Mobile Pet Care Market By Service Type (Mobile Veterinary Care, Pet Grooming & Hygiene Services, Pet Walking & Sitting, Subscription & Delivery Services); By Product Type (Wearable Devices, Mobile Applications, Portable Diagnostic Devices); By Pet Type (Dogs, Cats, Other); By End User (Individual Pet Owners, Veterinary Clinics & Hospitals, Pet Service Companies, Pet Insurance Providers, Pet Care Retailers); By Region, Segment Revenue Estimation, Forecast, 2024–2030

Introduction And Strategic Context

The Global Mobile Pet Care Market is valued at approximately USD 1.9 billion in 2024 and is projected to reach USD 4.5 billion by 2030 , growing at a CAGR of 14.9% over the forecast period, according to Strategic Market Research.

 

This rapid expansion is rooted in two converging factors: rising pet ownership worldwide and the accelerating shift toward digital health solutions. Owners now expect the same level of convenience for their pets as they do for themselves — whether it’s booking a grooming service through an app, consulting a vet online, or tracking a pet’s heart rate through a wearable collar.

 

Technology adoption is at the core of this transformation. Mobile apps now bundle everything from pet food subscriptions to behavior coaching, while IoT -enabled collars and GPS trackers monitor health and safety in real time. For many households, these tools have become non-negotiable — much like telehealth platforms did for humans after the pandemic.

 

From a policy and regulatory angle, some countries are beginning to standardize tele-veterinary practices, while insurers in North America and parts of Europe are expanding coverage for app-based consultations. This is lowering barriers for mobile platforms to enter mainstream veterinary care.

 

Key stakeholders shaping this market include:

• OEMs of smart collars, health trackers, and mobile-enabled diagnostic tools.

• Veterinary networks increasingly offering app-based consultations and scheduling.

• Pet service providers (groomers, walkers, trainers) who rely on mobile platforms for client acquisition.

• App developers and startups specializing in end-to-end pet care ecosystems.

• Investors targeting the pet-tech space, recognizing its recurring revenue potential and consumer stickiness.

In truth, the mobile pet care market isn’t just about convenience. It’s about translating the “pet as family” philosophy into a scalable, tech-enabled reality. And that shift explains why the sector is attracting both capital and consumer loyalty at an unprecedented pace.

 

Market Segmentation And Forecast Scope

The Mobile Pet Care Market is not a single-stream industry — it’s a collection of digital services, connected devices, and mobile-enabled care models. Each segment reflects how pet owners prioritize convenience, health, and lifestyle choices for their animals. Below is the logical breakdown.

By Service Type

• Mobile Veterinary Care
  Virtual vet consultations and on-demand home visits booked via apps. This segment is gaining strong traction in North America and Europe where telehealth adoption is high.

• Pet Grooming & Hygiene Services
  Mobile platforms connecting pet owners to on-call groomers. Highly popular in urban markets where time-strapped owners prefer convenience.

• Pet Walking, Sitting & Training
  App-based gig platforms dominate here, similar to ride-hailing models. In 2024, this category represents about 34% of overall market share , making it the largest contributor.

• Subscription & Delivery Services
  Mobile ordering of pet food, supplements, and essentials — expected to be the fastest-growing category through 2030 due to recurring demand patterns.

 

By Product Type

• Wearable Devices (Smart Collars, GPS, Health Trackers)
  Track activity, heart rate, calories, and location. This category is forecasted to grow at 17% CAGR , the fastest within the ecosystem.

• Mobile Applications
  Standalone apps that integrate booking, vet consultations, and health record storage. Many now pair with wearables for unified dashboards.

• Portable Diagnostic Devices
  Point-of-care blood tests, microchip scanners, and mobile-enabled monitoring kits — still niche, but expanding in advanced veterinary markets.

 

By Pet Type

• Dogs
  By far the largest user base, accounting for nearly 60% of market revenue in 2024 . Owners are more likely to invest in health apps and training services for dogs.

• Cats
  A fast-growing segment for tele-vet consultations and subscription food services.

• Others (Birds, Rabbits, Exotic Pets)
  Smaller but expanding, especially in regions like Asia where exotic pet ownership is rising.

 

By End User

• Individual Pet Owners
  Core demand group, driving most app-based transactions.

• Veterinary Clinics & Hospitals
  Adopting mobile platforms to extend their services digitally, particularly in urban areas.

• Pet Service Companies
  Using mobile apps for scheduling, payment, and customer engagement.

 

By Region

• North America
  Currently the largest market, with strong pet insurance penetration and app-based pet care platforms like Rover, Wag !, and Chewy.

• Europe
  Solid adoption of tele-veterinary care under supportive regulations.

• Asia Pacific
  Fastest-growing region, driven by a surge in pet ownership in China, India, and Southeast Asia.

• Latin America, Middle East & Africa (LAMEA)
  Still early-stage but expanding through mobile-first platforms, especially where veterinary infrastructure is limited.

 

Market Trends And Innovation Landscape

The Mobile Pet Care Market is evolving at a pace that mirrors broader digital health and on-demand service ecosystems. What started as basic apps for pet walking or grooming has now expanded into a tech-driven platform economy that integrates AI, IoT , and personalized pet wellness. Here’s what’s shaping the market right now.

AI-Powered Veterinary Care

One of the most significant trends is the use of AI-driven diagnostics in mobile vet apps. Algorithms are being trained to detect early signs of illness from photos, videos, or data uploaded by pet owners. Some platforms already offer symptom checkers for common conditions such as skin rashes, dental issues, or lameness. For many owners, this provides peace of mind before paying for a full consultation.

 

Wearables Are Moving Beyond GPS

Smart collars are no longer just about finding lost pets. They now track heart rate, activity levels, calories burned, and even detect irregular behavior patterns. The next frontier is predictive analytics — wearables that alert owners when something looks off, such as early signs of anxiety or mobility decline. This is particularly relevant for aging pets and chronic conditions like obesity.

 

Platform Ecosystems Over Standalone Apps

Early entrants focused on single services (e.g., walking, grooming). But today’s winning models are multi-service platforms . A pet owner can book a vet consult, track wearable data, order food, and pay for training all in one app. This bundling strategy increases customer retention and creates subscription-driven revenue streams.

 

Mobile-First Grooming and Wellness

Urban markets are seeing rapid growth in mobile grooming vans and doorstep services coordinated via apps. Paired with subscription packages, this model mimics the convenience of human beauty and wellness platforms. Think of it as “Uber for pet grooming,” but with recurring contracts.

 

Tele-Veterinary Expansion

The pandemic normalized human telemedicine, and pet owners have carried that expectation into veterinary care. Regulations are slowly catching up, with some regions now allowing prescriptions to be issued through digital consultations. Platforms offering 24/7 tele-vet access are experiencing rapid adoption, especially among younger, tech-savvy owners.

 

Integration with Insurance Models

Pet insurance providers are beginning to bundle app-based care with policies. For example, a policy might include unlimited tele-vet consults or discounts on wearable-enabled health monitoring. This integration not only drives adoption but also legitimizes mobile care as part of mainstream veterinary services.

 

Sustainability and Ethical Pet Care

Consumer preferences are leaning toward eco-friendly mobile services , such as grooming platforms that use biodegradable shampoos or subscription boxes with sustainable packaging. Mobile apps are serving as discovery tools for these green-conscious brands, giving them direct access to millennial and Gen Z pet owners.

 

Geographic White Spaces

In developing markets, mobile platforms are filling critical infrastructure gaps. Rural regions with limited veterinary access are leapfrogging into app-based care, much like mobile banking disrupted traditional finance in emerging economies. For example, a farmer in Southeast Asia can now access a certified vet through a smartphone app without traveling hours to the nearest clinic.

 

Competitive Intelligence And Benchmarking

The Mobile Pet Care Market is becoming increasingly competitive, with established players, pet-tech startups, and even traditional veterinary networks racing to define their share. Unlike conventional pet care, this market is highly fragmented — companies are either going broad (ecosystem platforms) or narrow (specialized in one vertical such as wearables or grooming logistics).

Rover

One of the largest players in mobile pet services, Rover built its reputation on pet sitting and walking. Its app now supports training and boarding services too, with strong presence in North America and Europe. Rover differentiates on scale and trust — verified sitters, reviews, and insurance-backed bookings. The company’s competitive edge lies in its network effect: more users drive more providers, which drives more bookings.

 

Wag!

A direct competitor to Rover, Wag! has leaned into its “on-demand” model — walking, sitting, and training within minutes of booking. Wag! is positioning itself as a gig-economy service similar to Uber, focusing on convenience and speed. Its weakness, however, is less breadth compared to Rover’s more diversified service suite.

 

Chewy

Primarily an e-commerce powerhouse, Chewy is steadily expanding into mobile pet care. Its tele-veterinary service, Connect with a Vet , is accessible through its app. With a massive existing customer base, Chewy has a strong cross-sell advantage — food and product buyers are easily converted into tele-vet users. The long-term play for Chewy seems to be building an end-to-end digital pet health ecosystem anchored in its retail dominance.

 

Whistle (by Mars Petcare )

Whistle is a leader in wearable pet devices. Acquired by Mars Petcare , the brand offers smart collars that track GPS location, activity levels, and health metrics. Whistle’s advantage is integration with Mars’ veterinary network, enabling a closed loop from data collection to professional care. Its benchmarking strength lies in product quality and strong brand recognition.

 

Tractive

A European competitor to Whistle , Tractive specializes in GPS tracking collars with global coverage. The brand differentiates through affordability and international reach, making it popular among travelers and multi-pet households. Tractive’s model is subscription-heavy, generating steady recurring revenues.

 

Petcube

Petcube i nnovates differently — through interactive cameras and smart home integration. While not a service provider, Petcube’s ecosystem allows owners to monitor, play with, and even dispense treats remotely. Its focus is on peace of mind and companionship rather than core health, carving a unique niche in mobile pet care.

 

Startups and Emerging Entrants

Dozens of startups are filling gaps, particularly in Asia Pacific . Examples include:

• Apps connecting urban owners to mobile grooming vans.

• Subscription models for fresh pet food delivery.

• AI-based tele-vet platforms emerging in India and China.

Many of these players are still small but benefit from strong local adoption in mobile-first economies.

 

Competitive Landscape Insights

• Ecosystem vs. niche: Rover, Chewy, and Mars (via Whistle) are building broad ecosystems, while companies like Tractive and Petcube succeed by staying focused.

• Data as a differentiator: Wearable-driven players (Whistle, Tractive) stand out because they generate continuous pet health data, which is becoming central to predictive care models.

• M&A potential: Larger companies (Chewy, Mars, Zoetis ) are expected to acquire smaller service apps to expand their platforms.

• Trust is the currency: Pet owners demand high safety and reliability. Platforms with insurance, vet integration , or strong consumer reviews are gaining more traction than purely price-driven players.

To be honest, this market isn’t dominated by a single giant — yet. Instead, it’s an arena where scale, trust, and ecosystem-building will determine who leads the global stage by 2030.

 

Regional Landscape And Adoption Outlook

The Mobile Pet Care Market is developing unevenly across regions. While North America and Europe are already establishing integrated ecosystems of mobile apps, devices, and veterinary services, emerging markets are still at the entry stage — relying mainly on mobile-first platforms for basic access. Let’s break it down.

North America

North America is the largest and most mature market , contributing nearly 40% of global revenue in 2024 . The U.S. leads adoption due to high pet ownership rates, widespread use of smartphones, and strong insurance coverage for veterinary care. Platforms like Rover, Wag !, and Chewy dominate, with many households already accustomed to app-based services.

Key drivers here include:

• Rapid uptake of tele-veterinary consultations , particularly since COVID-19 normalized telehealth.

• High adoption of wearables such as Whistle and Fi, driven by concerns around pet obesity and lost-pet recovery.

• Integration with insurance policies , allowing pet owners to offset tele-vet costs.

Canada mirrors U.S. trends but with slightly slower penetration. Suburban and rural areas are increasingly using mobile platforms to address shortages of veterinary clinics.

 

Europe

Europe accounts for around 30% of market share in 2024, with the UK, Germany, and France leading adoption. Urbanization, strict welfare regulations, and pet-friendly cultures drive strong demand for both mobile services and pet-tech.

Trends shaping the region include:

• Subscription grooming and wellness services expanding in Western Europe.

• EU regulations around data privacy and veterinary practices influencing how mobile apps store health records.

• Companies like Tractive scaling rapidly across borders thanks to EU-wide digital infrastructure.

Southern and Eastern Europe show slower adoption, with mobile pet care still focused on walking and grooming apps rather than advanced tele-vet ecosystems.

 

Asia Pacific (APAC)

Asia Pacific is the fastest-growing region , expected to post a CAGR above 20% through 2030 . China, India, Japan, and South Korea are driving demand.

Key dynamics include:

• Rising middle-class pet ownership in China and India fueling mobile-first pet care platforms .

• Japan and South Korea adopting wearable pet devices at scale, reflecting their early embrace of consumer IoT .

• A growing number of pet-tech startups offering localized solutions, such as AI-based symptom checkers in India or mobile grooming vans in tier-1 Chinese cities.

That said, access to veterinary professionals is uneven. In rural Asia, tele-vet platforms are critical in bridging the gap between owners and qualified care.

 

Latin America

Latin America is an emerging but promising market . Brazil and Mexico lead adoption, with growing urban pet populations and mobile-first consumer behavior.

Highlights:

• Mobile grooming services are gaining traction in Brazil’s urban centers.

• Tele-vet care is still limited, constrained by patchy internet access in rural areas.

• Pet care startups are leveraging WhatsApp integrations rather than standalone apps to reach wider audiences.

 

Middle East & Africa (MEA)

The MEA region remains underpenetrated but is beginning to attract investment. The Gulf states (UAE, Saudi Arabia) are building pet-friendly ecosystems, including luxury mobile grooming and tele-vet platforms .

Africa faces major veterinary access challenges, and mobile care is positioned as a leapfrog solution. Apps connected to NGOs and regional vet networks are providing first-time access to structured pet health services.

Regional Insights at a Glance:

• North America : Largest market, ecosystem maturity.

• Europe : Strong regulation and subscription growth.

• APAC : Fastest growth, mobile-first innovations.

• Latin America : Early adoption, WhatsApp-led platforms.

• MEA : White space opportunity, leapfrog growth potential.

In short, North America and Europe lead in sophistication, but Asia Pacific is where the numbers will come from. Meanwhile, Latin America and Africa represent the next frontier — where mobile pet care is less about convenience and more about basic accessibility.

 

End-User Dynamics And Use Case

The Mobile Pet Care Market is characterized by a diverse array of end users, each with unique needs, expectations, and use cases. From individual pet owners seeking convenience to large veterinary clinics adopting digital platforms for improved service delivery, understanding these dynamics is crucial for market players. Let’s take a closer look at how different end users are adopting mobile pet care solutions.

Individual Pet Owners

The most significant segment, individual pet owners, are driving the demand for mobile pet care solutions. This group is highly motivated by convenience, affordability, and enhanced pet well-being.

Use Case : A busy professional in New York City uses the Rover app to schedule a dog walker during work hours, while also setting up a vet consultation through Chewy's Connect with a Vet for an annual check-up. They rely on Whistle’s smart collar to track their dog’s activity and ensure they’re meeting exercise goals. The convenience of managing everything from food deliveries to health monitoring on a single platform is invaluable for time-strapped pet owners.

Key Preferences:

• On-demand services (walking, sitting, grooming)

• Remote health monitoring (wearables)

• Access to tele-veterinary consultations for minor issues

• Subscription-based pet essentials (food , treats, toys)

 

Veterinary Clinics & Hospitals

Veterinary clinics and hospitals are adopting mobile platforms to extend their care and improve customer satisfaction. Tele-veterinary consultations, integrated health data from wearables, and seamless appointment booking systems are all becoming standard offerings.

Use Case : A veterinary clinic in San Francisco partners with Tractive’s GPS collar system to monitor pets during post-surgical recovery at home. After a surgery, the pet owner receives real-time updates through the clinic’s app, notifying them when the pet is resting, moving, or exhibiting concerning behavior patterns. The pet owner can consult the clinic's veterinary team through a secure telehealth session if necessary, reducing unnecessary office visits.

Key Preferences:

• Integration of wearables and telemedicine platforms

• Real-time pet health data access

• Seamless booking and payment systems

• Efficient follow-up care through app-based tools

 

Pet Service Companies (Groomers, Walkers, Trainers)

Pet service companies, including groomers, dog walkers, and trainers, are increasingly using mobile platforms to connect with clients and streamline their services. Mobile apps have become essential for managing appointments, payments, and customer communication.

Use Case : A mobile grooming service in London leverages the PetBacker app to receive bookings for on-demand grooming, which includes tracking client pet preferences, managing appointment reminders, and handling payment transactions via the platform. The groomer arrives at the pet owner’s home with all necessary equipment, performs the grooming session, and sends updates to the owner through the app, ensuring transparency and satisfaction.

Key Preferences:

• Easy scheduling and client communication tools

• Secure payment processing

• Customer feedback systems to improve service quality

• GPS tracking for pet walking services

 

Pet Insurance Providers

Pet insurance companies are beginning to integrate mobile pet care platforms to offer additional value to policyholders. For example, tele-veterinary consultations may be included as part of premium packages or offered at discounted rates. This not only increases consumer satisfaction but also helps in driving higher policy adoption rates.

Use Case : A pet insurance company in Germany includes a subscription to a tele-vet platform as part of their premium package. This service allows policyholders to access consultations via the Vetster app for minor issues like skin rashes, dietary questions, or behavioral concerns. For major health concerns, the pet owner is referred to in-person care, but the convenience of mobile consultation reduces costs and enhances customer loyalty.

Key Preferences:

• Bundling mobile services with insurance plans

• Providing access to preventive health care

• Offering specialized mobile services like wellness checks or health monitoring

 

Pet Care Retailers (Chewy, Petco, PetSmart)

Pet retailers are leveraging mobile platforms to expand their service offerings beyond traditional e-commerce. By integrating services like telemedicine and mobile grooming , they’re providing comprehensive pet care solutions through their apps, thus enhancing customer loyalty and driving repeat purchases.

Use Case: Chewy , an established pet retailer, expands its services by allowing customers to book mobile grooming appointments directly through the app. Additionally, the app provides a subscription service for pet food, which is paired with health monitoring tools that suggest the right food for a pet based on age, weight, and health metrics collected via wearables. Customers can also consult with Chewy's tele-vet services to ensure that their pets are receiving the best care.

Key Preferences:

• Seamless integration of e-commerce with service offerings

• Personalization based on pet health data

• Easy access to routine and emergency services through mobile apps

 

Key Trends Across End Users:

• Convenience and On-Demand Services : The demand for on-demand pet care services such as walking, grooming, and even telemedicine consultations is surging, driven by pet owners’ desire for greater flexibility and convenience.

• Data-Driven Pet Care : Increasing adoption of wearables and health tracking devices is empowering pet owners, vets, and service providers to make more informed decisions about a pet's health.

• Platform Integration : Pet care solutions are evolving into all-in-one ecosystems , offering everything from health monitoring to shopping and scheduling within a single mobile app.

• Subscription-Based Models : Mobile platforms are heavily leaning into subscription services for pet essentials such as food, toys, and grooming products, ensuring consistent revenue streams.

 

Recent Developments + Opportunities & Restraints

The Mobile Pet Care Market has been especially dynamic in the last two years, with new launches, acquisitions, and strategic partnerships reshaping how services are delivered. The momentum reflects both rising consumer expectations and the rapid influx of technology-driven players.

Recent Developments (Last 2 Years)

• Chewy expands tele-vet ecosystem (2023–2024): Chewy enhanced its Connect with a Vet service, adding 24/7 access and integrating pet insurance perks for premium members. This move positioned Chewy closer to being a full-service digital pet health platform.

• Rover goes global (2023): Rover entered additional European and Asian markets through local partnerships, making its pet-sitting and walking services accessible in more than 15 new cities.

• Whistle launches predictive health analytics (2024): Whistle, backed by Mars Petcare , introduced an upgraded smart collar that not only tracks activity but also uses AI to predict potential health issues like obesity and early-stage arthritis.

• Tractive secures Series D funding (2023): Tractive raised new capital to expand GPS wearable distribution in Asia Pacific and North America, signaling its ambition to scale beyond its stronghold in Europe.

• Pet-friendly insurance bundles (2023–2024): Multiple insurers in North America and Europe began offering bundled plans that include tele-vet consultations and wearable device discounts, linking insurance more closely with mobile platforms.

 

Opportunities

• Ecosystem Integration
  There’s growing demand for platforms that consolidate vet consultations, wearable data, grooming, and subscription deliveries into one seamless app. The winners will be those who build “super apps” for pet care.

• Asia Pacific Growth
  Rising pet adoption in China and India is creating fertile ground for mobile-first platforms. With smartphone penetration already high, app-based services can leapfrog traditional care infrastructure.

• AI and Predictive Analytics
  AI-enabled diagnostics for pets — from behavior monitoring to illness prediction — is still early but highly promising. For example, apps that detect subtle changes in movement could flag early signs of joint issues, reducing long-term costs.

 

Restraints

• Regulatory Uncertainty in Tele-Veterinary
  Rules around issuing prescriptions via online consultations remain fragmented across regions. This slows down full-scale adoption of digital vet care.

• Cost Sensitivity of Devices
  While wearable adoption is growing, smart collars and health trackers remain expensive for average households in emerging economies. Without subsidies or bundled insurance, this segment risks being limited to wealthier owners.
   

Bottom line: The recent wave of developments shows the market moving from fragmented apps to integrated ecosystems . Yet regulatory hurdles and affordability gaps remain barriers. If addressed, these constraints could unlock exponential adoption, especially in Asia and underserved regions.

 

7.1. Report Coverage Table

Report Attribute	Details
Forecast Period	2024 – 2030
Market Size Value in 2024	USD 1.9 Billion
Revenue Forecast in 2030	USD 4.5 Billion
Overall Growth Rate (CAGR)	14.9% (2024 – 2030)
Base Year for Estimation	2024
Historical Data	2019 – 2023
Unit	USD Million, CAGR (2024 – 2030)
Segmentation	By Service Type, By Product Type, By Pet Type, By Region
By Service Type	Mobile Veterinary Care, Pet Grooming & Hygiene, Pet Walking & Sitting, Subscription & Delivery Services
By Product Type	Wearable Devices, Mobile Applications, Portable Diagnostic Devices
By Pet Type	Dogs, Cats, Other (Birds, Exotic Pets)
By End User	Individual Pet Owners, Veterinary Clinics & Hospitals, Pet Service Companies, Pet Insurance Providers, Pet Care Retailers
By Region	North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Country Scope	United States, Canada, UK, Germany, China, India, Japan, Brazil, Mexico
Market Drivers	Rising pet ownership, Increased demand for mobile convenience, Technological advancements in pet health monitoring, Growth in pet insurance
Customization Option	Available upon request