Location Analytics Market By Component (Services, Software), By Deployment Mode (Cloud, On-premises), By Organization Size (Small, Medium-Sized Enterprises, Large Enterprises), By Location Type (Indoor location, Outdoor location), By Application type, Risk management, Location selection and optimization, Emergency response management, Sales and marketing optimization, Customer experience management, Supply chain planning and optimization, Remote monitoring, Others), Global Report by Size, Industry Analysis & Forecast, 2021 - 2030.

Industry Report and Statistics (Facts & Figures) - Number of Deployments & New Installations, Installation Cost & Demand by Deployment Mode & Application

The global location analytics market will witness a robust CAGR of 16%, valued at $14.5 billion in 2021, expected to appreciate and reach $55.14 billion by 2030, confirms Strategic Market Research. North America held a larger chunk of the market share of over 40% in 2020. Geo analytics or location-based analysis is the process by which information based on location is utilized for awareness of the context and different perspectives. An organization or business can utilize location-based analytics or geo-analytics to gain a proper and clear understanding of their data. It also helps the organization to gain knowledge and analyze new insights. Data is layered in geo-analytics to enable comparisons across various areas and to spot trends and patterns in various cities, states, regions, and nations.  Geo analytics adds a spatial dimension to the insights gleaned from the analysis using data related to geographies such as transport lines, zip codes, addresses, GPS locations, and more, providing more layered, full views of the data. Today, almost all industries deal with geographic information. Geo analytics can assist businesses in making better decisions. For instance, from a recent study, it can be stated that enterprises using Geo analytics have increased their productivity and efficiency by approximately 45%. They can be utilized to manage store locations, customize marketing and sales strategies by region, optimize international operations, respond to location-specific trends, enhance logistics and product transportation, or any other related issue. Organizations can comprehend complicated links in the data and more accurately analyze the data by applying analytics tools that use spatial data. In a survey poll conducted by SMR, more than 90% of the surveyed people claimed that geographical data analysis or location-based analysis plays an important role in increasing the efficiency and productivity of a particular firm.

 

Key Industry Drivers - Increasing use of location analytical tools & reliance on spatial data, Incorporation of various Technological Advancements & Higher adoption in MSMEs

• The increasing use of advanced analytical tools and the growing reliance on spatial data drive the location analytics market. The advanced analytical tools market is growing with a CAGR of 20.98%, projected to reach $194 billion by 2030. These tools enable businesses and organizations to analyze vast amounts of spatial data, such as customer locations, transportation patterns, environmental conditions, and infrastructure assets. This spatial data provides opportunities for businesses to extract valuable insights, identify patterns, and gain a competitive edge through location analytics. The emergence of smart cities & urban development has increased the demand for location analytics, enabling city planners & authorities to optimize transportation networks, manage traffic flow, monitor environmental conditions & enhance public safety. Thus growing adoption of location analytical tools and spatial data is driving the growth of the location analytics market.

 

• Technological advances and the integration of technologies are driving the growth of the location analytics market. GIS technology, big data & cloud computing have revolutionized the analytics landscape, allowing organizations to handle massive volumes of spatial data in real-time. IoT and sensor technologies have also increased the generation of location-based data, enabling real-time decision-making and predictive analytics. AI & ML algorithms have expanded the capabilities of spatial data analysis, enabling automated pattern recognition, anomaly detection, and predictive modelling based on location data. Integration with other technologies, such as AR & VR, geospatial imaging, CRM systems, and marketing automation tools, enhances location analytics capabilities. The widespread adoption of smartphones and mobile applications has created opportunities for location analytics in the mobile and LBS markets. Thus development and expansion of technology are driving the market for location analytics.

 

• Globally, 90% of the firms are MSMEs. The growing adoption of location analytics in the MSME sector is driving the growth of the location analytics market. This is due to access to actionable insights, enhanced customer targeting and engagement, optimization of business operations & cost-effective solutions. Location analytics enables MSMEs to make data-driven decisions, understand customer behaviour, identify market trends, optimize resource allocation & improve operational efficiency. This helps MSMEs stay competitive in a dynamic business environment and enhances customer satisfaction. Location analytics also helps MSMEs optimize their business operations, such as supply chain logistics, inventory management, and store layouts. Cloud-based platforms, subscription-based models & user-friendly interfaces have reduced barriers to entry for MSMEs to adopt location analytics, making them more accessible and cost-effective. The increasing recognition of the value and benefits of location analytics drives the adoption of location analytics in the MSME sector, driving the growth of the location analytics market.

 

Restraints - Data Security and Privacy hinders the adoption of the Location Analytics Market.

Location analytics relies on accurate and reliable data to generate meaningful insights. Ensuring the quality and accuracy of location data can be a restraint for the location analytics market. Incomplete, outdated, or inaccurate data can lead to flawed analysis and unreliable results. Privacy of the collected data poses another restraint to adopting the location analytics market. Data security is the most crucial part of the location analytics market, with the rising prevalence of cyberattacks and data breaches limiting the adoption of the location analytics market. The storage, transmission, and analysis of location data pose inherent security risks. Thus data security and privacy concerns restrain the adoption of the location analytics market.

 

Opportunities - After the Pandemic, Supply Chain Management is Required.

• During the pandemic, it has become imperative to monitor supply chains. It has become vital to examine consumer demand trends for different product categories and adapt to consumer purchasing habits. Locating production facilities, nodes, and routes using location data can help one to trace the complete supply chain.

 

• Suppliers and contractors will benefit from knowing which parts come from and pass through which locations. Companies may find it useful to identify deadhead routes to prevent delays. It can also assist businesses in monitoring the efficiency of warehouses by assessing the demand within a 2-kilometer (1.24-mile) radius so they can choose whether to enhance efficiency or close them. For instance, a report published by the Advisory Committee of Supply Chain stated that location analytic solutions had increased the efficiency of suppliers and contractors by approximately 35 percent between the years 2019-2021. This has also helped the suppliers and contractors to prevent delays.

 

• Demands and possibilities can be mapped using data from external sources such as weather, mobility/traffic, and satellite data. For businesses to manage interruptions during COVID-19 and maintain control over their supply chains, employing appropriate datasets and technologies has become essential. For instance, companies like Instacart and Shipt adopted location analytics technology as they faced an increase in demand by approximately 220 percent and 130 percent, respectively, making tracking orders difficult for them.

 

Market Analysis Of Different Segments Covered in the Report

Based on Component

• Services

• Software

 

Based on Deployment Mode

• Cloud

• On-premises

 

Based on Organization Size

• Small

• Medium-Sized Enterprises

• Large Enterprises

 

Based on Location Type

• Indoor location

• Outdoor location

 

Based on Application type

• Risk management

• Location selection and optimization

• Emergency response management

• Sales and marketing optimization

• Customer experience management

• Supply chain planning and optimization

• Remote monitoring

• Others (inventory management and predictive asset management)

 

Based on Vertical

• Retail

• Education

• Manufacturing

• Real estate

• Government & defence

• Insurance

• Media and entertainment

• Banking and financial services

• Transportation and logistics

• Tourism and hospitality

• Healthcare

• Energy and utilities

• Telecom and IT

 

Regional Coverage Analysis

Based on Regions

• North America

  • Canada

  • US

• Europe

  • UK

  • Germany

  • France

  • Rest of Europe

• APAC

  • China

  • Japan

  • India

  • Rest of APAC

• Latin America

  • Brazil

  • Mexico

  • Rest of Latin America

Component Analysis & Insights

Based on components, the location analytics market is categorized into services and software. The software segment dominates the location analytics market with a revenue share of 60% and is estimated to spearhead the market during the forecasted period. The software segment is dominant in the location analytics market due to its importance in collecting, processing, analyzing, and visualizing location-based data. This segment includes applications, platforms, and tools that enable businesses to leverage location data effectively, gain valuable insights, make data-driven decisions, and optimize operations based on spatial and geographical information. The demand for location analytics has been growing across various industries, with businesses recognizing the benefits of utilizing location data to enhance customer experiences, optimize resource allocation & make informed decisions. The software segment offers diverse offerings, including geographic information systems (GIS), data visualization tools, mapping software, location intelligence platforms, and predictive analytics solutions. Software solutions cater to business needs and industry verticals, offering scalability, flexibility, and integration capabilities.

 

Location Type Analysis & Insights

Based on location type, the location analytics market is categorized into indoor and outdoor. The outdoor segment dominates the location analytics market with a revenue share of 77%, growing with a CAGR of 9%. Outdoor location analytics holds significant importance in the market due to its role in urban planning, infrastructure development, retail and real estate optimization, geospatial marketing and advertising, smart cities and public services, event planning and tourism, and event planning and tourism industries. Retailers & real estate developers can identify high-demand areas, assess property values, and make informed investment decisions. Geospatial marketing and advertising campaigns can be targeted, enhancing customer engagement and driving higher conversion rates. Outdoor location analytics helps event organizers understand visitor behaviour, popular attractions, and movements, improving tourism infrastructure, marketing strategies, and visitor satisfaction.

 

Deployment Mode Analysis & Insights

Based on deployment, the location analytics market is categorized into cloud and on-premises. The on-premises segment dominates the location analytics market with a revenue share of 65%. The on-premises deployment model refers to installing and operating location analytics solutions on the customer's infrastructure, typically within their data centres or servers. On-premises deployment offers organizations direct control over hardware, software, and security, providing advantages such as data security, compliance, customization, performance, latency, and data sovereignty. On-premises deployments offer higher security, compliance & flexibility for retail, healthcare, finance & government organizations. They also provide faster performance and lower latency, making them ideal for real-time applications and data control. Cloud-based software has become prevalent due to its scalability, cost-effectiveness & effortless implementation and is estimated to grow during the forecasted period.

 

Application Type Analysis & Insights

Based on application, the location analytics market is categorized into risk management, location selection & optimization, emergency response management, sales & marketing optimization, customer experience management, supply chain planning and optimization & remote monitoring. The customer experience management segment dominates the location analytics market with a revenue share of $4 billion. Location analytics provides valuable insights into customer behaviour, preferences, and needs. Businesses can optimize physical environments, layouts, and offerings by analyzing location data, enhancing the overall customer experience. Personalization and targeted marketing are also possible through location analytics, enabling businesses to deliver targeted promotions, offers, and recommendations based on customers' preferences and context. Real-time feedback and sentiment analysis can be captured through mobile apps and social media, identifying areas for improvement and making data-driven decisions. Proactive customer engagement can be achieved by sending personalized notifications or offers when customers are close to a physical store or point of interest.

 

Vertical Analysis Analysis & Insights

Based on vertical, the location analytics market is categorized into retail, education, manufacturing, real estate, government & defence, insurance, media and entertainment, banking and financial services, transportation and logistics, tourism and hospitality, healthcare, energy & utilities, and telecom & IT. The retail segment dominates the location analytics market with a revenue share of 22%. This dominance includes customer behaviour analysis, store performance optimization, geographical expansion, omnichannel retailing, inventory and supply chain optimization, and competitive advantage. Location analytics enables retailers to analyze footfall patterns, dwell times, and movement within stores, personalizing marketing campaigns, improving product placement, and enhancing overall customer experience. Retailers can make informed decisions and drive sales growth by evaluating performance, identifying underperforming stores, and optimizing inventory management. Additionally, location analytics helps retailers identify untapped markets, target specific customer segments, and optimize store networks, ensuring a seamless shopping experience across multiple channels.

 

Geographically Analysis & Insights

North American region dominates the location analytics market with a revenue share of 40%, projected to grow with a constant CAGR of 15% during the forecasted period. Increased adoption of automation and technical advancements like the Internet of Things, AI & ML, and massive demand for data raises the need for location analytics across verticals like retail, government and defence, BFSI & transportation. The presence of market leaders such as SAP SE, Microsoft, Cisco Systems, Esri Global & Google, and considerable investments in location analytics fuels the need for the location analytics market in the region.

APAC region showcases the fastest growth in the location analytics market with a CAGR of 18.21%, estimated to reach $9 billion by 2030. Recent developments and deployments of cloud-based software & adoption by MSMEs are proliferating the growth of the location analytics market.

 

Location Analytics Market Report Coverage

Report Attribute	Details
Forecast Period	2021 - 2030
The market size value in 2021	USD 14.5 Billion
The Revenue forecast in 2030	USD 55.14 Billion
Growth rate	16%
The base year for estimation	2021
Historical data	2017 - 2020
Quantitative units	Revenue in $ million/billion and CAGR from 2022 to 2030
Report Coverage	Growth factors, Competitive landscape, Company ranking, trends, and Revenue forecast.
Segments Covered	Component, Deployment Mode. Application type, Region, Vertical Analysis, Location type, Organization Size.
Regional scope	North America, APAC, Latin America, Europe, Middle East & Africa.
Country scope	Canada, the US, the UK, Germany, France, the Rest of Europe, China, Japan, India, the Rest of APAC, Brazil, Mexico, and the Rest of Latin America.
Key companies profiled	IBM (US), LocationsCloud (US), Google (US), GapMaps (Australia), Oracle (US), Nrby (US), Microsoft (US), TIBCO (US), Esri (US), Precisely (US), Alteryx (US), Purple (UK), IndoorAtlas (Finland), TomTom (Netherlands), CleverMaps (Czech Republic)

 

Location Analytics Market Competitive Landscape: 

The research provides a competitive landscape based on a thorough analysis of the major strategic decisions made by the top industry players in the industry over the past few years. The leading companies covered in the market for location analytics are:

    

• IBM (US)     

• LocationsCloud (US)     

• Google (US)     

• GapMaps (Australia)

• Oracle (US)

• Nrby (US)

• Microsoft (US)

• TIBCO (US)

• Esri (US)

• Precisely (US)

• Alteryx (US)

• Purple (UK)

• IndoorAtlas (Finland)

• TomTom (Netherlands)     

• CleverMaps (Czech Republic)

 

Recent Developments:

• On May 2023, Unacast launched Unacast Insights, a location intelligence platform designed for real estate investors, retailers, and marketers to understand people's movement in the United States and specific locations. The platform helps users analyze migration and demographic trends at the state, city, and zip code level and foot traffic patterns across venues or points of interest. This information helps companies understand performance within their current store mix or investment portfolios, determining the best location for future properties or store placements. Unacast Insights uses a GPS data aggregation model and a novel machine learning model to assess location visitation statistics and insights. The platform's R-Squared value of 91.6% or higher is widely considered best-in-class, ensuring stable and accurate results in the industry. Users can quickly find hot markets, analyze store metrics, and download charts, images, and maps for easy presentation sharing.

 

• On May 2023, TomTom announced a partnership with Alteryx to support new cloud-based analytics services like Alteryx Location Intelligence. The collaboration aims to incorporate TomTom's Maps APIs into Alteryx products and location insights packages, including Alteryx Designer and the recently released Location Intelligence offering on the Alteryx Analytics Cloud Platform. The partnership democratizes analytics by enabling participation from all users, regardless of their position, level of expertise, or department. The Maps APIs from TomTom promote smarter, quicker, and better decision-making, allowing users to find new opportunities and take decisive action, ultimately enhancing business outcomes and competitive advantage.

 

• On February 2023, HERE Technologies partnered with Cognizant, a leading professional services company, to offer real-time location insights and analytics to its customers in various sectors. Cognizant will use the HERE location platform's robust data visualization and exchange capabilities, including real-time traffic data, vehicle, weather, and detailed road attribute data, to build intelligent spatial solutions. The partnership benefits organizations by providing location-based insights on customers, pricing, and competition. Cognizant will also use HERE Traffic and Places of Interest (POI) data to provide retail and banking businesses with accurate location-based insights on store outlets and bank branches.

 

• On May 2023, CARTO chose Doorda as a geospatial data partner, providing reliable and relevant data from official UK sources. CARTO has integrated Doorda's UK geodemographic data into its Data Observatory, enabling data teams to access curated data products in standardized formats. This gives organizations a competitive advantage in addressing cost pressures and increasing data complexity. Retail giant ASDA uses Doorda data in CARTO to expand its "toyou" parcel services, targeting demographic and socioeconomic segments. Doorda's data capabilities alleviate challenges around data quality, speed of access, and licensing deals. The collaboration between CARTO and Doorda aims to improve model performance and business outcomes.

 

Various Devices that Key Market Leaders are Manufacturing

Name	Feature	Key Player
Spatial Studio 22.1	Special Feature: Analyse Parameters. Portraying moving characters in maps. Visualize 3D Spatial and Temporal Data in CZML Authentication is done with the help of Identity Cloud Services.	Oracle
Spatial Studio 20.1	It allows one to connect to, display, study, and analyze geographic data stored in and managed by Oracle Spatial and Graph. It is a free tool. Spatial Studio is a multiuser Java application that may be installed on WebLogic Server or used as a standalone tool (Quick Start).	Oracle
Location Analytics Software	The location analytics platform named Mapsted location Analytics aids firms to gain thorough intelligence through real-time analytics that promotes profitable growth.	Mapsted