Pet Massage Comb Market By Product Type (Bristle Massage Combs, Rubber Massage Combs, Silicone Massage Combs, Multifunctional Massage Combs); By Pet Type (Dogs, Cats, Small Animals (Rabbits, Guinea Pigs)); By Distribution Channel (Online Retail, Specialty Pet Stores, Supermarkets and Hypermarkets); By End User (Residential, Commercial (Pet Salons, Veterinary Clinics)); By Geography, Segment revenue estimation, Forecast, 2024–2032.

The pet massage comb market was USD 1.1 billion in 2023 and is expected to reach USD 2.0 billion in the forecast period from 2024 to 2030 with a CAGR of 8.2 %. The growth is due to the increasing number of pet owners, consumers’ purchasing power, and growing concern over pet hygiene and well-being.

 

The pod pet massage comb market is one of the fast-growing niches within the pet care industry due to positioning pet care as a necessary element of the pet’s healthy life. These combs, intended to solve such issues of your pet as the shedding of hair, the stimulation of blood flow to the skin, and the USB port maintenance, are gradually becoming a necessity for every animal owner. Today’s consumers consider their pets as family, and this realization has led to higher and higher requests for quality pet care products such as massage combs.

 

Market Drivers

Increasing Pet Ownership Worldwide: The increased number of pet owners by households has created a high demand for pet care products such as massage combs. In 2023, 67.2% of households in the United States had a pet; the same trend was observed in Europe and the Asia-Pacific regions. Example: In 2023, one of Japan's major pet retailers saw grooming product sales rise by 20% due to first-time pet owners.

 

Growing Awareness About Pet Health and Hygiene: Pet massage combs are becoming more important accessories for pet health care as they help minimize shedding, stimulate blood circulation, and prevent skin problems. In 2022, a veterinarian from the U.K. recommended massage combs, and the demand for them grew by 30% among cat and dog owners looking for preventive care products.

 

Rising Spending on Pet Care: Since pets are treated as members of the family, people are spending big money on pet care, grooming, and health products. The global pet care market expanded at 9 percent in 2023, and grooming products were one key factor in this growth.

 

Innovative Product Designs and Features: Producers are developing new appealing shapes, better materials, and versatility characteristics to improve pet massage combs. Example: A US brand introduced a massage comb with silicone bristles in 2023, which has a self-cleaning feature, and the company observed a 15% growth rate of sales during the first quarter of the year.

 

Market Opportunities

Expansion in Emerging Markets: The increasing consumers’ dilemma toward pets, the ascending middle class, and increased pet ownership in some of the growing economies such as India, Brazil, and China are opportunities for the market. Example: In 2023, an Indian pet care startup released affordable massage combs and got a 25% market share in urban areas within a year.

 

Focus on Sustainability: The use of environmentally friendly and biodegradable pet products is increasing, providing a chance for manufacturers to introduce new products into the market. Example: A German firm launched massage combs made from recycled plastic and found the market among pet owners embracing environmentalism in 2023.

 

Market Restraints

High Competition from Generic Products: Another threat is intense market competition, which may pressure the company to respond to non-branded, low-cost offerings that may slow the development of a premium segment.

 

Limited Awareness in Underdeveloped Regions: Uncertainty about the utility of pet grooming and massage comb is comparatively low in developing markets, thereby restricting the scope of the sale.

 

Pet Allergies and Behavioral Issues: Some animals may refuse to undergo grooming treatments or have adverse reactions to the materials used in massage combs.

 

Market Segmentation

By Product Type:

• Bristle Massage Combs

• Rubber Massage Combs

• Silicone Massage Combs

• Multifunctional Massage Combs

 

By Pet Type:

• Dogs

• Cats

• Small Animals (Rabbits, Guinea Pigs)

 

By Distribution Channel:

• Online Retail

• Specialty Pet Stores

• Supermarkets and Hypermarkets

 

By End User:

• Residential

• Commercial (Pet Salons, Veterinary Clinics)

 

By Region:

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Segment Analysis

Leading Product Type: Silicone Massage Combs

The global silicone massage comb market accounted for 45% of the market in 2023 due to its features, such as ease of cleaning, durability, and flexible and gentle bristles appropriate for all types of pets. Example: In 2023, a Chinese manufacturer released a silicone comb series for everyday use, thanks to the desire for cost-effective and ergonomically designed combs.

 

Leading Pet Type: Dogs

The dog segment generated 60% of the revenue in 2023 due to the higher prevalence of dog ownership and fur grooming requirements. Example: An American pet care retailer revealed that sales of dog combs for massaging were 25 % higher in 2022 as pet owners wanted to eliminate shedding.

 

Leading Distribution Channel: Online Retail

In 2023, online retail made up 50% of revenue through e-commerce platforms due to easy access, wider stocks, and affordable prices. For example, in 2023, an e-commerce pet products store in Europe advertised its products and increased sales of massage combs by 30%.

 

Regional Analysis

North America dominates the market and is expected to account for 40% of the overall market in 2023 due to high pet density and growing consumer consciousness concerning grooming products. The U.S. accounts for 80% of North America’s pet massage comb sales, with rising demand for premium grooming tools. Example: In the context of promotional discounts, a pet store chain retailer in the Canadian market revealed that its sales of pet massage combs went up by 20% during the holiday season in the year 2023.

 

Europe is the second largest market, commanding 30% of the global market, driven by growing consumption of high-end and environmentally sustainable pet grooming products. Example: This pet care brand in the U.K. developed a biodegradable massage comb in 2022 to ensure it was environmentally friendly to its customers.

 

The Asia-Pacific region has the highest growth rate due to urbanization, a change in pet population, and an increase in discretionary income. Example: In 2023, a South Korean firm introduced a set of massage combs meant for cats into the market, and that firm got 50% of the market in its own country and other domestic markets.

 

Key Players

• FURminator

• Hertzko

• Paws & Pals

• PetSafe

• KONG Company

• Andis Company

• JW Pet Company

• Chris Christensen Systems

• SleekEZ

• GoPets

 

Future Outlook

The pet massage comb market is expected to grow tremendously in the upcoming time because of the increasing number of pet owners and awareness regarding pet and grooming products' health. Delivering growth from emerging Asia-Pacific and Latin America will be significant, underpinned by market factors including urban growth, increasing per capita income, and improvements in retail provision.

Those developing cheap, material-efficient, and appealing products are likely to benefit from the projected performance. Hence, pet massage combs will form the basis of standard grooming routines such that by 2030, companies will meet the needs of diverse consumers while enhancing pet health.