Floriculture Market By Flower Type (Cut Flowers, Bedding Plants, Potted Plants, Foliage Plants, Others [Flowering Bulbs, Cacti, Succulents]); By Application (Personal Use [Home Decoration], Gifting, Landscaping, Industrial Use [Essential Oils, Perfumes], Medicinal Use); By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores [Florists, Garden Centers], Online Retail/E-Commerce, Wholesale Markets); By End-User (Residential, Commercial [Offices, Hotels, Events], Industrial [Pharmaceutical, Cosmetic]); By Geography, Segment revenue estimation, Forecast, 2024-2032.

The floriculture market was worth USD 55.1 billion in 2023 and will be worth USD 86.50 billion by 2030, growing at a CAGR of 5.8% during the forecast period.

 

The floriculture market is propelled by the steady consumer appetite for floriculture products, greenery, and landscaping solutions, most specifically within the urban setting, due to perceived and actual aesthetic and environmental benefits. Floral export trade is remarkable and valued at more than $20 billion annually, and European and North American countries are the biggest consumers. With the increase in disposable income and general awareness about the advantages of indoor plants and flower arrangements for environmental health and decreased stress rate, more households and commercial buildings are opting for indoor plants. For instance, Kenya and Ethiopia, common with flower exports, invested more in environmentally friendly flowers in 2023 to increase production without compromising on the impact on the environment in the process. Moreover, the growth in e-commerce platforms, which enables people to purchase flowers online, has also propelled the market growth.

 

The market in floriculture offers great prospects, especially the increase in the production of flowers cultivated using natural methods for agriculture. The global demand for organic products is expected to reach $320 billion by 2025, with consumers increasingly prioritizing environmentally friendly practices. Such a change has led to the existence of a high demand for flowers and plants grown under organic means, which environment-concerned buyers prefer. For instance, in 2023, several flower-producing countries in Africa and Latin America incorporated environmentally friendly methods in production processes, including the use of recycled water and organic fertilizers to suit sustainable production. The advancement in e-commerce platforms and subscription-based models in flower delivery presents floriculture business opportunities as it means that more can be done to reach out to many in urban areas where this interest is quickly gaining traction.

 

 

Market Segmentation

By Flower Type:

• Cut Flowers

• Bedding Plants

• Potted Plants

• Foliage Plants

• Others (Flowering Bulbs, Cacti, Succulents)

 

By Application:

• Personal Use (Home Decoration)

• Gifting

• Landscaping

• Industrial Use (Essential Oils, Perfumes)

• Medicinal Use

 

By Distribution Channel:

• Supermarkets and Hypermarkets

• Specialty Stores (Florists, Garden Centers)

• Online Retail/E-Commerce

• Wholesale Markets

 

By End-User:

• Residential

• Commercial (Offices, Hotels, Events)

• Industrial (Pharmaceutical, Cosmetic)

 

By Region

North America

• US

• Mexico

• Canada

• Rest of North America

 

Europe

• Switzerland

• Russia

• France

• Germany

• U.K

• Finland

• Turkey

• Netherlands

• Belgium

• Spain

• Italy

• Rest of Europe

 

Asia Pacific

• India

• China

• South Korea

• Japan

• Singapore

• Thailand

• Indonesia

• Malaysia

• Philippines

• Australia

• Rest of Asia-Pacific

 

LAMEA

• Brazil

• Argentina

• Uruguay

• Saudi Arabia

• Rest of LAMEA

 

Floriculture Market Segment Analysis

By Flower Type:

Leading Segment:

Cut Flowers dominate the market, holding over 45% of the global share, driven by their widespread use in gifting, home decoration & events. Roses, lilies & chrysanthemums are among the most popular varieties. Countries like the Netherlands, Colombia, and Kenya are leading exporters, supplying markets in Europe and North America. The global demand for cut flowers remains strong, particularly during peak seasons like Valentine’s Day & Mother's Day.

Fastest-Growing Segment:

Potted Plants are experiencing the highest growth, with a projected CAGR of 7.2%. The rising demand for indoor plants, driven by urbanization and increasing interest in home décor and air-purifying plants like snake plants and peace lilies, fuels this growth. In countries like the U.S. and China, millennials are driving sales through online purchases of potted plants for their homes and offices.

 

By Application:

Leading Segment:

Gift giving is a huge part of the market, making up over 40%. Flowers are a popular way to show emotions, keeping their demand steady. Festivals, weddings, and corporate gifts add to this demand. In India, weddings spend billions on floral decorations each year, while in Europe, flowers are a popular gift during holidays like Christmas and Easter.

Fastest-Growing Segment:

Industrial Use (Essential Oils, Perfumes) is growing rapidly, with a CAGR of 8.1%, propelled by the increasing demand for natural ingredients in cosmetics & perfumes. Lavender, rose & jasmine are widely cultivated for essential oils, with countries like France leading the market. Major perfume brands, including Chanel & Dior, source high-quality floral extracts for their fragrances, boosting the demand for floriculture in industrial applications.

 

By Distribution Channel:

Leading Segment:

Supermarkets and hypermarkets, like Walmart, Tesco, and Carrefour, make up over 35% of flower sales worldwide. These big stores have special areas just for flowers, making it easy & affordable for people to buy them along with their groceries. This convenience keeps people buying fresh flowers regularly, and sales are expected to grow by about 5% each year.

Fastest-Growing Segment:

Online Retail/E-Commerce is the fastest-growing, with a remarkable CAGR of 10.5%. The rise of digital shopping platforms & same-day delivery services from companies like 1-800-Flowers, Bloom & Wild, and Ferns N Petals is driving this growth. The convenience of ordering flowers online for gifting, home decoration & special occasions is boosting online sales worldwide, especially in North America & Europe.

 

By End-User:

Leading Segment:

Commercial (Offices, Hotels, Events) holds the largest market share of over 50%, driven by extensive use of flowers in corporate spaces, hospitality, and large-scale events such as weddings and exhibitions. Luxury hotels & resorts increasingly incorporate floral arrangements in their interiors, with brands like The Ritz-Carlton & Four Seasons Hotels using high-end flower decorations to enhance guest experiences.

Fastest-Growing Segment:

Industrial (Pharmaceutical, Cosmetic) is expanding at a CAGR of 8.7%, propelled by increasing research on medicinal properties of flowers. Marigold is widely used for lutein extraction in eye health supplements, while chamomile & hibiscus are gaining traction in herbal medicine. Pharmaceutical companies like Bayer & Himalaya are leveraging flower-based formulations, driving demand in this segment.

 

By Region:

Leading Region:

Europe dominates the global floriculture market, contributing over 45% of total sales, with the Netherlands as the largest flower producer and exporter. The Dutch auction system at Royal FloraHolland sets global pricing trends. Germany, the UK, and France are among the highest flower-consuming nations, with strong demand for fresh-cut flowers and ornamental plants.

Fastest-Growing Region:

Asia Pacific is the fastest-growing region, with a projected CAGR of 9.2%. Rising disposable income, urbanization, and cultural traditions in countries like China, India, and Japan drive floriculture expansion. India’s flower industry, worth over $1.5 billion, is seeing rapid growth, particularly in garland-making and temple offerings. China’s booming e-commerce market is further accelerating online flower sales.

 

Key Players

• Dümmen Orange

• Syngenta Flowers

• Royal FloraHolland

• Beekenkamp Group

• Selecta One

• Ball Horticultural Company

• Oserian Development Company

• Karen Roses

• Washington Bulb Co., Inc.

• Multiflora Ltd.

 

Floriculture Market Report Coverage

Report Attribute	Details
Forecast Period	2023 – 2030
Market Size Value in 2023	USD 55.1 billion
Revenue Forecast in 2030	USD 86.5 billion
Overall Growth Rate	CAGR of 5.8%
Base Year for Estimation	2022
Historical Data	2017 – 2021
Unit	USD Billion, CAGR (2023 - 2030)
Segmentation	By Flower Type, By Application, By Distribution Channel, By End-User, By Region
By Flower Type	Cut Flowers, Bedding Plants, Potted Plants, Foliage Plants, Others (Flowering Bulbs, Cacti, Succulents)
By Application	Personal Use (Home Decoration), Gifting, Landscaping, Industrial Use (Essential Oils, Perfumes), Medicinal Use
By Distribution Channel	Supermarkets and Hypermarkets, Specialty Stores (Florists, Garden Centers), Online Retail/E-Commerce, Wholesale Markets
By End-User	Residential, Commercial (Offices, Hotels, Events), Industrial (Pharmaceutical, Cosmetic)
By Region	North America, Europe, Asia-Pacific, LAMEA
Country Scope	US, Canada, Mexico, UK, Germany, France, China, Japan, India, South Korea, Australia, etc.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.