Lauramide DEA Market By Product Type (Cosmetic-Grade Lauramide DEA, Industrial-Grade Lauramide DEA); By Application (Personal Care (Shampoos, Conditioners, Body Washes), Cleaning Products (Household Cleaners, Dishwashing Liquids), Industrial Cleaning (Degreasers, Emulsifiers), Others (Agricultural Products, Paints & Coatings)); By End User (Cosmetics and Personal Care Industry, Household Cleaning Industry, Industrial Sector); By Geography, Segment revenue estimation, Forecast, 2024–2032.

The lauramide dea market was USD 460 million in 2023 and is expected to reach approximately USD 720 million by 2030, with a CAGR of 6.5% from 2024 to 2030. This growth is experienced due to the increasing need for personal care products, the establishment of better hygiene practices, and boosted use in industrial cleaners.

 

Lauramide DEA is an alkyl polyglycoside non-ionic surfactant obtained from lauric acid and diethanolamine with applications in the cosmetics toiletries, and cleaning products industry. It is known for its foaming, bodying, and emulsifying effects in shampoos, liquid soaps, detergents, and cosmetics. The demand for lauramide DEA is viewed globally as a flexible additive that can create strong emulsions and enhance product appearance and performance properties.

 

Market Drivers

Rising Demand for Personal Care Products: The Lauramide DEA market is growing as more customers start using personal care products such as shampoo, conditioner, and body wash. The global personal care market was worth USD 500 billion in 2023 and is still progressing, mainly due to the growing consumer preference for products with enhanced formulation and sensory appeal. Example: P&G's 2022 financial statement revealed a 12% sales increase in hair care products that use lauramide DEA because of its compound importance in product performance.

 

Increased Hygiene Awareness Post-Pandemic: The COVID-19 pandemic especially emphasized cleanliness and hygiene, hence more demands for effective cleaning products. Lauramide DEA is widely used due to its excellent foaming and emulsifying advantages in liquid hand cleaners, sanitizers, and household soaps. As stated by the World Health Organization (WHO), the sales of hygiene products increased by 25% in 2020 and have continued to increase year after year.

 

Expansion of the Cosmetics Industry: Lauramide DEA is widely used in cosmetics, acting as a texture booster and emulsion stabilizer. The international cosmetics market, which is expected to rise at a 4.3% CAGR, reinforces demand for versatile lauramide DEA and allied surfactants. Example: L’Oréal launched two sulfate-free shampoos in 2023 and is investigating lauramide DEA to improve the lather and product appeal to customers.

 

Market Opportunities

Emerging Markets in Asia-Pacific: The continuing increase of middle-aged people in Asia-Pacific countries like China and India and the development of Urbanization have brought about huge opportunities for the growth of the personal care and cleaning product market. Example: Launched on the back of India’s Fast Moving Consumer Goods (FMCG) market, it is expected to have a compounded annual growth rate of 14.5 percent, lauramide DEA-based products have been pegged as a major growth area.

 

Sustainable and Biodegradable Alternatives: Environmental concerns mean that manufacturing companies have been forced to develop green products. Lauramide DEA, sourced naturally from coconut oil, also embraces the following angle: Lauramide DEA is biodegradable, thus embracing the sustainable trend. Example: In 2023, Unilever released a series of cleaning products with plant originality, including lauramide DEA, to attract green consumers.

 

Market Restraints

Regulatory Scrutiny: Problems associated with diethanolamine-based compounds, including alleged carcinogenic properties in case of nitrosamine contamination, have been an occasion for strict measurements in numerous countries, particularly Europe and North America.

 

Availability of Alternatives: Some competing products with lauramide DEA are sulfate-free and DEA-free surfactants that have entered the market in some formulations for quality products.

 

Market Segmentation

By Product Type:

• • Cosmetic-Grade Lauramide DEA

  • Industrial-Grade Lauramide DEA

 

By Application:

• • Personal Care (Shampoos, Conditioners, Body Washes)

  • Cleaning Products (Household Cleaners, Dishwashing Liquids)

  • Industrial Cleaning (Degreasers, Emulsifiers)

  • Others (Agricultural Products, Paints & Coatings)

 

By End User:

• • Cosmetics and Personal Care Industry

  • Household Cleaning Industry

  • Industrial Sector

 

By Region:

• • North America

  • Europe

  • Asia-Pacific

  • Latin America

  • Middle East & Africa

 

Segment Analysis

Leading Product Segment: Cosmetic-Grade Lauramide DEA

Currently, the largest segment in the market is cosmetic-grade, attributed to its extensive applicability in the formulation of personal care products. It recorded more than 60% of the global market share in 2023, and such a market has been boosted by the ever-growing consumers demand for excellent shampoos and body washes. Example: Dove and Pantene use cosmetic-grade lauramide DEA’s foaming and thickening properties to help boost product attractiveness.

 

Leading Application Segment: Personal Care

Currently, the personal care segment occupies the leading position, accounting for 45% of total sales in 2023. This segment is further expected to gain momentum due to the increasing demand for sulfate-free and consumer-friendly formulations. Example: In 2023, the personal care market of the Asia-Pacific region expanded by 11%, especially from products containing lauramide DEA.

 

Regional Analysis

Asia-Pacific has the highest global revenues in 2023, driven by the high rates of industrialization and rising disposable income in the area. The personal care industry in Asia, especially China, accounted for over USD 80 billion in 2023, which anchors regional expansion. However, Asia-Pacific is the most promising area, driven by companies such as China, India, and Indonesia. Personal care & cleaning products are being bought more due to WAC and INAC by the growing middle-income population resulting from urbanization. Example: India's household cleaning product market grew at 18% in 2023, with lauramide DEA entering into formulations.

 

The North American lauramide DEA market accounts for a large revenue share due to the rapidly rising demand for personal care and cleaning agents. It found that the U.S. was the largest country in the region by a long shot, with 70.2% of North America’s total revenue by 2023. Example: The demand for shampoos containing lauramide DEA increased by 10% during 2023 due to the consumer trend of opting for higher-quality products.

 

Europe is equivalent to 25% of the global chemical market and has strict measures regarding the use of chemicals. Currently, the region has embraced innovation of sustainable and biodegradable products; thus, new techniques in using lauramide DEA have emerged. Example: In 2022, New sulfate-free shampoos appeared in Germany; some of their products contain lauramide DEA to increase the stability of the foam.

 

Key Players

• BASF SE

• Croda International Plc

• Evonik Industries AG

• Stepan Company

• Clariant AG

• Akzo Nobel N.V.

• Vantage Specialty Chemicals

• The Lubrizol Corporation

• Solvay SA

• Galaxy Surfactants

 

Future Outlook

This report forecasts that the market for lauramide DEA has a rather long-term and stable prospect. This is mainly because it is used extensively and has a low price compared with other materials. More importantly, it conforms to modern people's consumption tendency towards high-quality products and sustainability. For this reason, the need for sulfate-free and environmentally sustainable products, especially in the Asia-Pacific and North American markets, will persist.

 

The growth in processing methods to remove unwanted materials and the continually increasing use of natural and biodegradable products will strongly influence the future advancement of the conception of biodegradable packaging material.

 

Based on the above growth trends, lauramide DEA may find more uses in other specific areas, such as green cleaning products and high-end cosmetics, by 2030 and, more importantly, consolidate its position as a key ingredient in the surfactant market.