Covid-19 Diagnostics Market By Test Type (Molecular Diagnostics [PCR, Isothermal Amplification], Antigen Testing, Serology/Antibody Testing, Other Tests); By Sample Type (Nasopharyngeal Swabs, Saliva, Nasal Swabs, Others); By Mode of Testing (Laboratory Testing, Point-of-Care Testing, At-Home/Self-Testing); By End User (Hospitals and Clinics, Diagnostic Laboratories, Academic and Research Institutes, Pharmacies and Retail Stores, Home Users); By Geography, Segment Revenue Estimation, Forecast, 2024–2030.

Introduction And Strategic Context

The Global Covid -19 Diagnostics Market will witness a robust CAGR of 6.8% , valued at approximately $33.5 billion in 2024, expected to appreciate and reach around $49.8 billion by 2030, confirms Strategic Market Research.

 

Covid-19 diagnostics refers to the full suite of technologies and procedures used to detect the presence of SARS-CoV-2 infection, determine immunity, and enable public health decision-making. This market encompasses molecular tests (such as PCR), rapid antigen detection, serological assays for antibodies, and innovative digital tools for self-testing and surveillance.

 

Despite moving into a post-pandemic phase in many regions, the market remains strategically relevant due to:

• Persistent waves of infection driven by new SARS-CoV-2 variants.

• Integration of Covid-19 testing into routine respiratory panels.

• Government stockpiling and preparedness budgets for future outbreaks.

• Rising demand for home-based, self-testing solutions.

• Continued global travel and workplace screening protocols.

From 2024 to 2030, several macro forces will shape this market:

• Technological advancement – miniaturized, multiplexed molecular diagnostics, smartphone-based readers, and AI-assisted interpretation are redefining how and where tests are performed.

• Epidemiological volatility – recurring surges of new variants (e.g., Omicron sublineages ) sustain the baseline demand for testing in healthcare, community, and travel settings.

• Regulatory evolution – regulatory bodies such as the U.S. FDA and European CE authorities are shifting emergency-use pathways toward permanent frameworks, ensuring market continuity and quality.

• Healthcare policy and funding – national governments continue to allocate significant funds for pandemic preparedness, boosting diagnostic capabilities across both developed and emerging nations.

• Consumer behavior – high public awareness and comfort with self-testing kits create sustainable demand in over-the-counter and retail pharmacy channels.

Key stakeholders in the Covid-19 diagnostics market include:

• Original Equipment Manufacturers (OEMs) developing analyzers and test kits.

• Diagnostic laboratories and point-of-care service providers delivering rapid results.

• Healthcare providers (hospitals, clinics, pharmacies) integrating Covid-19 testing into patient workflows.

• Regulatory bodies setting guidelines and approval pathways.

• Governments and public health agencies driving mass testing programs and surveillance.

• Investors and venture capitalists funding innovation, especially in rapid, multiplexed testing and digital diagnostics.

While pandemic panic testing volumes have eased, Covid-19 diagnostics has firmly established itself as a core segment of the broader infectious disease diagnostics market. The coming years will see consolidation, innovation, and a shift toward integrated respiratory testing panels that include Covid-19 alongside influenza, RSV, and other pathogens.

 

Industry experts emphasize that sustained investment in Covid-19 diagnostics will be vital not only for pandemic response but also for broader infectious disease preparedness and healthcare resilience.

 

Market Segmentation And Forecast Scope

The Covid-19 diagnostics market is multifaceted, driven by a diverse mix of technologies, end-use settings, and geographical adoption trends. Based on logical synthesis and common industry frameworks, the market can be segmented as follows:

By Test Type

• Molecular Diagnostics (PCR and Isothermal Amplification)

  • Considered the gold standard for accuracy and sensitivity.

  • Widely used in centralized labs and increasingly in decentralized settings thanks to rapid PCR systems.

  • In 2024, this segment is projected to hold around 45% of the overall market share due to its critical role in confirmatory testing.

• Antigen Testing

  • Fast, affordable, and suitable for mass screening and home use.

  • Adoption surged for travel and workplace screening during the pandemic.

  • Expected to be the fastest-growing segment from 2024–2030 owing to sustained demand for over-the-counter tests.

• Serology/Antibody Testing

  • Helps assess past infection and immunity levels.

  • Demand is moderate, mainly for surveillance and research rather than routine diagnostics.

• Other Tests (e.g., CRISPR-based, Breath Tests)

  • Innovative techniques under development, offering potential ultra-fast, non-invasive detection.

 

By Sample Type

• Nasopharyngeal Swabs

  • Dominant during early pandemic phases but declining slightly as less invasive methods gain traction.

• Saliva

  • Growing popularity due to ease of collection and patient comfort.

• Nasal Swabs

  • Increasingly adopted for home tests.

• Others (e.g., breath, blood for antibody testing)

 

By Mode of Testing

• Laboratory Testing

  • High throughput, essential for confirmatory diagnosis.

• Point-of-Care Testing

  • Rapid results for urgent clinical decisions.

• At-Home/Self-Testing

  • Expanding rapidly, especially in North America and Europe, and expected to account for significant revenue growth through 2030.

 

By End User

• Hospitals and Clinics

• Diagnostic Laboratories

• Academic and Research Institutes

• Pharmacies and Retail Stores

• Home Users

 

By Region

• North America

• Europe

• Asia Pacific

• LAMEA (Latin America, Middle East, and Africa)

 

Highlights

• Antigen Testing is expected to be the fastest-growing test type, with a projected CAGR exceeding 8.5% between 2024 and 2030, fueled by consumer demand for home testing and the convenience of rapid screening.

• Molecular Diagnostics will remain the largest revenue-generating segment , securing its role in confirmatory and multiplexed respiratory testing.

Experts highlight that future market differentiation will rely heavily on multiplexing capabilities, enabling simultaneous detection of multiple pathogens like SARS-CoV-2, influenza, and RSV in a single test — a feature increasingly demanded by both clinicians and public health authorities.

 

Market Trends And Innovation Landscape

The Covid-19 diagnostics market is rapidly evolving, driven by technological breakthroughs, changing regulatory landscapes, and a fundamental shift in how infectious disease testing integrates into routine healthcare and public life. From 2024 onward, the industry is witnessing several pivotal trends:

1. Rise of Multiplexed Respiratory Panels

A crucial shift is the transition from single-pathogen Covid-19 tests toward multiplexed assays capable of detecting SARS-CoV-2, influenza A/B, and RSV in one go. This trend has several drivers:

• Symptom overlap makes differential diagnosis critical for patient management.

• Hospitals and clinics seek operational efficiency by reducing testing time and costs.

• Public health agencies prefer consolidated data reporting for better surveillance.

Industry analysts predict that by 2030, multiplex tests could account for over 30% of molecular Covid-19 diagnostics revenue, reshaping lab purchasing decisions.

 

2. Proliferation of At-Home and Digital Diagnostics

Covid-19 has permanently altered consumer behavior, ushering in the age of self-testing and digital health:

• Regulatory bodies like the U.S. FDA have cleared multiple over-the-counter rapid antigen kits.

• Smartphone apps are integrating test result interpretation, digital certificates, and reporting to health authorities.

• Companies are investing in Bluetooth-enabled readers that sync test results to telemedicine platforms.

Experts foresee a future where rapid tests become a household staple, as common as thermometers, especially in regions prone to recurrent outbreaks.

 

3. AI and Machine Learning in Diagnostics

Artificial intelligence is being leveraged for:

• Analyzing PCR curves to improve sensitivity and reduce false positives.

• Predicting test demand based on epidemiological modeling.

• Enhancing image analysis for lateral flow test strips, improving result interpretation in home settings.

These innovations promise faster turnaround times and greater accuracy, particularly in low-resource settings where skilled personnel are scarce.

 

4. Regulatory Evolution Toward Permanent Frameworks

Post-pandemic, regulators are moving away from Emergency Use Authorizations (EUAs) toward permanent regulatory pathways for Covid-19 tests:

• The U.S. FDA has issued draft guidance on transitioning Covid-19 devices into full regulatory compliance.

• European regulators are applying the In Vitro Diagnostic Regulation (IVDR), requiring stricter clinical evidence and quality management.

This trend will increase compliance costs for manufacturers but elevate product reliability and market stability.

 

5. Cost Pressures and Market Consolidation

As mass testing volumes decline from pandemic peaks, diagnostic companies are facing:

• Pricing pressures, particularly in antigen tests where low-cost providers from Asia exert competition.

• A wave of consolidation as smaller test manufacturers seek partnerships or acquisition due to regulatory costs and shrinking standalone demand.

Strategic alliances are forming between diagnostic firms and digital health players to bundle hardware, software, and services into integrated solutions.

 

6. Innovation Beyond SARS-CoV-2

While Covid-19 remains central, R&D is spilling over into other areas:

• Breath-based diagnostics, using volatile organic compound detection, promise rapid, non-invasive testing for respiratory pathogens.

• CRISPR-based assays are under development for ultra-fast, highly sensitive molecular detection.

These innovations could dramatically reshape infectious disease diagnostics well beyond Covid-19.

Industry thought leaders stress that Covid-19 diagnostics has become a catalyst for broader innovation in infectious disease testing, fundamentally transforming how society approaches outbreak detection and health surveillance.

 

Competitive Intelligence And Benchmarking

The Covid-19 diagnostics market is fiercely competitive, featuring established diagnostics giants and innovative disruptors. The race to develop fast, accurate, and scalable testing solutions has driven significant R&D investment and strategic partnerships across the globe.

1. Roche Diagnostics

• Strategy: Invests heavily in high-throughput molecular platforms and multiplex PCR solutions. Roche has focused on consolidating Covid-19 testing into broader respiratory panels.

• Reach: Global, with significant penetration in hospital and lab networks across Europe and North America.

• Differentiation: Strong regulatory track record and advanced molecular platforms (e.g., cobas systems).

 

2. Abbott Laboratories

• Strategy: Dual focus on molecular and rapid antigen tests, with significant investments in at-home testing.

• Reach: Worldwide footprint, strong retail and pharmacy channel partnerships.

• Differentiation: Leader in BinaxNOW rapid antigen test, which helped establish Abbott as a consumer brand during the pandemic.

 

3. Thermo Fisher Scientific

• Strategy: Focuses on high-volume lab-based PCR assays and reagents, along with integrated lab automation.

• Reach: Global dominance in lab-based diagnostics and life science tools.

• Differentiation: Ability to supply both instrumentation and reagents at scale, supporting pandemic surge testing.

 

4. QuidelOrtho Corporation

• Strategy: Strong presence in rapid antigen and point-of-care testing, including influenza- Covid multiplex assays.

• Reach: Significant U.S. market share, expanding into Europe and Asia-Pacific.

• Differentiation: Quick to market with visually read lateral flow tests and digital reader integration.

 

5. Siemens Healthineers

• Strategy: Broad portfolio spanning PCR, serology, and lab automation. Investing in multiplex testing.

• Reach: Global presence with deep relationships in hospital laboratories.

• Differentiation: Integration of Covid-19 testing into larger diagnostic workflows and digital health platforms.

 

6. Becton, Dickinson and Company (BD)

• Strategy: Leader in point-of-care molecular systems (e.g., BD Veritor ), targeting decentralized testing locations.

• Reach: Strong U.S. and Europe footprint, growing in emerging markets.

• Differentiation: Combines diagnostics with consumables and data connectivity for test result reporting.

 

7. Cepheid (a Danaher Company)

• Strategy: Specializes in cartridge-based molecular systems enabling near-patient testing.

• Reach: Global footprint, particularly strong in hospitals and decentralized labs.

• Differentiation: Popular GeneXpert platform offers rapid PCR results, critical during pandemic surges.

 

Competitive Dynamics

• Innovation Race: Players are investing in multiplex testing, digital integration, and miniaturized platforms to remain competitive as pure Covid-19 volumes decline.

• Regulatory Compliance: Large firms have the advantage of navigating the transition from EUA to full regulatory approval under evolving global standards.

• Pricing Pressure: The antigen testing space faces significant price compression, particularly from emerging Asian manufacturers offering low-cost solutions.

• Consolidation Trends: Smaller players, especially those focused exclusively on Covid-19, are either exiting the market or seeking acquisition due to declining demand and regulatory costs.

Industry insiders note that future competitive advantage will hinge on companies’ ability to pivot Covid-19 testing into broader infectious disease portfolios, ensuring relevance beyond the pandemic.

 

Regional Landscape And Adoption Outlook

The Covid-19 diagnostics market exhibits significant regional variation, shaped by infection waves, healthcare infrastructure, regulatory frameworks, and economic conditions. Although global testing volumes have receded from pandemic peaks, regional dynamics continue to drive demand through 2030.

North America

• Market Overview: Dominates the global market in both revenue and innovation. The U.S. government maintains strategic stockpiles of rapid tests and funds free community testing in certain areas.

• Key Drivers:

• Ongoing surveillance for emerging variants.

• Integration of Covid-19 testing into combined respiratory panels.

• High adoption of at-home testing, with retail pharmacies like CVS and Walgreens driving distribution.

• Future Outlook: The U.S. market is expected to remain robust due to private sector initiatives and insurance coverage for at-home diagnostics.

• White Spaces: Remote regions with limited healthcare access remain under-served, creating opportunities for mobile and decentralized testing solutions.

 

Europe

• Market Overview: Significant market share driven by strong healthcare systems and regulatory rigor under the In Vitro Diagnostic Regulation (IVDR) .

• Key Drivers:

• Government-funded testing programs in certain nations.

• Demand for multiplex tests to differentiate SARS-CoV-2 from influenza and RSV.

• Future Outlook: Growth may stabilize as public health programs scale back pandemic emergency testing. However, multiplex testing adoption will sustain market revenues.

• Leading Countries: Germany, UK, and France are top markets, with notable investment in lab infrastructure.

• White Spaces: Eastern European countries and smaller economies have lower penetration of advanced molecular testing technologies.

 

Asia Pacific

• Market Overview: Rapidly expanding market due to large populations, frequent outbreaks, and increasing healthcare investments.

• Key Drivers:

• Rising middle-class demand for quality healthcare.

• Government push for pandemic preparedness.

• Manufacturing hubs for rapid antigen tests, making affordable testing widely available.

• Future Outlook: Projected to be the fastest-growing region , with a CAGR exceeding 8.9% through 2030.

• Leading Countries: China, India, Japan, and South Korea lead in test adoption and manufacturing.

• White Spaces: Rural areas still face challenges accessing high-quality molecular diagnostics.

 

LAMEA (Latin America, Middle East, and Africa)

• Market Overview: More fragmented market, heavily influenced by economic conditions and health system capacity.

• Key Drivers:

• Continued sporadic outbreaks driving local demand.

• International aid and donor-funded testing programs in low-income countries.

• Future Outlook: Slower growth compared to other regions due to constrained budgets, though strategic partnerships and low-cost testing solutions are emerging.

• Leading Countries:

• Brazil leads Latin America, with local manufacturing capacity for rapid tests.

• Middle East (e.g., UAE, Saudi Arabia) investing in high-end lab infrastructure.

• White Spaces: Large gaps in access to molecular diagnostics across sub-Saharan Africa and remote areas in Latin America.

 

Global Adoption Patterns

• High-Income Regions: Shifting focus from mass Covid-19 testing to integrated respiratory diagnostics and self-testing convenience.

• Emerging Markets: Strong potential for low-cost antigen testing and mobile diagnostics to bridge healthcare gaps.

• Infrastructure Influence: Countries with robust lab networks are faster to adopt advanced molecular multiplex testing.

Experts emphasize that while Covid-19 test volumes are lower than during peak pandemic years, the market remains an essential pillar of public health, ensuring preparedness against future variants and pandemics.

 

End-User Dynamics And Use Case

The Covid-19 diagnostics market serves a diverse array of end users, each with distinct needs, adoption rates, and operational priorities. Even as pandemic surges fade, testing has become integrated into standard healthcare and public health protocols.

Hospitals and Clinics

• Continue to use molecular tests for confirmatory diagnoses, particularly for patients requiring hospitalization or invasive procedures.

• Favor multiplex PCR panels that detect Covid-19 alongside influenza, RSV, and other pathogens.

• Drive demand for high-throughput systems during local outbreak spikes.

 

Diagnostic Laboratories

• Central hubs for high-volume molecular testing.

• Often serve government contracts for surveillance and community screening programs.

• Transitioning into broader respiratory pathogen testing as Covid-19 becomes part of routine seasonal panels.

 

Academic and Research Institutes

• Conduct large-scale epidemiological studies to track variant spread.

• Utilize serological assays for population-level immunity assessments.

• Engage in R&D of new diagnostic technologies, including CRISPR and breath-based detection.

 

Pharmacies and Retail Stores

• Have emerged as critical distribution channels for at-home test kits.

• In several countries, pharmacies also perform point-of-care antigen testing.

• Seen as accessible, trusted community health hubs for quick diagnostics.

 

Home Users

• A major growth segment driven by consumer demand for convenience and privacy.

• Particularly strong in North America and parts of Europe, where regulatory bodies have approved numerous OTC tests.

• Consumers are increasingly comfortable interpreting results and using apps for guidance.

 

Real-World Use Case

Scenario: A Tertiary Hospital in South Korea

During the winter of 2024, a tertiary hospital in Seoul faced a surge in patients presenting with respiratory symptoms. The hospital integrated a multiplex PCR panel capable of detecting SARS-CoV-2, influenza A/B, and RSV into its emergency department workflow. This panel delivered results in under one hour.

As a result:

• Physicians made faster decisions regarding patient isolation and treatment.

• Hospital resource allocation improved, avoiding unnecessary admissions.

• Overall patient throughput increased during the busy flu season.

Hospital administrators reported a reduction in average patient wait times by 20%, highlighting how integrated Covid-19 diagnostics can deliver operational and clinical efficiencies.

 

Key Trends Across End Users

• Demand is shifting toward combined respiratory panels rather than Covid-19-only tests.

• At-home testing is transforming end-user dynamics, creating new market opportunities but also challenging traditional lab-based workflows.

• Users prioritize speed, ease-of-use, and connectivity with digital health systems.

Experts observe that Covid-19 diagnostics has evolved from a crisis response tool into a permanent fixture of healthcare delivery, influencing how hospitals, labs, and consumers manage respiratory illnesses.

 

Recent Developments + Opportunities & Restraints

Recent Developments (Last 2 Years)

The Covid-19 diagnostics landscape has remained dynamic, with key developments from major players and innovative entrants:

• Abbott Laboratories announced new manufacturing investments in 2024 to expand production of multiplex antigen tests combining Covid-19, influenza A/B, and RSV for over-the-counter use.

• Roche Diagnostics received CE Mark in 2025 for its high-throughput multiplex PCR assay that can detect SARS-CoV-2 variants along with multiple respiratory pathogens in a single test run.

• QuidelOrtho Corporation launched an updated Sofia 2 analyzer with Bluetooth capability in early 2025, allowing real-time data transfer from rapid antigen tests to electronic health records and public health databases.

• Cepheid (Danaher) announced in 2024 that its GeneXpert system would soon offer a 4-in-1 panel (SARS-CoV-2, influenza A/B, RSV) with results in under 40 minutes, aimed at hospital emergency departments.

• Thermo Fisher Scientific introduced a new saliva-based Covid-19 PCR test kit in 2025, enabling easier collection and reducing the discomfort associated with nasopharyngeal swabs.

 

Opportunities

1. Multiplex Testing Integration

The future of Covid-19 diagnostics lies in combining it with influenza, RSV, and other pathogens in single assays. Laboratories and hospitals seek streamlined workflows and cost savings.

Experts forecast that multiplex testing could capture a significant share of molecular diagnostics revenue, becoming a standard seasonal respiratory tool.

2. Expansion in Emerging Markets

Emerging economies in Asia Pacific and parts of Africa remain under-penetrated for advanced diagnostics. Affordable rapid tests and mobile labs offer significant market opportunities.

3. Growth of At-Home Testing

Consumer confidence in self-testing has skyrocketed. Companies able to deliver user-friendly, digitally connected at-home solutions stand to gain substantial market share.

 

Restraints

1. Pricing Pressure

With declining pandemic urgency, governments and consumers are less willing to pay premium prices for tests. Antigen tests, in particular, face severe price competition, especially from low-cost Asian suppliers.

2. Regulatory Shifts

Transitioning from Emergency Use Authorizations (EUAs) to permanent regulatory frameworks is creating cost and compliance hurdles, particularly for smaller manufacturers unable to sustain expensive validation requirements.

Analysts emphasize that while the market will remain robust, companies must navigate tighter margins and shifting regulatory demands to remain competitive.
 

7.1. Report Coverage Table

Report Attribute	Details
Forecast Period	2024 – 2030
Market Size Value in 2024	USD 33.5 Billion (inferred)
Revenue Forecast in 2030	USD 49.8 Billion (inferred)
Overall Growth Rate	CAGR of 6.8% (2024 – 2030)
Base Year for Estimation	2023
Historical Data	2017 – 2021
Unit	USD Million, CAGR (2024 – 2030)
Segmentation	By Test Type, By Sample Type, By Mode of Testing, By End User, By Geography
By Test Type	Molecular Diagnostics (PCR, Isothermal Amplification), Antigen Testing, Serology/Antibody Testing, Other Tests
By Sample Type	Nasopharyngeal Swabs, Saliva, Nasal Swabs, Others
By Mode of Testing	Laboratory Testing, Point-of-Care Testing, At-Home/Self-Testing
By End User	Hospitals and Clinics, Diagnostic Laboratories, Academic and Research Institutes, Pharmacies and Retail Stores, Home Users
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	U.S., UK, Germany, China, India, Japan, Brazil, etc.
Market Drivers	- Rising integration of Covid-19 tests into multiplex respiratory panels - Sustained government stockpiling and preparedness budgets - Growth in consumer demand for home testing and digital health integration
Customization Option	Available upon request