Instant Pots Market By Type (Electric Instant Pots, Non-Electric Instant Pots); By Application (Residential Use, Commercial Use [Restaurants, Cafes, Catering Services]); By Distribution Channel (Online Retail, Offline Retail [Specialty Stores, Department Stores]); By Functionality (Basic Models [Pressure Cooking, Slow Cooking], Advanced Models [IoT-Enabled, Recipe Pre-Sets]); By Geography, Segment revenue estimation, Forecast, 2024–2032.

The instant pots market was worth USD 4.2 billion in 2023 and is estimated to reach USD 7.8 billion by 2030 at a CAGR of 8.9% from 2024 to 2030. Some of the factors that continue to fuel the market include home cooking, smart kitchen appliances, and healthy eating.

 

The instant pot market revolves around handy multi-functional kitchen appliances that ease cooking processes such as pressure cooking, slow cooking, steaming, sautéing, and making yogurt. Instant pots stand out because they ease cooking time, preserve nutrients, and fit current lifestyle trends. Their use cuts across the different segments of society, including the working class and families, chefs, and those with a special interest in healthy foods.

 

Market Drivers

Rising Trend of Home Cooking: Increased demand for cooking at home because of its affordability and health implications has seen many consumers embrace instant pots. Example: According to a 2023 survey on millennials’ cooking habits, 78% of millennials chose cooking at home because of multitask appliances like an instant pot.

 

Demand for Time-Saving and Convenient Solutions: The Instant Pot saves cooking time, especially for people with busy working schedules or even large families. The global population of dual income earners rose to 15 % between 2020 and 2023, implying a growing demand for kitchen appliances that ease work.

 

Increasing Focus on Healthy Eating: Instant pots help prepare healthy foods, including steamed vegetables, soups, and grains, as this is the current trend based on the wants of healthy individuals. Example: According to a health blog based in the United States, blog traffic seeking instant pot recipes for healthy meals increased by 20% in 2023.

 

Technological Advancements in Kitchen Appliances: Regarding IoT integration, instant pots with the latest specifications offer consumers the option of controlling them through mobile applications. Example: A Canadian manufacturer introduced an instant pot with built-in Wi-Fi in 2022, and its sales increased by 30% within six months of its introduction.

 

Market Opportunities

Penetration in Emerging Markets: Modern kitchen appliances such as instant pots are following the trend in Asia-Pacific and Latin America, where disposable income and urbanization rates are growing. Example: A survey of an Indian retailer revealed that the retailer recorded a 25% sale growth of Instant Pots in 2023, particularly by urban groups, primarily due to size concerns while cooking.

 

Expansion in Smart Kitchen Technologies: Adding AI and IoT to instant pots presents manufacturers with opportunities to suit the needs of technology-conscious clients. Example: A European brand that introduced an instant pot in 2023 with features such as recommending dishes based on the available stock attracted 15% more customers.

 

Collaborations with Health and Fitness Brands: Sponsoring applications related to fitness and diet planning can help present instant pots as vital devices for obtaining health objectives. For example, in 2023, a worldwide producer of an instant pot collaborated with a diet application that allows users to transfer recipes to the device.

 

Market Restraints

High Competition from Conventional Kitchen Appliances: Normal pressure cookers, slow cookers, and rice cookers remain key competitors for instant pots, especially within the low-end segments.

 

Initial Cost of Smart Models: Most instant pots are relatively cheap; however, IoT and AI-based models are expensive, which creates a barrier for several consumers.

 

Lack of Awareness in Developing Markets: Many consumers remain ignorant of instant pots due to a lack of awareness created by inadequate exposure to kitchen appliances in some parts of the world.

 

Market Segmentation

By Type:

• Electric Instant Pots

• Non-Electric Instant Pots

 

By Application:

• Residential Use

• Commercial Use (Restaurants, Cafes, Catering Services)

 

By Distribution Channel:

• Online Retail

• Offline Retail (Specialty Stores, Department Stores)

 

By Functionality:

• Basic Models (Pressure Cooking, Slow Cooking)

• Advanced Models (IoT-Enabled, Recipe Pre-Sets)

 

By Region:

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Segment Analysis of Instant Pots Market

By Type:

Leading Segment: Electric Instant Pots

Electric Instant Pots dominate the market, holding a significant share due to their convenience, ease of use & ability to offer multiple cooking functions like pressure cooking, slow cooking, rice cooking & yogurt making. These models are particularly popular among consumers seeking an all-in-one solution for quick meal preparation. The demand for electric Instant Pots is driven by their time-saving capabilities & energy efficiency. Leading brands such as Instant Pot have capitalized on this trend, offering innovative features that appeal to busy households & cooking enthusiasts.

Fastest-Growing Segment: Non-Electric Instant Pots

Non-electric Instant Pots are the fastest-growing segment, primarily driven by growing consumer interest in traditional, non-electric cookware that offers a simpler and more eco-friendly alternative to electric models. These pots are especially popular for outdoor cooking, camping, and regions with less access to electricity. As the interest in sustainable & off-grid living rises, the demand for non-electric Instant Pots is expected to increase, with a growing number of consumers opting for a more portable & energy-efficient cooking option.

 

By Application:

Leading Segment: Residential Use

Residential use remains the largest application segment for Instant Pots. These devices are popular in households, especially for busy families, working professionals & people seeking to simplify their cooking process. With the rise of meal prep and home-cooked meals, the need for convenient kitchen appliances like Instant Pots has surged. The popularity of these products in the residential sector is also driven by their multifunctionality, allowing users to perform multiple cooking tasks in a single pot.

Fastest-Growing Segment: Commercial Use (Restaurants, Cafes, Catering Services)

The commercial use segment is the fastest-growing application for Instant Pots, with more restaurants, cafes & catering services recognizing the efficiency and versatility of these appliances. Commercial establishments use Instant Pots for bulk cooking, saving time and energy while providing consistent results. The growing trend of fast-casual dining & catering services that focus on high-quality, quick meals has contributed to the increased adoption of Instant Pots in the foodservice industry.

 

By Distribution Channel:

Leading Segment: Online Retail

Online retail is the leading distribution channel for Instant Pots, driven by the convenience of online shopping, promotions & the growing e-commerce market. Websites like Amazon, Walmart & specialized e-retailers offer a wide range of Instant Pot models, making it easier for consumers to access various features, reviews & pricing comparisons. The pandemic further accelerated the shift to online shopping, contributing to the dominance of online retail in the market.

Fastest-Growing Segment: Offline Retail (Specialty Stores, Department Stores)

Offline retail, particularly through specialty stores & department stores, is the fastest-growing distribution channel for Instant Pots. Consumers are increasingly drawn to in-store shopping experiences where they can directly see and touch the products, and get expert advice from sales representatives. The trend towards retail shopping for home appliances, combined with product demonstrations in stores, is contributing to the rapid growth of this segment. Additionally, promotions & discounts available in physical stores are attracting more customers.

 

By Functionality:

Leading Segment: Basic Models (Pressure Cooking, Slow Cooking)

Basic models of Instant Pots, which focus on essential cooking functions like pressure cooking & slow cooking, hold the largest market share. These models offer the core benefits of the Instant Pot experience—quick cooking, energy efficiency & versatility at an affordable price. They are especially popular among first-time users who want a straightforward, no-frills cooking device. The demand for these models is particularly strong in regions with price-sensitive consumers, as they provide excellent value for money.

Fastest-Growing Segment: Advanced Models (IoT-Enabled, Recipe Pre-Sets)

The advanced models with IoT features and recipe presets are the fastest-growing segment. These models let users control cooking remotely using apps, set timers & follow pre-programmed recipes for a personalized experience. The trend toward smart homes & connected appliances, along with the demand for customized cooking, is driving this segment's growth. These models are becoming popular, especially in tech-savvy markets, as consumers seek convenience & advanced features.

 

By Region:

Leading Region: North America

North America, especially the United States, has the largest market share for Instant Pots. People in this region love convenient, time-saving kitchen appliances, making Instant Pots very popular in homes and businesses. Top brands like Instant Pot have taken advantage of this demand, and the strong e-commerce system in the area helps boost online sales. The growing trend of home cooking & meal prepping also drives market growth in North America.

Fastest-Growing Region: Asia-Pacific

The Asia-Pacific region is the fastest-growing market for Instant Pots, with countries like China, India & Japan seeing rapid growth. In these regions, the increasing urbanization, changing lifestyles & growing middle-class population are contributing to the surge in demand for smart cooking appliances. As consumer preferences shift towards convenience & time-saving cooking solutions, the demand for Instant Pots, particularly electric models, is expected to grow significantly. Additionally, the adoption of modern cooking technology in urban areas is driving the rapid expansion of the Instant Pot market in the region.

 

Key Players

• Instant Brands Inc.

• Ninja Kitchen

• Crock-Pot (Sunbeam Products)

• Cuisinart

• Breville

• Hamilton Beach Brands

• Presto

• Fagor America

• Gourmia

• Tefal

 

Instant Pots Market Report Coverage

Report Attribute	Details
Forecast Period	2023 – 2030
Market Size Value in 2023	USD 4.2 billion
Revenue Forecast in 2030	USD 7.8 billion
Overall Growth Rate	CAGR of 8.9%
Base Year for Estimation	2022
Historical Data	2017 – 2021
Unit	USD Billion, CAGR (2023 - 2030)
Segmentation	By Type, By Application, By Distribution Channel, By Functionality, By Region
By Type	Electric Instant Pots, Non-Electric Instant Pots
By Application	Residential Use, Commercial Use (Restaurants, Cafes, Catering Services)
By Distribution Channel	Online Retail, Offline Retail (Specialty Stores, Department Stores)
By Functionality	Basic Models (Pressure Cooking, Slow Cooking), Advanced Models (IoT-Enabled, Recipe Pre-Sets)
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	US, Canada, Germany, UK, France, China, Japan, India, etc.
Key Market Drivers	Rising trend of home cooking, demand for time-saving and convenient solutions, increasing focus on healthy eating, and technological advancements in kitchen appliances.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

 

Future Outlook

The market for instant pots is expected to grow steadily in the future due to the upward trend in people’s demands for convenience in kitchen appliances and technologies and a rising trend towards cooking at home. Urbanization and the rise in disposable income are major factors, along with the Internet and e-commerce platforms in the Asia-Pacific and Latin American regions.

 

In particular, manufacturers who concentrate on introducing new products, containing production costs, and using environmentally friendly solutions shall have some advantages. According to the 2030 forecast, instant pots are expected to be present in every new modern kitchen worldwide to meet consumers’ demands for an easy, multi-functional, and healthy eating lifestyle.