Floor POP Display Market By Material (Corrugated Cardboard Displays, Plastic Displays, Metal Displays, Mixed Material Displays); By Application (Food & Beverages, Consumer Electronics, Cosmetics & Personal Care, Healthcare Products, Others such as toys and home improvement); By End-User (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online-to-Offline (O2O) Retailers); By Geography (Segment revenue estimation, Forecast, 2024–2032).

The floor pop display market worldwide was estimated to reach USD 10.5 billion in 2023 and is expected to grow at a CAGR of 6.7% to reach USD 16.8 billion from 2024 to 2030. This growth has been attributed to the rising usage of various in-store promotion techniques and the technological enhancement of the display's appearance.

 

The Floor POP Display Market (Point of Purchase) refers to single standalone display units placed in floor-based areas to advertise products and increase visibility. These displays are common in retail shops, supermarkets, hypermarkets, etc., to capture customers’ attention and prompt additional purchases.

 

Floor POP displays are of some types, as are corrugated cardboard, metal, and or plastic structures designed for some specific products. They find application in various sectors such as consumer goods, electronics, personal care, food, and beverages sectors and among others. The market growth is attributed to the dynamic retail sector, the focus on point-of-sale promotional tools, and the rising trend in affordable and environmentally friendly promotional tools.

 

Market Drivers

Rising Focus on In-Store Marketing: Marketers turn to in-store marketing to target consumers within a retail store to change behavior at the point of purchase. Floor POP displays are, therefore, vital for sales promotion since they enhance the appearance of products and thus encourage impulse buying. Example: A Nielsen survey conducted in August 2023 showed that 70% of shoppers made at least one impulse purchase during their shopping, showing that POP displays are crucial in influencing customers' buying behavior.

 

Growth in Retail Sector and Supermarket Chains: Floor POP displays are also in high demand in the global market due to the increasing number of retail outlets and supermarkets worldwide. These displays are commonly employed to increase product visibility and obtain optimum use of store space. Example: In 2023, Walmart began using floor POP advertisement stands to publicize seasonal sales, which boosted sales of the products by 15%.

 

Adoption of Sustainable Display Materials: Sustainability remains a major trend in POP displays, with brands incorporating and using environmentally friendly materials. Of all the displays, corrugated cardboard displays are especially preferred nowadays due to their recyclability and relatively low production costs. Example: In 2023, Unilever substituted plastic with cardboard in some floor POP units, achieving 25% less carbon emissions while maintaining the same marketing effects.

 

Market Opportunities

Integration of Technology in Displays: High-tech methods, including touch screens, LED screens, and augmented reality (AR), are giving new looks to floor POP display marketing tools. These features improve customer engagement and augment product interaction. Example: Coca-Cola smart motion responsive floor POP advertising was launched in 2023 to enhance customer attention at retail stores by 20%.

 

Emerging Markets in Asia-Pacific: The rising pace of urbanization and increasing trends in modernizing stores or fast-moving consumer goods stores in emerging economies such as China, India, and the emerging South East Asia region are huge opportunities for floor POP displays. Consumer trends and improved disposable income influence the need for more creativity in space marketing solutions. Example: Floor POP display standards featured at level 4 supermarkets in India rose to a 30% uptick in 2023, attributed to key channel participants, including Reliance Fresh and Big Bazaar.

 

Customization and Personalization Trends: Customized structures allow floor POP displays to be flexibly shaped to fit into particular campaigns and brand strategies. This trend allows various companies to create distinguishing features for their products in the retail market. Example: In 2023, L’Oréal introduced customized floor point-of-purchase displays for the skincare category that contributed to an increase in sales volume by 25% within the campaign duration for the category.

 

Market Restraints

High Production Costs for Advanced Displays: Advanced floor POP displays involve using technology and better materials, making them costly and unavailable for SMEs. They are also 30−40% more expensive than traditional displays and, therefore, not feasible for low−budget retailers such as small ones.

 

Logistical and Transportation Challenges: Floor pop displays are also massive, making their transportation and storage a big challenge. This raises logistics costs on the side of the end consumer, including the retailers and the manufacturers. Example: A retail chain from the United States established that transportation costs for floor POP display increased by 20% 2023 during a promotional campaign across the country.

 

Market Segmentation

By Material

• Corrugated Cardboard Displays

• Plastic Displays

• Metal Displays

• Mixed Material Displays

 

By Application

• Food & Beverages

• Consumer Electronics

• Cosmetics & Personal Care

• Healthcare Products

• Others (e.g., toys, home improvement)

 

By End-User

• Supermarkets/Hypermarkets

• Specialty Stores

• Convenience Stores

• Online-to-Offline (O2O) Retailers

 

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Segment Analysis of Floor POP Display Market

By Material:

Leading Segment: Corrugated Cardboard Displays

Corrugated cardboard displays hold the largest market share in the floor POP display market. They are widely used due to their lightweight, cost-effective & environmentally friendly properties. These displays are especially popular in industries like food & beverages, cosmetics, and consumer electronics, where promotional campaigns often rely on high-volume, temporary displays. A significant factor contributing to the dominance of corrugated cardboard is its ability to be customized easily for brand promotions, making it a go-to material for retail marketing in supermarkets & specialty stores.

Fastest-Growing Segment: Plastic Displays

Plastic displays are the fastest-growing material segment in the floor POP display market. The rise in demand for more durable, long-lasting & aesthetically appealing displays is driving this growth. Plastic offers flexibility in design, robustness, and a premium look, making it especially attractive in high-end product categories like cosmetics, consumer electronics & healthcare products. As the retail industry seeks more reusable & visually appealing display solutions, plastic displays are expected to see accelerated growth.

 

By Application:

Leading Segment: Food & Beverages

The food & beverages sector is the biggest player in the floor POP display market because brands need to be seen and stand out on shelves. Supermarkets, hypermarkets, and convenience stores use these displays a lot to promote food and drinks. They are especially useful for new product launches, seasonal promotions, and point-of-sale visibility. The intense competition in the food industry makes innovative, eye-catching displays even more important.

Fastest-Growing Segment: Cosmetics & Personal Care

Cosmetics & personal care is the fastest-growing application segment in the floor POP display market. The growing demand for beauty products & increased competition among cosmetic brands in retail spaces are fueling the adoption of floor POP displays. These displays help to create a premium shopping experience & visually engage customers, driving impulse purchases. The cosmetics industry is increasingly relying on aesthetic & functional displays to promote seasonal collections, limited-edition items & new product launches.

 

By End-User:

Leading Segment: Supermarkets/Hypermarkets

Supermarkets and hypermarkets represent the largest end-user segment for floor POP displays. The need to display a wide variety of products efficiently and attractively within a large retail environment makes supermarkets and hypermarkets the most significant market for these displays. With high foot traffic and an ongoing need for seasonal and promotional displays, supermarkets and hypermarkets are the primary consumers of floor POP displays. In particular, grocery chains, large department stores, and multi-purpose retailers are increasingly focusing on improving in-store experiences with innovative display solutions.

Fastest-Growing Segment: Online-to-Offline (O2O) Retailers

The fastest-growing end-user segment for floor POP displays is the Online-to-Offline (O2O) retailers. As e-commerce giants and brick-and-mortar stores continue to merge, there is a growing trend to use floor POP displays in physical stores to drive in-store traffic and create an omnichannel experience. O2O retailers leverage these displays to bridge the gap between online advertising and in-store promotions. This trend is especially strong in sectors like fashion, consumer electronics & home improvement, where seamless shopping experiences are increasingly becoming a priority.

 

By Region:

Leading Region: North America

North America holds the largest share of the floor POP display market. The region is a key consumer due to the presence of large retail chains, including supermarkets, specialty stores, and O2O retailers. The U.S., in particular, is a major market for floor POP displays, driven by the high demand for product visibility and innovative promotional tools in the retail space. Additionally, the growing preference for eco-friendly & sustainable display solutions is further fueling the demand for floor POP displays in North America.

Fastest-Growing Region: Asia-Pacific

APAC is the fastest-growing region in the floor POP display market. Countries like China, India, Japan & South Korea are witnessing rapid retail growth, driven by urbanization, rising disposable income, and changing consumer behaviors. The booming retail sector, especially in emerging markets, is contributing to the increased demand for floor POP displays, particularly in supermarkets, specialty stores, and convenience stores. As the region's middle class continues to expand, more brands are focusing on effective in-store marketing strategies, propelling the growth of the floor POP display market in the Asia-Pacific region.

 

Key Players

• Smurfit Kappa Group

• DS Smith

• Mondi Group

• WestRock Company

• Sonoco Products Company

• Georgia-Pacific LLC

• Pratt Industries, Inc.

• International Paper Company

• Menasha Corporation

• Fujifilm Holdings Corporation

 

Floor POP Display Market Report Coverage

Report Attribute	Details
Forecast Period	2023 – 2030
Market Size Value in 2023	USD 10.5 billion
Revenue Forecast in 2030	USD 16.8 billion
Overall Growth Rate	CAGR of 6.7%
Base Year for Estimation	2022
Historical Data	2017 – 2021
Unit	USD Billion, CAGR (2023 - 2030)
Segmentation	By Material, By Application, By End-User, By Region
By Material	Corrugated Cardboard Displays, Plastic Displays, Metal Displays, Mixed Material Displays
By Application	Food & Beverages, Consumer Electronics, Cosmetics & Personal Care, Healthcare Products, Others (Toys, Home Improvement)
By End-User	Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online-to-Offline (O2O) Retailers
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	US, Canada, Germany, UK, France, China, Japan, India, etc.
Key Market Drivers	Rising focus on in-store marketing, growth in the retail sector and supermarket chains, and adoption of sustainable display materials.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

 

Future Outlook

The Floor POP Display Market is expected to grow gradually throughout the consideration period due to innovation in floor POP designs, integration of smart technologies, and recognition of marketing on store shelves. Opportunities will persist in Asia-Pacific and Latin America because the markets are experiencing growth in retail outlets and urbanization.

 

Hence, floor POP displays are expected to be much more active participants in retail atmospherics by 2030, involving increased AR and AI solutions adoption. Material, design, and technology changes will continue to drive the market's growth and ensure its competitiveness in the retail industry.