Rice Water Shampoo Market By Hair Type (Dry Hair, Oily Hair, Normal Hair, Damaged Hair); By Ingredient Type (Organic Rice Water Shampoos, Non-Organic Rice Water Shampoos); By Application (Hair Growth Enhancement, Damage Repair and Hydration, Scalp Health Maintenance); By Distribution Channel (Online Retail, Supermarkets and Hypermarkets, Specialty Stores, Pharmacies); By End User (Men, Women, Unisex); By Geography, Segment revenue estimation, Forecast, 2024–2032.

The rice water shampoo market was USD 1.2 billion in 2023 and is expected to reach USD 2.5 billion by 2030, at a CAGR of 9.4% during the forecast period. The market's focal growth reasons are the rise in consumption of natural hair care products, the influence of traditional beauty solutions, and the emergent environmentally friendly and sustainable hair care products.

 

Rice water shampoo is a type of hair wash made from water in which rice has been washed or rinsed. It is famously used for its rich nourishing effect on hair. Making rice water shampoos can be nutritious, as this product is packed with vitamins, amino acids, and antioxidants and has received much attention across the world. These shampoos are often associated with stimulating hair growth, repairing split ends, and enhancing hair quality, making them popular among customers who prefer organic and sulfate-free hair products.

 

Market Drivers

Rising Demand for Natural and Organic Hair Care Products: Modern consumers migrate toward natural and organic products and turn their backs on synthetic products like sulfate and paraben-laden shampoos. Rice water shampoo is a natural product and has many beneficial qualities; therefore, Rice water shampoo is perfect for this trend. In the same poll conducted among consumers in 2023, 65 % of global consumers prefer hair care products from natural ingredients. Example: In 2023, after launching an ad campaign explaining its all-natural ingredients, testifying to rice water shampoos’ benefits saw their sales grow by 25% on average for one specific U.S. brand.

 

Influence of Traditional Beauty Practices: Rice water has been used for hair treatment for centuries, especially in Japanese and Chinese communities. Its reappearance in global markets has prompted interest in and consumption of products originating from ancient beauty regimes. Example: Recently, in 2022, many women from Huangluo Yao village in China have long and healthy hair due to rice water treatment and using rice water in their shampoo.

 

Expansion of E-Commerce and Direct-to-Consumer Brands: There is a trend on the e-commerce sites of rice water shampoos, and the emergence of D2C brands has increased more opportunities for applying atypical formulations for hair. Example: In 2023, the newly established player in the Indian market, an e-commerce firm, generated 30% of its volume sales through the e-tail route, which it supported through engagements with social media influencers.

 

Market Opportunities

Customization and Personalization in Hair Care: Brands that manufacture rice water shampoos based on customer hair needs and problems, such as dry scalp or oily hair, have a high potential. For example, a startup company based in the U.S. started a rice water shampoo line that lets customers choose the ingredients they want mixed into the shampoo for their hair type.

 

Growth in Emerging Markets: As consumers gain higher disposable income and become more aware of the requirements of premium hair care, Asia-Pacific, Latin America, and African countries have remained uncharted territory for rice water shampoo brands. Example: A Brazilian firm added rice water shampoo to its superior category in 2023 aimed at urban consumers and witnessed a 15% boost in regional sales.

 

Focus on Sustainable and Eco-Friendly Packaging: Biodegradable or Refillable containers in rice water shampoos are important due to the consumer trend toward natural-friendly products. Example: Rice water shampoo made from organic rice was introduced in 2023 by a German brand packed in recyclable bottles, and its purchasers among the eco-conscious audience grew by 18%.

 

Market Restraints

High Production Costs: Due to increased production, innovative rice water shampoos, especially those with organic content, may be expensive and are restricted to feasibility areas that are sensitive to price factors.

 

Short Shelf Life of Natural Formulations: A rice water-based product with very low-quantity preservatives, stored for a relatively short duration of time and is difficult to distribute at a large scale.

 

Competition from Established Hair Care Products: The market is saturated with other genuine natural and synthetic hair care products, hence the importance of brand differentiation.

 

Market Segmentation

By Hair Type:

• Dry Hair

• Oily Hair

• Normal Hair

• Damaged Hair

 

By Ingredient Type:

• Organic Rice Water Shampoos

• Non-Organic Rice Water Shampoos

 

By Application:

• Hair Growth Enhancement

• Damage Repair and Hydration

• Scalp Health Maintenance

 

By Distribution Channel:

• Online Retail

• Supermarkets and Hypermarkets

• Specialty Stores

• Pharmacies

 

By End User:

• Men

• Women

• Unisex

 

By Region:

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Segment Analysis of Rice Water Shampoo Market

By Hair Type:

Leading Segment: Dry Hair

The dry hair segment is the leading market segment for rice water shampoos. Rice water has been known to nourish & hydrate dry, brittle hair, making it an ideal ingredient for this hair type. The demand for rice water shampoos targeting dry hair is growing as consumers look for natural & effective solutions for maintaining moisture and preventing hair breakage. This segment is particularly prominent in regions with dry climates and among consumers with curly or coarse hair textures, where moisture retention is a significant concern.

Fastest-Growing Segment: Damaged Hair

The fastest-growing segment in the rice water shampoo market is for damaged hair. As more individuals experience hair damage due to styling, environmental exposure, or chemical treatments, there is an increasing demand for shampoos that provide restoration & protection. Rice water, rich in amino acids and antioxidants, is known for its ability to repair and strengthen damaged hair. The rising trend of restoring & revitalizing hair, particularly in post-treatment hair care, is driving this segment's rapid growth.

 

By Ingredient Type:

Leading Segment: Organic Rice Water Shampoos

Organic rice water shampoos are the leading ingredient type in the market. With growing consumer awareness about the benefits of natural ingredients, organic rice water has become a preferred choice for those seeking chemical-free hair care solutions. Organic rice water shampoos are highly favored in the beauty industry due to their perceived safety & effectiveness, particularly in promoting hair strength, shine & growth. This segment is seeing strong market dominance, especially among environmentally conscious consumers.

Fastest-Growing Segment: Non-Organic Rice Water Shampoos

Organic rice water shampoos are still the most popular, but non-organic ones are quickly gaining traction. Non-organic shampoos are cheaper, making them accessible to more people. Manufacturers are developing cost-effective non-organic formulas with rice water & other beneficial ingredients to attract price-conscious consumers without compromising on quality. As more people are open to using non-organic beauty products, this segment continues to grow.

 

By Application:

Leading Segment: Damage Repair & Hydration

Damage repair and hydration are the leading applications of rice water shampoo. Rice water is known for its ability to restore moisture, nourish the scalp & strengthen hair strands, making it a go-to solution for people looking to reverse damage caused by heat styling, pollution, or chemical treatments. The demand for moisturizing & restorative products continues to rise as consumers prioritize healthy, strong hair.

Fastest-Growing Segment: Hair Growth Enhancement

The fastest-growing application for rice water shampoos is hair growth enhancement. Rice water has gained popularity due to its high content of inositol, a carbohydrate that promotes hair growth by improving hair structure & preventing damage. As individuals increasingly seek solutions to combat hair thinning and promote hair growth, this application is expected to continue expanding rapidly, driven by the growing trend of natural, holistic hair care.

 

By Distribution Channel:

Leading Segment: Supermarkets & Hypermarkets

Supermarkets & hypermarkets are the top places where people buy rice water shampoos. These stores are easy to access and are popular with those who like shopping in person. They also make it convenient by having rice water shampoos next to other hair care products, which helps more people notice them. This type of store is especially popular in developed countries where traditional shopping is still very common.

Fastest-Growing Segment: Online Retail

Online retail is the fastest-growing distribution channel for rice water shampoos. The rise of e-commerce platforms like Amazon, Sephora & specialized beauty websites has contributed to this growth. Consumers increasingly prefer the convenience of purchasing products online, along with the ability to easily compare prices & read reviews. Online shopping also offers access to a wider variety of brands & formulations, driving the demand for rice water shampoos through this channel.

 

By End User:

Leading Segment: Women

Women are the largest consumer group for rice water shampoos. The beauty and personal care industry has traditionally targeted women, and the demand for natural, restorative hair care solutions is particularly strong among this demographic. Women’s hair care routines often include shampoos for hydration, damage repair, and shine, making rice water shampoos a popular choice. Additionally, women are more likely to invest in products designed to enhance hair health & appearance, further contributing to the dominance of this segment.

Fastest-Growing Segment: Men

The fastest-growing end-user segment is men, as there is an increasing awareness of the benefits of rice water shampoos for male hair care. Men are becoming more involved in hair care & grooming, seeking products that can address hair thinning, scalp health & shine. Rice water’s reputation for strengthening & revitalizing hair has made it an attractive option for men looking for solutions for healthy hair, which is driving the growth of this segment.

 

By Region:

Leading Region: Asia-Pacific

Asia-Pacific is the leading region for the rice water shampoo market. Rice water has been used for centuries in Asia, particularly in countries like Japan, China, and India, for its benefits in promoting healthy hair. The market is driven by a long-standing tradition of rice water use and its continued popularity in the beauty industry. With rising incomes and an increasing awareness of natural beauty products, Asia-Pacific remains the dominant region for rice water shampoo sales.

Fastest-Growing Region: North America

North America is the fastest-growing region for rice water shampoos. As consumers in the U.S. and Canada become more health-conscious & environmentally aware, the demand for natural hair care products is increasing. The rising popularity of organic & cruelty-free beauty products has made rice water shampoos a popular choice among North American consumers. This region is expected to see significant growth as more brands introduce rice water-based products to cater to the growing demand for holistic hair care solutions.

 

Key Players

• WOW Skin Science

• Mamaearth

• The Body Shop

• Briogeo Hair Care

• OGX (Vogue International)

• Avalon Organics

• Innisfree

• Nature’s Gate

• Klorane

• L’Occitane

 

Rice Water Shampoo Market Report Coverage

Report Attribute	Details
Forecast Period	2023 – 2030
Market Size Value in 2023	USD 1.2 billion
Revenue Forecast in 2030	USD 2.5 billion
Overall Growth Rate	CAGR of 9.4%
Base Year for Estimation	2022
Historical Data	2017 – 2021
Unit	USD Billion, CAGR (2023 - 2030)
Segmentation	By Hair Type, By Ingredient Type, By Application, By Distribution Channel, By End User, By Region
By Hair Type	Dry Hair, Oily Hair, Normal Hair, Damaged Hair
By Ingredient Type	Organic Rice Water Shampoos, Non-Organic Rice Water Shampoos
By Application	Hair Growth Enhancement, Damage Repair and Hydration, Scalp Health Maintenance
By Distribution Channel	Online Retail, Supermarkets and Hypermarkets, Specialty Stores, Pharmacies
By End User	Men, Women, Unisex
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	US, Canada, Germany, UK, France, China, Japan, India, etc.
Key Market Drivers	Rising demand for natural and organic hair care products, influence of traditional beauty practices, and expansion of e-commerce and direct-to-consumer brands.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

 

Future Outlook

The global rice water shampoo market offers outsized growth prospects due to increased consumer interest in natural hair care products, cultural relevance, and technological innovation. Currently, the Asia-Pacific and Latin America markets will emerge as important for H1N1, accompanied by an enhancement of per capita income and publicity efforts.

 

Manufacturers of sustainable packaging, value-added packaging, and innovative packaging additives are expected to improve their positions. By 2030, rice water shampoos will have further been enhanced and remain an important center of natural hair care products as they meet a variety of consumers’ demands while conforming to sustainability.