Labeling Equipment Market By Product Type (Pressure-sensitive labeling equipment, Sleeve labeling equipment, Glue-applied labeling equipment, In-mold labeling equipment, Others [e.g., heat transfer, hot-melt]); By Technology (Automatic, Semi-automatic, Manual); By Application (Food & Beverages, Pharmaceuticals, Personal Care, Chemicals, Electronics, Automotive, Logistics & Transport, Retail); By Label Material (Paper, Plastic, Metal Foil, Film); By Geography, Segment revenue estimation, Forecast, 2024-2032.

The labeling equipment market was worth USD 7.8 billion in 2023 and will be worth USD 11.8 billion by 2030, growing at a CAGR of 6% during the forecast period.

 

Labeling equipment has grown due to the increased demand for labeling equipment in the food and beverages, pharmaceutical, and consumer goods industries, whose products need identification and quality labeling to meet regulatory standards. For example, proper labeling equipment has seen increased uptake in the food and beverage industries, which must adhere to new labeling requirements to make checking the materials' origin easier. According to the analysis made in 2023, there was a great demand for labeling equipment, especially the systems used in automatic mode, due to the popularization of such services as e-commerce and packaged products. One of the latest trends is leveraging IoT and machine learning into labeling systems that facilitate continuous tracking and improving processes. One is using smart labeling systems in the pharmaceutical industry that guarantee regulatory compliance like the U.S FDA Drug Supply Chain Security Act, thus fanning market growth.

 

One of the main opportunities for labeling equipment suppliers is the growing trend in eco-friendly and sustainability aspects in labeling that has been catalyzed by customers’ awareness and regulation on banning plastics. The desire for recyclable or biodegradable labeling material opened up new opportunities during the year, and sustainable labels are expected to grow by 25% in certain industries, such as food industries. Recent developments include the innovation of linerless labeling technology, which eliminates waste from label liners.  An example is Unilever's switch to sustainable labeling in their product lines, aligning with global environmental goals, thus offering significant opportunities for companies to capitalize on green labeling solutions.

 

 

Market Segmentation

By Product Type:

• Pressure-sensitive labeling equipment

• Sleeve labeling equipment

• Glue-applied labeling equipment

• In-mold labeling equipment

• Others (e.g., heat transfer, hot-melt)

 

By Technology:

• Automatic

• Semi-automatic

• Manual

 

By Application:

• Food & beverages

• Pharmaceuticals

• Personal care

• Chemicals

• Electronics

• Automotive

• Logistics & transport

• Retail

 

By Label Material:

• Paper

• Plastic

• Metal foil

• Film

 

By Region

North America

• US

• Mexico

• Canada

• Rest of North America

 

Europe

• Switzerland

• Russia

• France

• Germany

• U.K

• Finland

• Turkey

• Netherlands

• Belgium

• Spain

• Italy

• Rest of Europe

 

 

Asia Pacific

• India

• China

• South Korea

• Japan

• Singapore

• Thailand

• Indonesia

• Malaysia

• Philippines

• Australia

• Rest of Asia-Pacific

 

LAMEA

• Brazil

• Argentina

• Uruguay

• Saudi Arabia

• Rest of LAMEA

 

Segment Analysis for the Labeling Equipment Market

By Product Type:

Leading Segment: Pressure-Sensitive Labeling Equipment

Pressure-sensitive labeling equipment dominates the market with over 40% share due to its versatility across industries such as food & beverages, pharmaceuticals & logistics. This equipment offers high-speed, precise labeling solutions for various packaging shapes & sizes. For example, companies like Avery Dennison use pressure-sensitive labeling in beverage packaging to meet branding and regulatory requirements. The segment is expected to grow steadily at a CAGR of 6.5% as demand for automated, precise labeling increases globally.

Fastest-Growing Segment: Sleeve Labeling Equipment

Sleeve labeling equipment is growing at a CAGR of 8%, driven by its ability to provide 360-degree branding & visually appealing designs. Industries like personal care and beverages heavily use this equipment for shrink-sleeve applications. Coca-Cola employs sleeve labeling for its limited-edition packaging, enhancing brand differentiation. APAC leads the growth due to the rising adoption of sleeve labels in consumer goods.

 

By Technology:

Leading Segment: Automatic Labeling Equipment

Automatic labeling equipment holds over 60% of the market share due to its efficiency & ability to handle large-scale production. It is widely adopted in industries like food & beverages & pharmaceuticals, where precision & speed are critical. Nestlé uses fully automated systems to label high volumes of packaged goods accurately. This segment is projected to expand at a CAGR of 7% as automation becomes a necessity for large-scale manufacturing.

Fastest-Growing Segment: Semi-Automatic Labeling Equipment

Semi-automatic labeling equipment is growing at a CAGR of 6.8%, driven by its cost-effectiveness & suitability for small to medium-scale enterprises. These systems are commonly used in sectors like personal care and retail, where production volumes are moderate. Small-scale manufacturers in Europe, for example, prefer semi-automatic systems for their ability to balance efficiency & affordability.

 

By Application:

Leading Segment: Food & Beverages

The food & beverages industry accounts for over 35% of the market share due to stringent labeling regulations & high demand for attractive packaging. Labels providing nutritional information, QR codes, & branding are critical in this sector. For example, companies like PepsiCo use advanced labeling equipment to ensure compliance with regional regulations & enhance shelf appeal. This segment is growing steadily at a CAGR of 6.5%.

Fastest-Growing Segment: Pharmaceuticals

The pharmaceutical segment is expanding at a CAGR of 8.5%, driven by the need for accurate & tamper-proof labeling. The rising prevalence of counterfeit drugs has accelerated the adoption of advanced labeling equipment. Pfizer uses serialization & track-and-trace labeling solutions to ensure product authenticity. Emerging economies, particularly in APAC, are fueling growth in this segment.

 

By Label Material:

Leading Segment: Paper Labels

Paper labels dominate the market with over 45% share due to their cost-effectiveness, recyclability, and wide application across industries such as retail and logistics. These labels are especially popular for food & beverages due to their ease of printing & customizability. Companies like Unilever rely on paper labels for their eco-friendly packaging initiatives, contributing to the segment's growth at a CAGR of 5.8%.

Fastest-Growing Segment: Film Labels

Film labels are growing at a CAGR of 7.5%, driven by their durability, resistance to moisture & premium appearance. These labels are widely used in personal care & automotive sectors for high-quality branding. For example, L’Oréal employs film labels to enhance the aesthetic appeal of its products while maintaining product integrity in diverse environmental conditions.

 

By Region:

Leading Region: North America

North America holds over 35% of the market share, fueled by advanced manufacturing facilities, strict labeling regulations, and high adoption of automation in industries like pharmaceuticals and food & beverages. For instance, the U.S. FDA’s stringent guidelines for food labeling drive the adoption of advanced equipment by companies like Kraft Heinz. The region is projected to expand steadily at a CAGR of 6.3%.

Fastest-Growing Region: Asia Pacific

Asia Pacific is the fastest-growing region, with a CAGR of 8%, driven by rapid industrialization, growing e-commerce & the expansion of the food & beverage and pharmaceutical sectors. Countries like China & India are investing heavily in automated labeling solutions to enhance manufacturing efficiency. For example, Alibaba’s logistics arm uses advanced labeling systems for efficient package tracking & inventory management.

 

Key Players

• Avery Dennison Corporation

• Krones AG

• Bobst Group SA

• Mark Andy Inc.

• Domino Printing Sciences

• Herma GmbH

• Barry-Wehmiller Companies, Inc.

• Sato Holdings Corporation

• Fuji Seal International, Inc.

• Videojet Technologies, Inc

 

Labeling Equipment Market Report Coverage

Report Attribute	Details
Forecast Period	2023 – 2030
Market Size Value in 2023	USD 7.8 billion
Revenue Forecast in 2030	USD 11.8 billion
Overall Growth Rate	CAGR of 6%
Base Year for Estimation	2022
Historical Data	2017 – 2021
Unit	USD Billion, CAGR (2023 - 2030)
Segmentation	By Product Type, By Technology, By Application, By Region
By Product Type	Pressure-sensitive, Sleeve, Glue-applied
By Technology	Automatic, Semi-automatic
By Application	Food & Beverages, Pharmaceuticals, Personal Care, Chemicals
By Region	North America, Europe, Asia-Pacific, LAMEA
Country Scope	US, Canada, Mexico, UK, Germany, France, China, Japan, India, South Korea, Australia, etc.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.