Floor POP Display Market By Material (Corrugated Cardboard Displays, Plastic Displays, Metal Displays, Mixed Material Displays); By Application (Food & Beverages, Consumer Electronics, Cosmetics & Personal Care, Healthcare Products, Others such as toys and home improvement); By End-User (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online-to-Offline (O2O) Retailers); By Geography (Segment revenue estimation, Forecast, 2024–2032).

The floor pop display market worldwide was estimated to reach USD 10.5 billion in 2023 and is expected to grow at a CAGR of 6.7% to reach USD 16.8 billion from 2024 to 2030. This growth has been attributed to the rising usage of various in-store promotion techniques and the technological enhancement of the display's appearance.

 

The Floor POP Display Market (Point of Purchase) refers to single standalone display units placed in floor-based areas to advertise products and increase visibility. These displays are common in retail shops, supermarkets, hypermarkets, etc., to capture customers’ attention and prompt additional purchases.

 

Floor POP displays are of some types, as are corrugated cardboard, metal, and or plastic structures designed for some specific products. They find application in various sectors such as consumer goods, electronics, personal care, food, and beverages sectors and among others. The market growth is attributed to the dynamic retail sector, the focus on point-of-sale promotional tools, and the rising trend in affordable and environmentally friendly promotional tools.

 

Market Drivers

Rising Focus on In-Store Marketing: Marketers turn to in-store marketing to target consumers within a retail store to change behavior at the point of purchase. Floor POP displays are, therefore, vital for sales promotion since they enhance the appearance of products and thus encourage impulse buying. Example: A Nielsen survey conducted in August 2023 showed that 70% of shoppers made at least one impulse purchase during their shopping, showing that POP displays are crucial in influencing customers' buying behavior.

 

Growth in Retail Sector and Supermarket Chains: Floor POP displays are also in high demand in the global market due to the increasing number of retail outlets and supermarkets worldwide. These displays are commonly employed to increase product visibility and obtain optimum use of store space. Example: In 2023, Walmart began using floor POP advertisement stands to publicize seasonal sales, which boosted sales of the products by 15%.

 

Adoption of Sustainable Display Materials: Sustainability remains a major trend in POP displays, with brands incorporating and using environmentally friendly materials. Of all the displays, corrugated cardboard displays are especially preferred nowadays due to their recyclability and relatively low production costs. Example: In 2023, Unilever substituted plastic with cardboard in some floor POP units, achieving 25% less carbon emissions while maintaining the same marketing effects.

 

Market Opportunities

Integration of Technology in Displays: High-tech methods, including touch screens, LED screens, and augmented reality (AR), are giving new looks to floor POP display marketing tools. These features improve customer engagement and augment product interaction. Example: Coca-Cola smart motion responsive floor POP advertising was launched in 2023 to enhance customer attention at retail stores by 20%.

 

Emerging Markets in Asia-Pacific: The rising pace of urbanization and increasing trends in modernizing stores or fast-moving consumer goods stores in emerging economies such as China, India, and the emerging South East Asia region are huge opportunities for floor POP displays. Consumer trends and improved disposable income influence the need for more creativity in space marketing solutions. Example: Floor POP display standards featured at level 4 supermarkets in India rose to a 30% uptick in 2023, attributed to key channel participants, including Reliance Fresh and Big Bazaar.

 

Customization and Personalization Trends: Customized structures allow floor POP displays to be flexibly shaped to fit into particular campaigns and brand strategies. This trend allows various companies to create distinguishing features for their products in the retail market. Example: In 2023, L’Oréal introduced customized floor point-of-purchase displays for the skincare category that contributed to an increase in sales volume by 25% within the campaign duration for the category.

 

Market Restraints

High Production Costs for Advanced Displays: Advanced floor POP displays involve using technology and better materials, making them costly and unavailable for SMEs. They are also 30−40% more expensive than traditional displays and, therefore, not feasible for low−budget retailers such as small ones.

 

Logistical and Transportation Challenges: Floor pop displays are also massive, making their transportation and storage a big challenge. This raises logistics costs on the side of the end consumer, including the retailers and the manufacturers. Example: A retail chain from the United States established that transportation costs for floor POP display increased by 20% 2023 during a promotional campaign across the country.

 

Market Segmentation

By Material

• Corrugated Cardboard Displays

• Plastic Displays

• Metal Displays

• Mixed Material Displays

 

By Application

• Food & Beverages

• Consumer Electronics

• Cosmetics & Personal Care

• Healthcare Products

• Others (e.g., toys, home improvement)

 

By End-User

• Supermarkets/Hypermarkets

• Specialty Stores

• Convenience Stores

• Online-to-Offline (O2O) Retailers

 

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Segment Analysis

Leading Material: Corrugated Cardboard Displays

In 2023, corrugated cardboard displays contributed 40% of total market revenue due to their lightweight, environmental friendliness, and, most importantly, economics. These displays are popular for temporary promotions and holiday campaigns. Example: Corrugated cardboard displays were employed for a holiday chocolate promotion in 2023, thus boosting Nestlé sales by 12% compared to the previous year’s sales.

 

Leading Application: Food & Beverages

The food and beverages segment made up 50% of total market revenue in 2023 because most products, such as snacks, beverages, and packaged food, are retail packaged using floor POP displays in supermarkets. Example: Brand-integrated floor Point of Purchase, POP disp POCU, was implemented by PepsiCo for its new beverage line in 2023 and delivered a 15% Sales increase in the first quarter.

 

Regional Analysis

In the year 2023, North America had the largest market share of 35% as the retail industry in the region is well-developed, and the companies continue to introduce more unique and effective promotional techniques. A convergence of regional advertisers and retailers incorporates technology-enhanced floor point-of-purchase displays. Example: In the United States, using LED-enhanced floor point of purchase signs during the holiday season helped Walmart achieve an 18­% increase in sales for merchandise associated with the signs in 2023.

 

The Asia-Pacific region is the most progressive market, with a CAGR of 8.5% from 2024 to 2030. Market drivers include the rapidly increasing urban population, retail sales, and affluent population. Example: In 2023, Alibaba’s Freshippo stores implemented smart floor POP displays in China, which boosted promotional sales by 30%.

 

Key Players

• Smurfit Kappa Group

• DS Smith

• Mondi Group

• WestRock Company

• Sonoco Products Company

• Georgia-Pacific LLC

• Pratt Industries, Inc.

• International Paper Company

• Menasha Corporation

• Fujifilm Holdings Corporation

 

Future Outlook

The Floor POP Display Market is expected to grow gradually throughout the consideration period due to innovation in floor POP designs, integration of smart technologies, and recognition of marketing on store shelves. Opportunities will persist in Asia-Pacific and Latin America because the markets are experiencing growth in retail outlets and urbanization.

 

Hence, floor POP displays are expected to be much more active participants in retail atmospherics by 2030, involving increased AR and AI solutions adoption. Material, design, and technology changes will continue to drive the market's growth and ensure its competitiveness in the retail industry.