Video Magnifiers Market By Type (Desktop Video Magnifiers, Portable Video Magnifiers, Wearable Video Magnifiers); By Technology (Optical Magnifiers, Digital Magnifiers, AI-Enabled Magnifiers); By Application (Reading and Writing, Education and Learning, Healthcare and Diagnostics, Others (e.g., retail, hobbies)); By End-User (Individuals, Educational Institutions, Healthcare Facilities); By Geography (Segment revenue estimation, Forecast, 2024–2032).

The video magnifiers market size was approximately USD 530 million in 2023 and is expected to reach USD 870 million by 2030, at a CAGR of 7.3% during the forecast period of 2024-2030. The market’s growth factors include the growth in clients with visual impairment, the development of new products, and the expanding geriatric population.

 

The Video Magnifiers Market deals with gadgets that may help people with low vision read displayed text, images, and other objects easily. Video magnifiers involve a camera and a display screen to display enlarged video images that can be further enlarged on the screen with adjustable brightness, contrast, and color. These devices are essential to persons with low vision caused by diseases like macular degeneration, diabetic retinopathy, or cataracts.

 

Market Drivers

Rising Prevalence of Vision Impairment: In general, blindness remains one of the major health challenges worldwide and is even more widespread in patients of advanced age. In 2022, the World Health Organization WHO estimated that 2.2 billion people had a near or distance vision abnormality. The market for video magnifiers has increased as clients see a video magnifier as an efficient tool for reading, writing, and various activities in daily life. Example: A survey conducted in the United States in 2023 showed that more than 12 million adults forty years of age and above are affected by vision impairment and frequently rely on video magnifiers.

 

Advancements in Assistive Technologies: Improvements in the structure of the video magnifier, including portable versions, touch-screen controls, and integration with smartphones and PCs, have made the product more convenient to use. Example: HumanWare in 2023 released Connect 12, a portable video magnifier with a 12-inch multi-touch touchscreen, built-in wireless internet connection, and Text-to-Speech (TTS) technology, which received much attention from visually impaired students.

 

Growing Aging Population: The elderly are commonly affected by eye-related issues like macular degeneration and glaucoma. Due to a rising world population of elderly people, there is a growing need for video magnifiers. Example: Currently, 29% of the population in Japan is aged 65 years and above. Thus, there will be a 40% increase in video magnifier sales in 2023 due to government incentives for assistive technologies.

 

Market Opportunities

Rising Adoption in Educational Institutions: The need for video magnifiers is rising since they help visually impaired students. These devices also help the learning process because they make printed text, illustrations, and content on the display less demanding to read. Example: In 2023, the United Kingdom government developed a scheme to distribute Video Magnifiers in Special Educational Needs Schools catering to 15000 students with vision impairment.

 

The emergence of Smart and Connected Devices: The combination of two technologies, namely IoT and AI in video magnifiers, presents possibilities for the development of new inventions. Smart devices with voice recognition, cloud connectivity, and real-time translation make the devices more effective and convenient. Example: In October, Enhanced Vision unveiled the VisionBuddy – an AI-powered wearable video magnifier for improved television viewership, reading, and digital device navigation.

 

Market Restraints

High Cost of Devices: Some video magnifiers are relatively costly, which can limit their use among low-income earners in society or in developing nations. Other features, such as high-definition cameras and artificial intelligence interfaces, worsen matters, adding to the costs. Example: Portable high-end video magnifiers typically cost between USD 1,000 and USD 5,000, thus out of reach for patients without insurance or subsidies.

 

Limited Awareness in Developing Regions: However, the use of Video magnifiers has not been embraced in the developing world due to low awareness and restricted access. For example, only 10% of the related population with visual impairment in the Sub-Saharan Africa region uses such devices, which proves the need for increasing outreach and educating on the availability of such devices.

 

Market Segmentation

By Type

• Desktop Video Magnifiers

• Portable Video Magnifiers

• Wearable Video Magnifiers

 

By Technology

• Optical Magnifiers

• Digital Magnifiers

• AI-Enabled Magnifiers

 

By Application

• Reading and Writing

• Education and Learning

• Healthcare and Diagnostics

• Others (e.g., retail, hobbies)

 

By End-User

• Individuals

• Educational Institutions

• Healthcare Facilities

 

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Segment Analysis

Leading Type: Portable Video Magnifiers

In 2023, portable video magnifiers received 55% of the overall market revenues due to their better utility features, small size, and increasing preference among the working population. Example: As for 2023, Eschenbach Optik’s SmartLux Digital, a lightweight, portable magnifier, positioned on a top-seller list; sales of this device in North America rose by 25%.

 

Leading Technology: Digital Magnifiers

Digital magnifiers are expected to hold the majority of the market share in 2023, capturing 60% due to features such as variable magnification, multiple display modes, and connectivity choices. Example: Optelec’s ClearView C desktop video magnifier, released in 2023, has full HD touch-screen control and is the most recommended.

 

Leading Application: Reading and Writing

The reading and writing segment had the largest share, with 50 % of market revenue in 2023, since video magnifiers are mainly used by the visually impaired for reading and writing. Example: A Canadian study in 2023 revealed that 80% of low-vision users had bought video magnifiers to help with reading books, newspapers, and mail.

 

Regional Analysis

North America dominated the world market, with a 40% stake in 2023, owing to widespread knowledge, well-equipped healthcare systems, and favorable policies for assistive tools. Example: According to records, in 2023, the sales rate of enhanced vision in the United States increased by 30% due to high demand from veterans and elders.

 

Asia-Pacific region is expected to show the highest growth rate of 9.2% in the forecasted period of 2024-2030, mainly because of growing awareness and government support in Japan, China, and India. Example: The market for assistive technology in Japan grew by 15% in 2023, led by video magnifiers, due to the increasing number of elderly people.

 

Key Players

• Enhanced Vision

• Optelec (a Vispero brand)

• Eschenbach Optik

• HumanWare

• Freedom Scientific

• Ash Technologies

• Zoomax Technology

• Rehan Electronics Ltd.

• Clarity Solutions

• Telesensory System

 

Future Outlook

The global Video Magnifiers market has a bright future as various technological enhancements arrive, the government weights, and the public awareness of the visual impairment enhancement.

 

In the future, the devices will be cheaper as the growing number of vendors get involved in manufacturing and selling video magnifiers, and thus, organizations in the developing world will be able to purchase them. The overall market will expand steadily over the next few years, with important activations aiming to expand their range of products and partnering to cater to new requirements of the visually impaired population globally.