer behavior.

 

In conclusion, between 2024 and 2030, the Carton Display Market will continue to expand in response to retail modernization, sustainability adoption, and design innovation, solidifying its position as a strategic component of retail marketing and in-store merchandising initiatives globally.

 

Market Segmentation And Forecast Scope

The Carton Display Market can be segmented across multiple dimensions that reflect material type, display format, end-use industry, and regional adoption, offering a comprehensive view of growth opportunities and strategic priorities between 2024 and 2030. Each segmentation dimension provides insights into evolving consumer preferences, retailer demands, and technological advancements that shape the deployment of carton displays globally.

By Material Type
Carton displays are primarily made from corrugated cardboard, solid board, and folding carton materials. Corrugated cardboard is the dominant material, accounting for an estimated 52% share in 2024, due to its strength, durability, and cost-effectiveness. Folding cartons are increasingly used in premium product promotions, particularly in cosmetics, confectionery, and high-end beverages, because they allow for intricate graphics and compact footprint. Solid board cartons are favored for structural integrity, often in multi-tier or heavy-product displays. Sustainability considerations are influencing material selection, with recycled and biodegradable cartons gaining traction across all segments.

 

By Display Type
Displays can be classified into countertop displays, floor-standing displays, and shelf-ready displays (SRDs). Floor-standing displays are expected to register the fastest growth, driven by their high visibility and ability to accommodate larger product volumes. Countertop displays remain popular in convenience stores and quick-service retail environments, providing space-efficient merchandising for impulse products. Shelf-ready displays are gaining adoption in modern retail chains where operational efficiency and rapid replenishment are critical.

 

By End-Use Industry
The Carton Display Market spans several industries: food and beverages, personal care, pharmaceuticals, electronics, and other consumer goods. Food and beverages represent the largest end-use segment, estimated at 45% of market share in 2024, as brands increasingly invest in visually engaging displays for snacks, soft drinks, and confectionery products. Personal care and cosmetics are witnessing accelerated adoption, especially for seasonal promotions and limited-edition packaging campaigns. The pharmaceutical and electronics segments are emerging categories, with high-value products benefiting from protective and attractive display solutions.

 

By Region
Regionally, North America leads in adoption due to advanced retail infrastructure, stringent sustainability regulations, and high marketing investments. Europe follows closely, supported by eco-conscious consumer behavior and well-established supply chains for recyclable carton materials. Asia-Pacific is the fastest-growing market, fueled by rapid urbanization, expanding modern retail formats, and rising disposable incomes in countries such as China, India, and Indonesia. Latin America, the Middle East, and Africa (LAMEA) remain underpenetrated but present significant growth potential as retail modernization and organized retail penetration increase.

 

The forecast scope suggests that segments emphasizing sustainability, customized designs, and floor-standing formats will be strategic growth pockets through 2030. Vendors targeting these areas are likely to capitalize on increasing demand for visually engaging, environmentally responsible, and operationally efficient carton display solutions.

 

Market Trends And Innovation Landscape

The Carton Display Market is evolving rapidly, with innovation at the forefront of growth strategies. Between 2024 and 2030, trends are being shaped not only by consumer expectations and retailer demands but also by sustainability regulations, technological advancements, and creative merchandising approaches.

 

Sustainability and Eco-Friendly Materials
A major trend reshaping the market is the shift toward sustainable carton displays. Consumers and regulators are increasingly emphasizing recyclable, biodegradable, and FSC-certified materials, prompting manufacturers to innovate in sourcing and processing eco-friendly cardboard. This has led to the emergence of hybrid displays that combine high durability with minimal environmental impact, catering to eco-conscious brands. Expert commentary highlights that, in Europe and North America, sustainable displays are no longer a marketing add-on—they are becoming a compliance requirement for in-store promotions.

 

Digital Printing and Personalization
Digital printing technology is driving a revolution in carton display design. Brands now deploy high-resolution, customizable graphics for seasonal promotions, limited-edition campaigns, and regional targeting. Personalization has become a key differentiator: retailers can adapt displays for store-specific promotions, while manufacturers benefit from reduced lead times and flexible production runs. Industry insiders note that digital printing enhances brand engagement by creating visually compelling displays that resonate with local demographics, a critical advantage in competitive retail environments.

 

Automation and Modular Designs
Operational efficiency is shaping innovation in carton display manufacturing. Modular and pre-assembled designs allow for easy transportation, quick assembly, and multi-purpose use, aligning with retailer needs for speed and cost-effectiveness. Automation in cutting, folding, and finishing processes has reduced production errors, lowered labor costs, and improved consistency in quality. Some manufacturers are even experimenting with smart displays embedded with QR codes or NFC tags, bridging physical merchandising with digital engagement.

 

Augmented Retail Experiences
Retailers are increasingly using carton displays to enhance customer experience, turning traditional merchandising into interactive touchpoints. Examples include displays with built-in compartments for sampling, pop-up elements to create 3D brand storytelling, and motion-activated visual cues. These innovations are particularly prevalent in food and beverage, personal care, and electronics segments, where sensory appeal and interactivity can significantly influence purchasing behavior.

 

Collaborations and Strategic Partnerships
Collaborations between display manufacturers, brand marketers, and technology providers are driving faster adoption of innovative solutions. Joint initiatives focus on creating custom, campaign-specific displays that optimize both shelf visibility and consumer engagement. Start-ups specializing in sustainable materials are partnering with large packaging OEMs to co-develop cost-effective, eco-friendly designs, while global retailers are piloting modular display programs that can be reused across multiple campaigns.

 

In essence, the innovation landscape is moving beyond simple product support. Carton displays are becoming strategic marketing instruments, combining visual appeal, operational efficiency, and sustainability. Between 2024 and 2030, brands that invest in digitally printed, sustainable, and interactive carton displays are likely to capture a larger share of consumer attention and drive stronger in-store sales performance.

 

Competitive Intelligence And Benchmarking

The Carton Display Market is moderately consolidated, with several global and regional players leveraging innovation, sustainability, and client-specific solutions to secure market share. Companies are competing not only on production capabilities but also on design expertise, supply chain efficiency, and the ability to deliver value-added services such as creative merchandising support.

WestRock
WestRock has positioned itself as a leader in sustainable packaging solutions. The company emphasizes eco-friendly carton displays and high-quality printing capabilities. By combining strong global distribution with digital design services, WestRock delivers tailored solutions for FMCG, food and beverage, and personal care segments. Their strategic focus includes partnerships with major retail chains to co-develop store-specific display concepts that enhance visibility and shopper engagement.

 

Smurfit Kappa
Smurfit Kappa operates with a strong presence in Europe and North America, focusing on corrugated and folding carton displays. The company emphasizes modular and reusable designs to support sustainable retail operations. Smurfit Kappa also integrates digital printing for campaign customization, offering brands the flexibility to deploy regional and seasonal promotional displays rapidly. Its strategy balances sustainability, cost efficiency, and operational scalability.

 

International Paper
International Paper leverages global manufacturing and logistics capabilities to serve high-volume clients across multiple regions. The company emphasizes floor-standing displays and shelf-ready cartons, especially for large supermarket chains. Innovation is driven by investment in automated folding and printing lines, which ensures consistent quality and reduced production times. Their market approach prioritizes strategic partnerships with top FMCG brands to co-create impactful merchandising campaigns.

 

DS Smith
DS Smith is carving a niche in the European and Asia-Pacific markets through a combination of lightweight carton materials and digitally enhanced printing. The company focuses on sustainable solutions while addressing client needs for quick-turnaround, seasonal, or promotional displays. DS Smith collaborates closely with retailers to align designs with store layouts, shopper behavior analytics, and marketing objectives.

 

Packsize International
Packsize International emphasizes on-demand and modular carton display solutions. By leveraging technology for precise cutting and folding, they minimize material waste and optimize storage efficiency. Their innovations are often aimed at emerging markets, where flexibility and cost-effectiveness are critical. Packsize’s approach allows mid-size retailers and brands to adopt premium display solutions without large capital investments.

 

Berry Global
Berry Global targets high-end product segments, particularly cosmetics, personal care, and premium food brands. Their focus is on combining luxury finishes with functional display design, ensuring visual appeal while maintaining structural integrity. The company has been investing in eco-conscious materials, positioning itself to meet regulatory and consumer expectations simultaneously.

 

Competitive Dynamics at a Glance:

• WestRock and Smurfit Kappa lead in global market share with emphasis on sustainability and digital printing.

• International Paper dominates high-volume deployment in North America, while DS Smith and Packsize cater to regional and emerging markets.

• Premium and design-intensive segments are increasingly influenced by Berry Global’s approach to visual merchandising and eco-friendly luxury packaging.

The market rewards companies that blend design innovation, operational flexibility, and sustainability, while partnerships with retail chains enhance visibility and adoption. Strategic investment in modular, customizable, and environmentally responsible displays is the differentiator in a competitive landscape where consumer engagement and brand impact drive purchasing decisions.

 

Regional Landscape And Adoption Outlook

The Carton Display Market exhibits significant regional variation, influenced by retail infrastructure, consumer behavior, regulatory frameworks, and sustainability initiatives. Each region presents distinct opportunities, growth dynamics, and adoption patterns that will shape the market trajectory between 2024 and 2030.

North America
North America represents a mature market with high adoption of innovative and sustainable carton displays. Retailers, particularly in the U.S. and Canada, emphasize environmentally friendly materials, compliance with recycling regulations, and premium display designs for high-visibility campaigns. Large supermarket chains, convenience stores, and big-box retailers are investing in floor-standing displays and shelf-ready cartons to maximize shopper engagement and optimize in-store layouts. The market is also benefiting from digital printing technologies, enabling brands to deploy personalized or seasonal campaigns efficiently.

 

Europe
Europe mirrors North America in sophistication but exhibits a stronger focus on sustainability due to stringent regulatory frameworks and eco-conscious consumers. Countries like Germany, the UK, and France lead in the adoption of recyclable and FSC-certified carton displays, while Eastern European markets are gradually upgrading retail infrastructure. The demand for modular and reusable displays is increasing, particularly among FMCG and beverage brands, as they balance operational efficiency with environmental compliance. Partnerships between packaging manufacturers and retail chains are also driving localized innovation in display formats.

 

Asia-Pacific
Asia-Pacific is the fastest-growing region, propelled by rapid urbanization, rising disposable incomes, and expansion of modern retail formats in countries such as China, India, Japan, and South Korea. The market is characterized by high-volume adoption of cost-effective and visually appealing carton displays, especially in the food and beverage, confectionery, and personal care sectors. Retailers are increasingly investing in customized, digital-printed displays to enhance brand visibility and encourage impulse purchases. Despite rapid growth in urban centers, tier-2 and tier-3 cities still rely heavily on traditional displays, highlighting untapped potential.

 

Latin America, Middle East, and Africa (LAMEA)
These regions remain underpenetrated but are experiencing gradual growth due to retail modernization, foreign investment, and organized retail expansion. Brazil and Mexico are leading in Latin America, where large supermarket chains are adopting floor-standing and shelf-ready carton displays. In the Middle East, countries such as Saudi Arabia and the UAE are focusing on premium displays for luxury and FMCG products, while Africa represents a frontier market where low-cost, durable, and portable display solutions are gaining traction. NGOs and multinational retailers are introducing sustainable and modular designs, providing an entry point for growth in underserved markets.

 

Regional Outlook Summary:

• North America and Europe: Innovation hubs with high sustainability adoption, advanced retail infrastructure, and premium display solutions.

• Asia-Pacific: Volume-driven growth fueled by urbanization, retail expansion, and digital printing adoption.

• LAMEA: Emerging markets with potential for cost-efficient, durable, and modular carton display solutions.

Overall, successful market penetration depends not only on high-quality materials and design but also on regional customization, regulatory compliance, and alignment with local retail practices. Vendors that can balance innovation, sustainability, and affordability across regions will achieve a competitive edge in the Carton Display Market through 2030.

 

End-User Dynamics And Use Case

In the Carton Display Market, end users span a diverse range of industries and retail formats, each with distinct requirements and purchasing behaviors. Understanding these dynamics is critical for manufacturers and brand marketers seeking to optimize display impact and ROI.

Retailers and Supermarkets
Retail chains, including supermarkets, hypermarkets, and convenience stores, are the largest adopters of carton displays. Their priorities include maximizing shelf visibility, promoting impulse purchases, and optimizing in-store layouts. Displays are often used for seasonal campaigns, product launches, and promotional tie-ins. Retailers increasingly demand modular, easy-to-assemble, and reusable displays that can be repositioned across multiple locations or campaigns with minimal effort.

 

Brand Manufacturers
Consumer packaged goods (CPG) companies, beverage brands, and personal care manufacturers leverage carton displays to enhance brand visibility and drive conversion at the point of sale. For them, displays are both a marketing tool and a revenue driver. Increasingly, manufacturers seek digitally printed, customizable designs that reflect brand identity, target specific demographics, and allow quick adaptation for seasonal or regional promotions. Sustainable materials have become a key requirement, reflecting consumer and regulatory expectations.

 

E-Commerce and Omnichannel Retail
While traditionally focused on brick-and-mortar, carton displays are increasingly relevant in omnichannel strategies, where retail touchpoints integrate both online and physical experiences. Some brands utilize carton displays in pop-up shops, experiential marketing events, or temporary in-store activations, bridging digital engagement with physical merchandising. Lightweight and portable designs are critical in these scenarios.

 

Other End Users
Segments such as electronics, pharmaceuticals, and luxury products are increasingly adopting carton displays, particularly for premium packaging and product protection, while also enhancing visual appeal. These displays are often more intricate and feature advanced finishes, reflecting both functional and branding needs.

 

Use Case Highlight
A leading confectionery manufacturer in India sought to increase sales of seasonal chocolate products during Diwali. Traditional shelving was insufficient to capture attention in highly competitive retail environments. The company partnered with a carton display manufacturer to deploy floor-standing, multi-tier displays with vibrant graphics and modular sections for easy replenishment. The campaign achieved a 35% uplift in sales within two months, improved brand visibility, and reduced stock-outs by simplifying shelf organization. Retailers reported higher foot traffic near the displays, demonstrating the direct impact of strategic carton display deployment.

 

Insight: End users are increasingly seeking solutions that combine visibility, convenience, and sustainability. Retailers want displays that drive operational efficiency, while manufacturers prioritize marketing impact and brand differentiation. The successful deployment of carton displays hinges on understanding end-user priorities and tailoring solutions to their operational and promotional needs.

 

Recent Developments + Opportunities & Restraints

Recent Developments (Last 2 Years)

• WestRock launched a line of fully recyclable, digitally printed carton displays in 2023, aimed at premium FMCG and beverage brands in North America and Europe.

• Smurfit Kappa introduced modular, pre-assembled floor-standing displays in 2024 to support fast deployment in supermarkets and convenience stores across Europe.

• DS Smith partnered with a global confectionery brand in 2023 to create seasonal and interactive carton displays for retail outlets in Asia-Pacific, enhancing shopper engagement.

• Berry Global expanded its sustainable display solutions portfolio in 2024, integrating biodegradable coatings and premium finishes for personal care and luxury products.

• Packsize International deployed on-demand carton display solutions for emerging markets in 2023, reducing material waste and storage requirements for mid-size retailers.

 

Opportunities

• Emerging Markets Expansion: Rapid retail modernization in Asia-Pacific, Latin America, and Africa creates opportunities for high-volume, cost-effective carton display adoption.

• Sustainability Focus: Growing consumer preference for eco-friendly products drives demand for recyclable, biodegradable, and FSC-certified displays.

• Digital and Interactive Displays: Integration of digital printing, QR codes, and augmented reality experiences enhances consumer engagement and brand impact.

 

Restraints

• High Production Costs for Premium and Customized Displays: Advanced finishes, digital printing, and sustainable materials increase manufacturing costs, particularly for small and medium-sized brands.

• Complex Supply Chain Management: Distribution and logistics challenges, especially in emerging markets, can hinder timely deployment of carton displays and affect campaign efficiency.

 

7.1. Report Coverage Table

Report Attribute	Details
Forecast Period	2024 – 2030
Market Size Value in 2024	USD 8.3 Billion
Revenue Forecast in 2030	USD 12.8 Billion
Overall Growth Rate	CAGR of 6.5% (2024 – 2030)
Base Year for Estimation	2024
Historical Data	2019 – 2023
Unit	USD Million, CAGR (2024 – 2030)
Segmentation	By Material Type, By Display Type, By End-Use Industry, By Geography
By Material Type	Corrugated Cardboard, Folding Cartons, Solid Board
By Display Type	Floor-Standing, Countertop, Shelf-Ready Displays
By End-Use Industry	Food & Beverages, Personal Care, Pharmaceuticals, Electronics, Other Consumer Goods
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	U.S., UK, Germany, China, India, Japan, Brazil, UAE, South Africa
Market Drivers	- Rising demand for visually engaging in-store displays - Adoption of sustainable and recyclable materials - Growth of modern retail formats in emerging markets
Customization Option	Available upon request