Electric Vehicle (EV) Infotainment Market By Vehicle Type (Battery Electric Vehicle (BEV), Plug-in Hybrid Electric Vehicle (PHEV), Hybrid Electric Vehicle (HEV)); By System Type (Audio/Video Entertainment Systems, Navigation Systems, Connectivity Systems (Bluetooth, Wi-Fi, 5G), Driver Assistance Systems (ADAS Integration), Rear Seat Entertainment Systems); By Connectivity (3G/4G/LTE, 5G, Bluetooth, Wi-Fi, USB); By Component (Display Units, Control Panels, Audio Units, Sensors, Software); By Geography, Segment revenue estimation, Forecast, 2024–2032.

The electric vehicle (ev) infotainment market was worth USD 2.56 billion in 2023 and will be worth USD 33.28 billion by 2030, growing at a CAGR of 37.8% during the forecast period.

 

The Electric Vehicle (EV) Infotainment market has been fueled by the continuously rising demand of customers for connected car services and enhancements observed in infotainment and digital services. International automobile markets have seen the sale of EVs pass the 10 million mark in 2023, and car makers are keen on developing better infotainment. These systems include real-time navigation, voice recognition, internet connection, and integration of smartphones. Some of the latest trends are AI advances for UI improvements, over-the-air updates, and even the 5G connection capability for ADAS. For instance, Tesla’s ongoing infotainment development permits drivers to check the live diagnostics data, applications to entertain, and even play games, which parked cars demonstrate how infotainment is the future competitive battleground of electric vehicles. This increased emphasis on smart and connected car environments is squarely behind the need for highly developed EV infotainment systems.

 

The current and future opportunities for the Electric Vehicle (EV) Infotainment market remain evident as the global EV market expands and steady growth for EVs, as they can account for more than 30% of all car sales by 2030. This expansion presents strategies for automakers and tech companies to design and incorporate enhanced and more cohesive infotainment systems. For instance, the Enhanced 5G offers increased, reliable access to the internet and support infotainment to include real-time navigation, streaming of content including music and movies, and other safety measures like vehicle diagnostics and communication with other vehicles. Recent trends include ties between car manufacturers and technology corporations, including Google and Apple, which have brought the integration of smartphones, AI assistants, and cloud services into automobiles, including EVs. These advancements enable the user to control everything from entertainment to vehicle functions by voice commands or touch panels, pointing at the growing development trend in this segment as the demand for connectivity and infotainment systems grows among consumers.

 

 

Market Segmentation

By Vehicle Type:

• Battery Electric Vehicle (BEV)

• Plug-in Hybrid Electric Vehicle (PHEV)

• Hybrid Electric Vehicle (HEV)

 

By System Type:

• Audio/Video Entertainment Systems

• Navigation Systems

• Connectivity Systems (Bluetooth, Wi-Fi, 5G)

• Driver Assistance Systems (ADAS Integration)

• Rear Seat Entertainment Systems

 

By Connectivity:

• 3G/4G/LTE

• 5G

• Bluetooth

• Wi-Fi

• USB

 

By Component:

• Display Units

• Control Panels

• Audio Units

• Sensors

• Software

 

By Region

North America

• US

• Mexico

• Canada

• Rest of North America

 

Europe

• Switzerland

• Russia

• France

• Germany

• U.K

• Finland

• Turkey

• Netherlands

• Belgium

• Spain

• Italy

• Rest of Europe

 

Asia Pacific

• India

• China

• South Korea

• Japan

• Singapore

• Thailand

• Indonesia

• Malaysia

• Philippines

• Australia

• Rest of Asia-Pacific

 

LAMEA

• Brazil

• Argentina

• Uruguay

• Saudi Arabia

• Rest of LAMEA

 

Segment Analysis for the Electric Vehicle (EV) Infotainment Market

By Vehicle Type:

Leading Segment: Battery Electric Vehicle (BEV)

BEVs dominate the EV infotainment market, holding over 55% market share, driven by the increasing global adoption of fully electric vehicles. Automakers like Tesla, BYD, and Volkswagen integrate high-end infotainment systems featuring large touchscreen displays, voice recognition, and AI-driven connectivity. BEVs require robust infotainment to enhance the user experience, making this segment a primary revenue generator. The segment is expected to grow steadily at a CAGR of 11% due to rising BEV adoption worldwide.

Fastest-Growing Segment: Plug-in Hybrid Electric Vehicle (PHEV)

PHEVs are growing at a CAGR of 13%, fueled by increasing government incentives & consumer preference for hybrid solutions with advanced infotainment systems. Companies like BMW & Toyota are integrating enhanced connectivity features such as wireless Apple CarPlay, 5G-enabled infotainment, and AI-based navigation to improve the driving experience. As PHEVs bridge the transition between traditional ICE vehicles & full-electric models, infotainment advancements in this segment are accelerating.

 

By System Type:

Leading Segment: Navigation Systems

Accounting for 30% of market share, navigation systems remain the core of EV infotainment, especially as more vehicles integrate real-time traffic updates, route optimization, and charging station locators. For example, Tesla’s Navigation on Autopilot provides precise routing with AI-driven decision-making, while Google and Apple Maps integration in other vehicles enhances driving efficiency.

Fastest-Growing Segment: Driver Assistance Systems (ADAS Integration)

This segment is witnessing rapid adoption with a CAGR of 14%, as infotainment is increasingly merging with ADAS technologies such as lane departure alerts, adaptive cruise control & voice-command-based parking assistance. Companies like Mercedes-Benz (MBUX Hyperscreen) & Rivian are implementing AI-powered voice controls to interact seamlessly with driver assistance features, making this a high-growth segment.

 

By Connectivity:

Leading Segment: 3G/4G/LTE

Despite the rise of 5G, 3G/4G/LTE still dominates, with over 60% of EVs relying on it for infotainment & navigation. Automakers like Ford and Nissan use cloud-based infotainment services over LTE for real-time vehicle diagnostics, traffic updates & over-the-air (OTA) updates.

Fastest-Growing Segment: 5G

Growing at an impressive CAGR of 16%, 5G is revolutionizing EV infotainment with low-latency streaming, real-time cloud connectivity, and ultra-fast software updates. Companies like Tesla, Nio & BMW are leveraging 5G-based V2X communication for autonomous driving and entertainment. By 2030, 5G connectivity is expected to power over 50% of new EV infotainment systems.

 

By Component:

Leading Segment: Display Units

Holding 35% market share, display units are the backbone of EV infotainment, with leading automakers implementing large OLED, AMOLED, and mini-LED screens. Tesla’s 17-inch center screen and Mercedes’ MBUX Hyperscreen exemplify this trend. The shift towards curved and touch-based displays is further driving innovation in this segment.

Fastest-Growing Segment: Software

Growing at a CAGR of 15%, software solutions for infotainment are rapidly evolving with over-the-air (OTA) updates, AI-powered voice assistants & smart vehicle integrations. Google’s Android Automotive OS and Apple’s CarPlay expansion into instrument clusters are pushing automakers to develop more sophisticated infotainment software.

 

By Region:

Leading Region: North America

Accounting for 38% of the market share, North America leads due to high adoption of advanced infotainment solutions in EVs. Tesla’s dominance, alongside Ford’s SYNC 4 system & GM’s integration of Google-powered infotainment, has solidified the region’s leadership. The presence of major tech players like Apple, Google & Qualcomm also fuels innovation.

Fastest-Growing Region: Asia Pacific

Growing at a CAGR of 14%, Asia Pacific is seeing massive infotainment adoption, driven by China, Japan, and South Korea. Chinese EV brands such as XPeng, Nio, and BYD are introducing AI-powered infotainment systems with facial recognition and 5G connectivity. Government initiatives promoting smart EV ecosystems and high-speed connectivity are further accelerating growth in this region.

 

Key Players

• Tesla, Inc.

• Panasonic Corporation

• Harman International (Samsung Electronics)

• Alpine Electronics

• Pioneer Corporation

• Robert Bosch GmbH

• Continental AG

• Garmin Ltd.

• Visteon Corporation

• Denso Corporation

 

Electric Vehicle (EV) Infotainment Market Report Coverage

Report Attribute	Details
Forecast Period	2023 – 2030
Market Size Value in 2023	USD 2.56 billion
Revenue Forecast in 2030	USD 33.28 billion
Overall Growth Rate	CAGR of 37.8%
Base Year for Estimation	2022
Historical Data	2017 – 2021
Unit	USD Billion, CAGR (2023 - 2030)
Segmentation	By Vehicle Type, By System Type, By Connectivity, By Component, By Region
By Vehicle Type	Battery Electric Vehicle (BEV), Plug-in Hybrid Electric Vehicle (PHEV), Hybrid Electric Vehicle (HEV)
By System Type	Audio/Video Entertainment Systems, Navigation Systems, Connectivity Systems (Bluetooth, Wi-Fi, 5G), Driver Assistance Systems (ADAS Integration), Rear Seat Entertainment Systems
By Connectivity	3G/4G/LTE, 5G, Bluetooth, Wi-Fi, USB
By Component	Display Units, Control Panels, Audio Units, Sensors, Software
By Region	North America, Europe, Asia Pacific, LAMEA
Country Scope	US, Canada, Germany, UK, China, Japan, India, etc.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.