Video Poker Machines Market By Type of Machine (Standalone Video Poker Machines, Networked Video Poker Machines, Multi-Game Machines); By Technology (Traditional Machines, Advanced Machines [Touchscreen, AI-Powered, AR/VR Features]); By End User (Casinos, Bars and Restaurants, Online Gaming Platforms); By Geography, Segment revenue estimation, Forecast, 2024–2032.

The video poker machines market was valued at USD 4.5 billion in 2023 and is projected to reach approximately USD 7.2 billion by 2030, growing at a CAGR of 7.1% for the forecast period of 2024-2030. This is due to the growth of the overall gaming business, continued liberalization of gaming across the globe, and advancements in gaming platforms.

 

Video poker is a type of online casino game similar to the slot machines game but has some features of the poker game. These machines allow players to bet on poker hands, live entertainment, and cash prizes. Video poker equipment is available in most casinos, bars, and on the Internet, and the most popular games include Jacks or Better, Deuces Wild, and Bonus Poker. They have become popular due to features such as above-average payout ratios compared to the normal slot cream colors; they are easy to play and have exciting graphics.

 

Market Drivers

Growing Popularity of Casino Gaming: Global casino gaming is fast growing and is rapidly being adopted in North America, Europe, and the Asia-Pacific region, and this need for video poker machines. Video poker is an attractive game to many people because these machines contain both an element of skill and an element of luck. In 2023, the global casino market was estimated at USD 262 billion, with video poker machines being a key source of gaming revenue. Example: In 2023, the top casino operator in LAS VEGAS said it had recorded a 15% growth in its video poker machine revenue because of new game types or bonus offers.

 

Legalization of Gambling in Emerging Markets: The process of liberalizing gambling in relatively new markets such as India, Brazil, and some African nations opens new horizons for video poker machine producers. For example, Brazil legalized gambling in 2022, which paved the way for new casinos and the introduction of new advanced video poker machines.

 

Technological Advancements in Gaming Systems: Technological developments, including touch screens, 3D graphics, or artificial intelligence for gaming algorithms, have improved the interface, making the games exciting to play, thus improving the customers’ interest and request for video poker machines. Example: In 2023, a Japanese gaming technology company launched a video poker machine with an AR feature to which some tech-savvy players were inclined.

 

Rising Popularity of Online and Mobile Gaming: The involvement of video poker games in online play and apps has greatly increased the market. These allow the players to play poker games from the comfort of their homes or even when moving. The global online gambling market will be worth USD 81 billion in 2023, with the video poker games segment rising significantly. Example: An online gaming firm in Europe noted that its video poker revenue spurred by 25% in 2023 thanks to optimized mobile design and promotions.

 

Market Opportunities

Integration of Blockchain and Cryptocurrency: Integrating blockchain technology and cryptocurrency in gaming transactions increases transparency and security, encouraging technology-savvy players to play video poker machines. For example, in 2023, an American gaming firm added cryptocurrency as an accepted mode of payment, upping the attractiveness of self-service video poker machines among the youth.

 

Expansion in Asia-Pacific and Latin America: Dramatic increase in the iterations across the world, especially in Asia-Pacific countries such as India, China, and Brazil, owing to factors such as increasing urbanization, increase in per capita income, and legalization of gambling are adding bright prospects to the market for video poker machines. Example: Late in 2022, one of the large casino operators in Macau placed new higher technology video poker machines that would attract local and international visitors.

 

Adoption of AI and Machine Learning in Game Design: AI combined with machine learning can be used in games to personalize the game’s difficulty and make players less likely to abandon it. Example: As you go down the lane, in 2023, an Australian gaming technology firm released AI video poker machines that could uncover players’ behavior to provide personalization in gaming.

 

Market Restraints

Strict Gambling Regulations: The market is hindered by the lack of advertising and operational freedom in different areas due to strict rules and laws concerning gambling activities.

 

High Initial Costs: Some of the locks pertaining to purchasing and maintaining superior video poker machines could lock out small operators due to their high costs.

 

Market Segmentation

By Type of Machine:

• Standalone Video Poker Machines

• Networked Video Poker Machines

• Multi-Game Machines

 

By Technology:

• Traditional Machines

• Advanced Machines (Touchscreen, AI-Powered, AR/VR Features)

 

By End User:

• Casinos

• Bars and Restaurants

• Online Gaming Platforms

 

By Region:

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Segment Analysis

 

Leading Type Segment: Standalone machines

Standalone machines had the largest share, with a market revenue of 50% in 2023, because they are still in great demand in physical casinos and gaming sites. Example: A casino in Canada achieved what others were not able to. It placed over 200 standalone video poker machines in 2022, and the gaming revenue rose by 10%.

 

Leading Technology Segment: Advanced Machines

Smart machines with touch screens, AI, and AR technologies are the fastest-growing technology, contributing 35% of the market revenue in 2023 due to better consumer interfacing. Example: Advanced video poker systems were installed in a Las Vegas casino to replace the much older machines, and within the year 2023, there was a drastic change in the level of interest shown by the players.

 

Regional Analysis

North America dominates the market, accounting for 40 % of the overall revenue in 2023, attributed to strong casino business, higher disposable incomes, and investor-friendly regulatory policies in most countries. The United States alone captured 80% of the North American market, proving how big a player the country was in the world gaming industry. A Las Vegas strip casino chain in 2023 has ordered a fresh set of video poker machines with a feature of AI-based game personalization.

 

The European regional market accounts for 30% of revenue, and key countries include Great Britain, Germany, and France. The region’s online gaming industry constantly expands, promoting market growth. For example, a UK Internet gaming operator introduced an e-video poker site in the first quarter of 2022, and within a few months, the site was registering thousands of wannabe card shufflers.

 

Asia-Pacific remains the most promising development area, setting annual growth and development records due to the opening of new entertainment complexes in Macau, Singapore, and the Philippines. Other factors that fuel market growth are growing disposable per capita income and rising tourism.

 

Key Players

• IGT (International Game Technology)

• Aristocrat Leisure Limited

• Scientific Games Corporation

• Novomatic AG

• Everi Holdings Inc.

• Konami Gaming, Inc.

• Ainsworth Game Technology

• Gaming Arts, LLC

• AGS LLC

• Interblock

 

Future Outlook

The global video poker machines market is expected to mature and continue growing. It has all the necessary ingredients, such as technological improvements, gaming sector growth, and gambling liberalization trends in many countries. Growth in Asia-Pacific and Latin American emerging markets will be pivotal, backed by an increase in tourism and the acknowledged regulatory shift.

 

Players in the sector targeting gaming consoles, blockchain use, and individualized, interactive features anticipate a competitiveness boost. In 2030, video poker machines will remain one of the biggest markets and a reason for developing better gaming experiences for players worldwide.