Smart Pillows Market By Product Type (Multifunctional Pillows, Anti-Snoring Pillows, Other Product Types); By Technology (Conventional Technology, Smart Technology, Hybrid Technology); By End User (Individual Consumers, Small and Medium Enterprises (SMEs), Large Enterprises, Government and Public Sector); By Application (Residential Use, Commercial Use, Industrial Use, Institutional Use); By Geography, Segment revenue estimation, Forecast, 2024–2032.

The smart pillows market was worth USD 2.5 billion in 2023 and will be worth USD 16.18 billion by 2030, growing at a CAGR of 26.3% during the forecast period.

 

Smart pillows are steadily growing in popularity due to the improvement in sleep technology and the growing consumer consciousness of the importance of sleep. For example, the global smart pillow market was valued at nearly 74 million U.S. dollars in the year 2020 and is expected to reach approximately 1.08 billion U.S. dollars by 2026.  Further, market pioneers such as Amazon are venturing into the market with innovations such as smart pillows with features on sleep patterns and sleep apnea.  These innovations mirror the trend of adding technology to bed products to help improve sleep and solve sleep-related problems.

 

Market Dynamics

One of the main reasons behind the smart pillow industry's growth is the rising rates of sleep disorders and the overall shift towards a healthier lifestyle among individuals. About 50% of adults experience sleep disturbances as stated by WHO, thus creating considerable interest in techniques for improving sleep. Such concerns are well handled by smart pillows with useful features like sleep tracking; snoring that is detected; and real-time comfort level adjustments. For example, the Motion Pillow exhibited at CES 2024 has AI capabilities that respond to the sound of the user snoring to reposition the user’s head to optimize breathing. Furthermore, new players such as Amazon are already coming up with innovative products through patents that they are developing smart pillows with capabilities of monitoring sleep patterns and detecting sleep apnea. These innovations are some of the many showing a shift in using technology in bedding products to counter problems affecting sleep. This trend highlights the need for newer sleep solutions, which creates a growth trajectory for the smart pillow market.

 

One major untapped area in the smart pillow market is the ability to incorporate IoT wherein the smart pillow connects to other smart home gadgets. Based on Statista, globally connected IoT devices totaled 13.3 billion in 2020 and are expected to increase to 30.9 billion in 2025. This growth offers a huge market for smart pillows that can integrate with home systems like changing the lighting or temperature of the room depending on the sleeping pattern of the person. For instance, Philips has created wake-up and sleep solutions that automatically connect with their Hue light setup. Further, there is a smart pillow that works together with other smart home products to provide the best sleep conditions. They illustrate how smart pillows can become incorporated into smart environments to positively improve the user experience and fuel the market.

 

Market Segmentation

By Product Type

• Multifunctional Pillows

• Anti-Snoring Pillows

• Other Product Types

 

By Technology

• Conventional Technology

• Smart Technology

• Hybrid Technology

 

By End User

• Individual Consumers

• Small and Medium Enterprises (SMEs)

• Large Enterprises

• Government and Public Sector

 

By Application

• Residential Use

• Commercial Use

• Industrial Use

• Institutional Use

 

By Region

North America

• US

• Mexico

• Canada

• Rest of North America

 

Europe

• Switzerland

• Russia

• France

• Germany

• U.K

• Finland

• Turkey

• Netherlands

• Belgium

• Spain

• Italy

• Rest of Europe

 

Asia Pacific

• India

• China

• South Korea

• Japan

• Singapore

• Thailand

• Indonesia

• Malaysia

• Philippines

• Australia

• Rest of Asia-Pacific

 

LAMEA

• Brazil

• Argentina

• Uruguay

• Saudi Arabia

• Rest of LAMEA

 

On the basis of product type, Anti snoring pillows led the smart pillow market. These pillows work to identify snoring and prevent it by aligning the head of the user to ensure adequate airflow. For instance, the Motion Pillow uses sensors to detect snoring and applies air pressure to shift the head of the sleeper to prevent snoring incidences. New developments include the establishment of artificial intelligence in these pillows to improve results and offer more customization to improve their position in the smart pillow market.

 

On the basis of application, the residential use segment led the market significantly with the largest revenue share. This dominance is due to the growing customer consciousness of sleep quality and the application of smart home systems.

 

North America leads the smart pillow market, driven by a tech-savvy population and high consumer awareness of sleep health. The region's market share continues to grow, primarily due to several factors. North America has a tech-savvy population that readily embraces smart home technologies. Awareness of smart pillows and their potential benefits is high in this region. Furthermore, the presence of key market players and technology companies in North America drives continuous innovation. This ongoing development not only keeps the market dynamic but also encourages competition, promoting the use of smart pillows.

 

Key Players

• REM-Fit

• Motion Pillow

• Advanced Sleep Technologies

• Smart Nora

• IX21 Smartpillow

• iSense Sleep

• Moona

• MAETEL

• Gio Clavis

• SleepSmart Pillow

 

Recent Development

• In October 2024, Global retailer Amazon submitted a patent application for a smart pillow designed to cure obstructive sleep apnea, a sleep disease that is thought to impact 936 million people globally. By shifting the sleeper's head position to clear obstructed airways while they sleep, Amazon claims that their automatic sleep assistant would lessen snoring, one of the primary signs of sleep apnea.

 

• In December 2023, To help people sleep better and lower their health risks, the DeRUCCI Group, a well-known public company and sleep technology brand, announced today that it will be introducing a new line of sleep health technologies at CES 2024. These technologies include intelligent voice control panels, curtain tracks, anti-snore pillows, award-winning smart mattresses, and other smart IoT sleep solutions.