Acoustic Vehicle Alerting System Market By Vehicle Type (Passenger Electric Vehicles; Commercial Electric Vehicles; Electric Two-Wheelers); By Propulsion Type (Battery Electric Vehicles (BEVs); Hybrid Electric Vehicles (HEVs); Plug-in Hybrid Electric Vehicles (PHEVs)); By Sound Type (Synthetic Engine Sounds; Customizable Sounds; Pre-Defined OEM Sounds); By Component (Speakers; Electronic Control Unit (ECU); Sensors); By Sales Channel (OEMs; Aftermarket); By Geography, Segment Revenue Estimation, Forecast, 2024–2032.

Acoustic Vehicle Alerting System Market Size & Overview

The Acoustic Vehicle Alerting System (AVAS) market was valued at $1.3 billion in 2024 and is projected to reach $3.5 billion by 2030, growing at a CAGR of 17.4% during the forecast period. The market is being driven by stringent global regulations mandating AVAS implementation in electric and hybrid vehicles, rising adoption of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs), and growing awareness about pedestrian safety concerns associated with silent EV operation.

 

With EV sales expected to exceed 50 million units annually by 2030, the demand for advanced AVAS solutions is rising as governments enforce minimum noise level regulations to enhance road safety. The European Union (EU) & the U.S. National Highway Traffic Safety Administration (NHTSA) mandate that all newly manufactured EVs must be equipped with AVAS, ensuring that vehicles produce artificial sound at low speeds (below 20 km/h or 12 mph) to alert pedestrians and cyclists.

 

Leading automotive manufacturers and AVAS providers are focusing on customizable sound profiles, AI-based sound synthesis, and integration with vehicle infotainment systems to enhance driver and pedestrian interaction. Companies such as Harman International, Brigade Electronics, and Continental AG are developing next-generation AVAS solutions that balance audible warning effectiveness with environmental noise reduction strategies.

The market is also witnessing increasing collaborations between automakers and audio technology firms to create brand-specific EV sounds that comply with safety regulations while enhancing vehicle identity. Additionally, advancements in directional sound technology, active noise control & real-time environment sensing are expected to shape the future of AVAS, making electric mobility safer and more intuitive for all road users.

 

Acoustic Vehicle Alerting System Market Dynamics:

Market Drivers:

Government Regulations Mandating AVAS in Electric Vehicles

Governments worldwide have introduced stringent regulations to ensure pedestrian safety by making Acoustic Vehicle Alerting Systems (AVAS) mandatory in electric & hybrid vehicles. Most regulations require the vehicle to emit a continuous sound up to 20 km/h, with a volume & pitch that vary proportionally to its speed. In the United States, FMVSS No. 141 has mandated the use of AVAS in hybrid & electric vehicles since September 1, 2020.The European Union has implemented UNECE Regulation No.138, requiring all electric & hybrid vehicles to be fitted with an Acoustic Vehicle Alerting System. Effective from 1 July 2021, if the external noise of a vehicle does not reach the prescribed overall levels with a margin of +3 dB, it must use AVAS in accordance with UNECE Regulation No. 138.01. China has implemented its own set of regulations, referred to as GB/T 37153, which govern the use of AVAS in electric & hybrid vehicles. These regulatory requirements are driving significant adoption of AVAS technology, boosting market growth.

Rising Adoption of Electric Vehicles (EVs) Globally

Electric vehicles are becoming a major force in the global automotive market. The International Energy Agency (IEA) reported that global electric car sales surged to nearly 14 million, marking a 35% increase from 2022. This growth boosted the global electric vehicle fleet to 40 million in 2023. In China, the number of new electric car registrations reached 8.1 million in 2023. A significant factor driving the adoption of electric vehicles (EVs) has been the declining cost of batteries. In 2023, the average price of lithium-ion battery packs fell to $139 per kilowatt-hour (kWh). The surge in electric vehicle sales is being bolstered by a swift expansion of charging infrastructure. According to the European Alternative Fuels Observatory (EAFO), Europe counted over 630,000 publicly available EV chargers in 2023. Throughout the year, nearly 200,000 new charge points were added. By the close of 2023, the global network of public charging stations had grown by 40%, totaling nearly 4 million chargers. Falling battery costs, expanding infrastructure & supportive policies are all contributing to this shift. 

 

Market Opportunities:

Integration of Advanced Sound Customization & AI-driven AVAS

Automakers are increasingly investing in AI-based customizable AVAS solutions to enhance the user experience while complying with regulations. Companies like Harman, Continental AG & Aptiv are developing AI-powered AVAS that can generate dynamic sound profiles based on driving behavior, environment, and vehicle speed. For example, Mercedes-Benz and BMW are exploring partnerships with sound engineers to create branded, futuristic vehicle sounds that not only ensure safety but also enhance brand identity. This presents an opportunity for automakers and AVAS providers to offer premium and customizable acoustic solutions.

Growing Demand for AVAS in Two-Wheelers and Commercial EVs

The AVAS market is expanding beyond passenger EVs to include electric motorcycles, scooters, and commercial electric fleets. In Europe, electric scooter sales soared by more than 40% in 2023, with Germany, France, & the UK at the forefront. Meanwhile, in the rapidly urbanizing Asia-Pacific region, countries such as China & India are experiencing a significant rise in scooter adoption, fueled by both affordability & environmental considerations. With the surge in e-scooter adoption in urban areas global electric two-wheeler sales expected to reach 55 million units by 2030 AVAS is being explored as a safety feature to prevent pedestrian collisions. Additionally, logistics companies like Amazon & DHL are deploying electric delivery trucks & vans, increasing the demand for AVAS in commercial fleets to ensure compliance with safety regulations in Europe, North America & Asia-Pacific.

 

Market Restraints:

High Cost of Integration & Implementation in EVs

The integration of AVAS into electric vehicles adds additional costs ranging from $50 to $300 per vehicle, depending on the system's complexity and sound customization features. For budget-friendly EV manufacturers, especially in emerging markets, cost-sensitive consumers may resist price hikes due to mandatory AVAS. Additionally, small-scale automakers & startups may face challenges in developing compliant AVAS without significant R&D investment.

Consumer Concerns Over Noise Pollution & Sound Authenticity

While AVAS enhances pedestrian safety, concerns over artificial noise pollution in urban environments persist. Pedestrians & city planners worry that an increased number of AVAS-equipped EVs could contribute to unnecessary noise clutter, reducing the intended safety benefits. Additionally, some consumers prefer silent electric vehicles for a smooth & noise-free driving experience, creating resistance to mandatory AVAS adoption. Automakers are now tasked with balancing safety and sound aesthetics to make AVAS effective without disrupting city soundscapes.

 

Acoustic Vehicle Alerting System Market Segmentation: A Comprehensive Overview

By Vehicle Type

• Passenger Electric Vehicles

• Commercial Electric Vehicles

• Electric Two-Wheelers

 

By Propulsion Type

• Battery Electric Vehicles (BEVs)

• Hybrid Electric Vehicles (HEVs)

• Plug-in Hybrid Electric Vehicles (PHEVs)

 

By Sound Type

• Synthetic Engine Sounds

• Customizable Sounds

• Pre-Defined OEM Sounds

 

By Component

• Speakers

• Electronic Control Unit (ECU)

• Sensors

 

By Sales Channel

• OEMs

• Aftermarket

 

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Acoustic Vehicle Alerting System Market Segmentation Analysis: Growth Trends Across Categories

By Vehicle Type:

Leading Segment: Passenger Electric Vehicles (EVs)

Passenger electric vehicles hold the largest market share in the acoustic vehicle alerting system market. As of 2024, passenger EVs account for approximately 60% of the total market. The increasing adoption of electric vehicles for personal use, coupled with government incentives promoting EV adoption, has driven the demand for AVAS in this segment. The growth is also supported by consumer demand for safety and noise regulations that require EVs to produce artificial sounds at low speeds. In major markets such as North America & Europe, where electric vehicle sales are on the rise, passenger EVs continue to dominate this segment.

Fastest-Growing Segment: Electric Two-Wheelers

Electric two-wheelers are the fastest-growing segment in the AVAS market, with a projected CAGR of 25% from 2024 to 2030. The surge in electric two-wheeler adoption, especially in countries with high population density & pollution levels, such as China & India, is a key driver. These vehicles often require compact, lightweight alerting systems, contributing to the rapid growth in demand for AVAS in this segment.

 

By Propulsion Type:

Leading Segment: Battery Electric Vehicles (BEVs)

Battery Electric Vehicles (BEVs) dominate the acoustic vehicle alerting system market, making up about 70% of the market share. As BEVs become increasingly mainstream, manufacturers are incorporating AVAS to meet regulatory requirements & enhance safety. The rising demand for BEVs, particularly in regions like Europe & North America, is fueling the demand for AVAS systems, ensuring that BEVs are audible to pedestrians & cyclists.

Fastest-Growing Segment: Plug-in Hybrid Electric Vehicles (PHEVs)  

Plug-in Hybrid Electric Vehicles (PHEVs) are the fastest-growing propulsion type for AVAS, with a CAGR of 18%. As PHEVs offer both electric & combustion engine modes, the market is seeing an increase in the need for adaptive & versatile alert systems. The demand for PHEVs is expanding, particularly in regions where consumers are transitioning from traditional vehicles to electric-powered options.

 

By Sound Type:

Leading Segment: Synthetic Engine Sounds

Synthetic engine sounds lead the market in terms of adoption, with about 45% of the market share. These sounds are designed to mimic traditional engine noises & are preferred due to their ability to provide a clear, non-distracting sound that enhances pedestrian safety. The use of synthetic engine sounds is widespread in many major EV markets, where it is required by law to improve pedestrian awareness of electric vehicles at low speeds.

Fastest-Growing Segment: Customizable Sounds

Customizable sounds are growing at the fastest rate in the AVAS market, with a CAGR of 20%. As consumers seek more personalized driving experiences, customizable sound options are becoming increasingly popular. This segment is especially growing in premium & luxury electric vehicle models, where automakers are offering a wide range of options for vehicle sounds, from futuristic noises to sounds that resemble traditional combustion engines.

 

By Component:

Leading Segment: Speakers

Speakers are the leading component in the AVAS market, accounting for approximately 50% of the market share. The high demand for high-quality, durable speakers that can produce clear & audible sounds in various environmental conditions is driving the growth of this segment. Speakers are integral to the effective functioning of AVAS in both electric and hybrid vehicles.

Fastest-Growing Segment: Electronic Control Unit (ECU)

The Electronic Control Unit (ECU) is the fastest-growing component, with a CAGR of 22%. The ECU is vital for controlling & regulating the sound output in AVAS systems. As more vehicles integrate advanced software for better control over sound quality & customization, the demand for ECUs in AVAS is expected to grow rapidly.

 

By Sales Channel:

Leading Segment: OEMs (Original Equipment Manufacturers)

OEMs lead the AVAS market in terms of sales channel, contributing about 75% of the total market share. As vehicle manufacturers incorporate AVAS as a standard feature in electric and hybrid vehicles, OEMs continue to dominate the supply of these systems. Automakers are increasingly offering AVAS as part of the overall vehicle package to meet regulatory requirements & enhance safety features.

Fastest-Growing Segment: Aftermarket

The aftermarket segment is the fastest-growing sales channel for AVAS, with a CAGR of 16%. This growth is driven by the increasing number of electric & hybrid vehicles in circulation, many of which are older models not equipped with built-in alerting systems. Consumers are now seeking aftermarket solutions to retrofit their vehicles with AVAS to comply with regulations & enhance safety.

 

By Region:

Leading Region: North America

North America holds the largest market share for AVAS, accounting for approximately 35% of the global market. The region’s robust automotive industry, particularly in the U.S. and Canada, along with increasing regulations surrounding electric vehicle noise requirements, is driving significant demand for AVAS systems. Additionally, government incentives for EV adoption and the growing popularity of electric vehicles in North America contribute to this region's dominance.

Fastest-Growing Region: Asia-Pacific

The APAC region is the fastest-growing for the AVAS market, with a projected CAGR of 24%. This growth is primarily driven by the rapid expansion of electric vehicle adoption in China, India & Japan, as well as increasing awareness about pedestrian safety. As Asia-Pacific countries ramp up their electric vehicle production and implement stricter noise regulations, the demand for AVAS systems is set to grow at an impressive pace.

 

Acoustic Vehicle Alerting System (AVAS) Market Report Coverage

Report Attribute	Details
Forecast Period	2024 – 2032
Market Size Value in 2024	USD 1.3 Billion
Revenue Forecast in 2030	USD 3.5 Billion
Overall Growth Rate	CAGR of 17.4% (2024 – 2030)
Base Year for Estimation	2023
Historical Data	2017 – 2021
Unit	USD Million, CAGR (2024 – 2030)
Segmentation	By Vehicle Type, By Propulsion Type, By Sound Type, By Component, By Sales Channel, By Geography
By Vehicle Type	Passenger Electric Vehicles; Commercial Electric Vehicles; Electric Two-Wheelers
By Propulsion Type	Battery Electric Vehicles (BEVs); Hybrid Electric Vehicles (HEVs); Plug-in Hybrid Electric Vehicles (PHEVs)
By Sound Type	Synthetic Engine Sounds; Customizable Sounds; Pre-Defined OEM Sounds
By Component	Speakers; Electronic Control Unit (ECU); Sensors
By Sales Channel	OEMs; Aftermarket
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	US, Canada, Germany, China, India, etc.
Market Drivers	Increasing regulations for pedestrian safety, growing adoption of electric vehicles, advancements in sound customization technology
Pricing and Purchase Options	Customized options available

 

Key Players in the Acoustic Vehicle Alerting System Market

• HARMAN International

• Continental AG

• Robert Bosch GmbH

• Aptiv PLC

• Brigade Electronics

• Nissan Motor Corporation

• Honda Motor Co., Ltd.

• Denso Corporation

• Delphi Technologies

• Kufatec GmbH & Co. KG

 

Recent Developments

• In 2024, DENSO Corporation expanded its product portfolio to include Acoustic Vehicle Alerting Systems, aligning with global safety regulations for electric vehicles. This move underscores DENSO's commitment to enhancing pedestrian safety & supporting the growing electric vehicle market.

• In November 2022, Continental AG announced the development of an advanced AVAS that adjusts its sound based on the vehicle's speed & acceleration. This adaptive system provides nuanced auditory cues to pedestrians, enhancing safety by conveying more precise information about the vehicle's movement.

• In December 2020, HARMAN International partnered with Ford Motor Company to integrate HARMAN's HALOsonic Electronic Sound Synthesis (eESS) technology into the Ford Mustang Mach-E 1400. This collaboration aimed to enhance pedestrian safety by providing external sound alerts for the nearly silent electric vehicle, ensuring compliance with AVAS regulations.

 

Future Outlook

The future outlook for the Acoustic Vehicle Alerting System (AVAS) market is highly promising, driven by the rapid adoption of electric & hybrid vehicles, stringent government regulations mandating pedestrian safety measures & ongoing technological advancements in sound engineering and AI-driven acoustic systems. With global EV sales projected to exceed 17 million units by 2030, the demand for AVAS is expected to surge as automakers strive to meet safety compliance standards across North America, Europe & Asia-Pacific. Innovations such as adaptive sound synthesis, customizable AVAS & AI-powered noise reduction technologies will shape the market, allowing manufacturers to balance safety with urban noise pollution concerns. Additionally, the expansion of AVAS beyond passenger EVs into electric two-wheelers, commercial fleets & autonomous vehicles present significant growth opportunities. However, challenges such as high system integration costs & consumer preference for silent EVs may pose hurdles. Despite these challenges, increasing R&D investments, strategic collaborations between automakers and AVAS developers & regulatory enforcement are set to drive substantial market growth, making AVAS a critical component of the evolving electric mobility ecosystem.