Pet Care E-Commerce Market By Product Type (Pet Food (Dry Food, Wet Food, Treats and Snacks), Grooming Products, Toys and Accessories, Veterinary Products (Medications and Supplements), Others (Apparel, Bedding, etc.)); By Pet Type (Dogs, Cats, Birds, Fish, Others (Reptiles, Small Mammals)); By End-User (Individual Consumers, Veterinary Clinics, Pet Care Service Providers); By Geography (Segment revenue estimation, Forecast, 2024–2032).

The pet care e-commerce market was valued at approximately USD 36.2 billion in 2023 and is expected to reach USD 78.5 billion by 2030, with a CAGR of 11.5% between 2024 and 2030. The growth drivers include a busy, evolving internet that is expanding, ever-increasing pet ownership, and expanding e-commerce due to the ease of shopping.

 

The Pet Care E-Commerce Market depends on selling pet products online, including pet foods, toys, grooming products, pet medicine, accessories, etc. Thus, pet ownership rises, people treat their pets as family members, and consumers buy pet supplies online as they are convenient, diverse, and cheap. This market has grown significantly as the e-commerce platform provides personalized buying choices, shopping subscriptions, and home delivery options.

 

Market Drivers

Increasing Pet Ownership and Spending: In today's world, the percentage of people owning pets has increased, especially among young people who consider animals part of their families. This increases the consumption of pet care products, particularly organic pet food, vitamins, and pet care products, mostly bought online. As per the survey conducted by the American Pet Products Association (APPA), the pet care industry in America in 2023 was USD136.8 billion, out of which 30% was consumed through online portals like Amazon, Chewy Company, and Walmart.

 

Growing Popularity of Subscription Models: E-commerce platforms are increasingly applying a subscription model to deliver pet supplies such as food, treats, and medicine at set intervals. This creates convenience, cost savings, and a sure supply for pet owners' needs. Example: Autoship is Chewy’s subscription service platform, through which 73% of its revenues were sold in 2023 as consumers shifted towards convenience by automating their pet supplies’ delivery.

 

Rising Humanization of Pets: Consumers perceive pets as family members, which has led to market demands for better quality and tailored products. Most retailing sites offer gateway consumers and obtain Antigua and Barbuda products ranging from natural and organic food to customized pet accessories and wellness supplements. Example: In 2023, the leading pet food manufacturer Mars Petcare introduced an organic and exclusive pet food line via online platforms, generating 35 % of sales within half a year.

 

Market Opportunities

Expansion into Emerging Markets: Asia-Pacific, Latin America, and Africa are promising markets for growth as the number of pet owners increases, people’s revenues rise, and internet connections improve. Localized e-commerce platforms are serving these regions’ demands. Example: In 2023, it was identified that there was a 25% growth of online pet care product sales in Brazil, where companies such as Petlove continued to grow their operations to accommodate regional clients.

 

Growth of Pet Healthcare and Telemedicine: One of the emerging submarkets in pet care e-commerce is provided by veterinary consultations through online systems and telemedicine. The online accessibility feature enables pet owners to use the internet to seek medical advice, obtain prescription pet products, and organize pet health data. Example: Telehealth company Vetster noted a 50% increase in online visits in 2023 and offered its services as integrated solutions to pet care eCommerce such as PetMeds.

 

Rise in Eco-Friendly and Sustainable Products: Pet care products, including toys made from recycled materials, food packing materials that are recyclable and biodegradable, and quality organically produced foods for pets, are needed. E-commerce platforms can meet this need with an assortment of well-selected product lists. Example: In 2023, Earth Rated introduced biodegradable waste bags, only available on Chewy, with a 30% year-on-year sale.

 

Market Restraints

High Competition and Price Wars: Pet care e-commerce is highly saturated, with the general market consisting of large players such as Amazon, Chewy, and Walmart, alongside several new market players. Promotions such as price cuts and discounts can affect the organization’s profit margins. Example: A survey by eMarketer in 2023 on online pet product shoppers revealed that 55% preferred discount deals more than brand value, thus creating huge rivalry among players in the e-commerce segment.

 

Trust Issues with Online Platforms: Customers may hesitate to buy pet healthcare products, medicines, or quality feed and food products online due to doubts over fake products and the risks of substandard products. Example: The same year, in the year 2023, a survey showed that one out of every five pet owners did not purchase prescription medicines for their pets online because of fakes.

 

Market Segmentation

By Product Type

• Pet Food

  • Dry Food

  • Wet Food

  • Treats and Snacks

• Grooming Products

• Toys and Accessories

• Veterinary Products (Medications and Supplements)

• Others (Apparel, Bedding, etc.)

 

By Pet Type

• Dogs

• Cats

• Birds

• Fish

• Others (Reptiles, Small Mammals)

 

By End-User

• Individual Consumers

• Veterinary Clinics

• Pet Care Service Providers

 

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Segment Analysis of Pet Care E-Commerce Market

By Product Type:

Leading Segment: Pet Food

Pet food, particularly dry food, holds the largest market share in the pet care e-commerce market. The pet food segment, including dry food, wet food, and treats, dominates because it is a recurring purchase for pet owners. Dry food accounts for a significant portion of the pet food market due to its affordability, convenience & longer shelf life. Wet food & treats are also in high demand, with premium and organic pet food gaining popularity as pet owners increasingly prioritize the health and well-being of their pets. The market share of pet food in the pet care e-commerce market is estimated at around 45-50%. The segment's growth is supported by a growing trend toward premium pet food offerings & increasing pet ownership globally.

Fastest-Growing Segment: Veterinary Products (Medications and Supplements)

The veterinary products segment, which includes medications and supplements, is the fastest-growing segment in the pet care e-commerce market. This segment is growing at a compound annual growth rate (CAGR) of approximately 13-15%. The increasing focus on pet health, preventative care, and the rising awareness of pet wellness contribute to the growth of veterinary products. Supplements such as joint care, digestive health products & skin and coat care are gaining popularity as more pet owners seek to improve the overall health of their pets. The expansion of e-commerce platforms specializing in pet health products has also driven this segment’s rapid growth.

 

By Pet Type:

Leading Segment: Dogs

Dogs are the leading pet type in the pet care e-commerce market, with a market share of approximately 55-60%. This is largely driven by the popularity of dogs as pets globally. Pet care products tailored for dogs, such as food, grooming supplies, toys & accessories, account for the majority of e-commerce sales in the pet care industry. Additionally, the rise in dog adoption and the increasing trend of pet humanization (where pets are treated as family members) have spurred the demand for high-quality dog products.

Fastest-Growing Segment: Cats

Cats represent the fastest-growing pet type segment in the pet care e-commerce market, with a projected CAGR of around 12-14%. The growing preference for cats as pets, particularly in urban environments, and their relatively low maintenance compared to dogs, are key factors contributing to the segment’s growth. E-commerce platforms are increasingly offering a wide range of cat-related products, including premium food, toys, litter boxes & grooming supplies, which are driving the demand for pet care products in this segment.

 

By End-User:

Leading Segment: Individual Consumers

Individual consumers are the largest end-user segment in the pet care e-commerce market, accounting for approximately 70-75% of the market share. The increasing pet adoption rates, particularly among millennials and Gen Z, are contributing to the rise in individual consumers shopping for pet care products online. These consumers seek convenience & competitive pricing, which e-commerce platforms offer, making it easier for pet owners to purchase food, grooming products & other accessories for their pets. The growing trend of pet humanization has further fueled this segment’s growth.

Fastest-Growing Segment: Pet Care Service Providers

Pet care service providers, including pet groomers, pet boarding, and pet daycare centers, are the fastest-growing segment in the end-user category, with a CAGR of approximately 10-12%. As more people return to work or travel, the demand for pet care services has surged, driving the need for bulk purchases of pet care products by service providers. E-commerce platforms catering to bulk orders and specialized products for pet care services are contributing to the expansion of this segment.

 

By Region:

Leading Region: North America

North America holds the largest market share in the pet care e-commerce market, with the United States being the key driver. The region accounts for approximately 35-40% of the global market. The high pet adoption rates, a strong shift toward e-commerce & the increasing humanization of pets contribute to the region's dominance in the market. Pet food, grooming products, and veterinary supplies are the most popular categories in the region. Additionally, the presence of major e-commerce platforms like Amazon, Chewy, and Petco makes North America the leading region.

Fastest-Growing Region: Asia-Pacific

The APAC region is the fastest-growing market for pet care e-commerce, with a CAGR of approximately 18-20%. This growth is attributed to rising disposable incomes, increasing pet ownership, and the expansion of e-commerce infrastructure in countries such as China, India, & Japan. The region's increasing urbanization and the growing popularity of pets, especially among younger generations, are expected to continue driving the growth of this market. Furthermore, pet food and grooming products are the leading categories driving e-commerce sales in this region.

 

Key Players

• Chewy, Inc.

• Amazon.com, Inc.

• Walmart, Inc.

• PetSmart LLC

• Nestlé Purina PetCare

• Zooplus AG

• Petco Animal Supplies, Inc.

• JD.com, Inc.

• Alibaba Group Holding Limited

• BarkBox

 

Pet Care E-Commerce Market Report Coverage

Report Attribute	Details
Forecast Period	2023 – 2030
Market Size Value in 2023	USD 36.2 billion
Revenue Forecast in 2030	USD 78.5 billion
Overall Growth Rate	CAGR of 11.5%
Base Year for Estimation	2022
Historical Data	2017 – 2021
Unit	USD Billion, CAGR (2023 - 2030)
Segmentation	By Product Type, By Pet Type, By End-User, By Region
By Product Type	Pet Food (Dry Food, Wet Food, Treats and Snacks), Grooming Products, Toys and Accessories, Veterinary Products (Medications and Supplements), Others (Apparel, Bedding, etc.)
By Pet Type	Dogs, Cats, Birds, Fish, Others (Reptiles, Small Mammals)
By End-User	Individual Consumers, Veterinary Clinics, Pet Care Service Providers
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	US, Canada, Germany, UK, France, China, Japan, India, etc.
Key Market Drivers	Increasing pet ownership and spending, growing popularity of subscription models, and rising humanization of pets.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

 

Future Outlook

The market size of the Pet Care E-Commerce Market is set to grow apace over the next few years, given the upsurge in human-animal bonds, the development of technology, and the popularity of Subscription-Based Models.

 

Booster, by 2030, e-commerce platforms are expected to have embraced common artificial intelligence features such as Artificial Intelligence, Augmented Reality, and telehealth solutions, providing a one-stop solution for pet care. Sustainability, personalization, and convenience will define its further development to keep the growth and innovation in the global market of pet care e-commerce.