Gut and Digestive Health Ingredients Market By Ingredient Type (Probiotics, Prebiotics, Digestive Enzymes, Dietary Fibers, Polyphenols, Others); By Application (Functional Foods and Beverages, Dietary Supplements, Pharmaceuticals, Infant Nutrition); By Source (Plant-Based Ingredients, Animal-Based Ingredients, Synthetic Ingredients); By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Specialty Stores, Pharmacies); By Geography, Segment revenue estimation, Forecast, 2024–2032.

The gut and digestive health ingredients market was USD 14.5 billion in 2023 and is expected to reach USD 23.8 billion by 2030 at a CAGR of 7.5% in the forecast period of 2024-2030.

 

The gut and digestive health ingredients market focuses on products promoting gut and digestive well-being. This includes probiotics, prebiotics, enzymes, dietary fibers, and bioactive food components used in functional foods, dietary supplements, and medicinal products.

 

The growing consciousness about the significance of gut health for the human body, plus the growth in the popularity and preference for natural and functional foods, have helped expand the market. New trends include the increased incidence of digestive diseases, changes in eating habits, and the development of new raw materials.

 

Market Drivers

Increasing Awareness of Gut Health's Role in Overall Wellness: consumers are increasingly turning to digestive health ingredients due to the incorporation of gut microbiome in the physical as well as the mental health of an individual. Consumers increasingly prioritize foods and supplements that support gut health.: Example: American consumers, particularly in 2023, a survey did show that 62% of them sought products bearing the health benefits of promoting digestive health as against 50% in 2020.

 

Prevalence of Digestive Disorders: The growing incidence of stomach diseases like IBS, constipation, and Gastroesophageal reflux disease has led to the market pull for products that address these ailments and improve gut health. Example: In Europe, the level of IBS is estimated to be between 10% and 15% of the population, causing its sales to increase by 20% in 2023.

 

Rising Popularity of Functional Foods and Beverages: Increased consumption of nutritious and easily available products has led manufacturers to add digestive health ingredients into regular food products and drinks. Example: Functional beverages containing prebiotics and probiotics were reported to take 30% of the market of so-called functional foods in Japan in 2023.

 

Market Opportunities

Expansion in Emerging Markets: New markets can be identified in Asia-Pacific, Latin America, and Africa since there is disprimmentary income, health awareness is improving, and demand for functional foods. Example: In India alone, the consumption of digestive health supplements increased at an impressive rate of 25% in the year 2023, equal to the increase being caused by urbanization as well as a result of people changing their lifestyle by focusing on their health and taking care of such systematic disorders.

 

Integration of Personalized Nutrition: People-focused nutrition has created new niches for targeted digestive health solutions, including specific probiotics and enzymes derived from the consumer’s microbiome. For example, in Canada, customized gut health supplement startups expanded by 30 percent in 2023 due to new opportunities in the personalization of health products.

 

Growing Vegan and Plant-Based Product Demand: The trend towards plant-based diets has led to new markets for digestive health ingredients that are naturally derived and vegan. Example: Plant-based digestive supplements’ sales in Australia rose by 20% in 2023 due to the rising popularity of vegan supplies.

 

Applications in Sports Nutrition: Digestive health ingredients are slowly being incorporated into sports nutrition because they help in the uptake of nutrients, recovery from exercises, and boost muscle performance. Example: According to the new analysis, sports supplements with added digestive enzymes had a sales increase of 15% in the UK in 2023 due to the demand of a health-conscious population.

 

Market Restraints

Regulatory Challenges: The market faces several risks, including high regulatory standards and limitations on using health claims and ingredients. Manufacturers face challenges in labeling and marketing their products. For example, in the EU, regulations from EFSA reduced the number of new probiotic supplements introduced in 2023 and restricted advancements.

 

High Costs of Premium Ingredients: High costs involved in sourcing and producing bioactive components like specific strains of probiotics or probiotics’ prebiotics can be a limiting factor for take-off due to high costs. Example: In 2023, the high-end probiotic supplements did not realize massive consumption within South Africa since they cost 25% more than the standard varieties.

 

Market Segmentation

By Ingredient Type

• Probiotics

• Prebiotics

• Digestive Enzymes

• Dietary Fibers

• Polyphenols

• Others

 

By Application

• Functional Foods and Beverages

• Dietary Supplements

• Pharmaceuticals

• Infant Nutrition

 

By Source

• Plant-Based Ingredients

• Animal-Based Ingredients

• Synthetic Ingredients

 

By Distribution Channel

• Online Retail

• Supermarkets/Hypermarkets

• Specialty Stores

• Pharmacies

 

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Segment Analysis

Leading Ingredient Type: Probiotics

Probiotics had a market share of 40 percent in 2023 due to the scientific evidence supporting their therapeutic efficacy in promoting intestinal health and various gastrointestinal diseases. Example: Despite the supplements' many beneficial effects, their uptake only increased by 18% in 2023 in South Korea due to awareness campaigns funded by their government.

 

Leading Application: Laddering of Functional Foods and Beverages

In 2023, functional foods and beverages remained the most popular category with a 50% market share because of the growing demand for processed products with added nutrients in consumers’ meals. For example, in the United States, probiotic yogurt consumed 30% of the dairy market in 2023.

 

Leading Source: Plant-Based Ingredients

This desire is driving the market for plant-based digestive health ingredients, which generated 35% of its revenue in 2023. For example, in Australia, the consumption of plant-based dietary fibers rose by 15% in 2023 because they are suitable for a vegan diet.

 

Leading Distribution Channel: Online Retail

As envisioned, online retail selling came to dominate the market in 2023, with a share of 45% provoked by the appeal of the virtual environment and the population’s increasing propensity toward online shopping. Example: Companies operating e-commerce sites based in China, such as JD.com and Alibaba, revealed that by the year 2023, sales of digestive supplements escalated by 25%.

 

Regional Analysis

North America dominates the industry, with 38% of global market revenues in 2023, due to high health consciousness, better healthcare facilities, and the growing demand for functional foods. For example, Sales of probiotic supplements in America rose by 20% in 2023, which could be attributed to the rising trends in gut health awareness.

 

Asia-Pacific is the fastest-growing market, growing at a CAGR of 9.5% due to factors such as increased urbanization, improved disposable income levels, and a greater focus on gut health. For example, India experienced a 30% increase in demand for prebiotic-enriched foods in 2023 as consumers became more health conscious.

 

Key Players in the Gut and Digestive Health Ingredients Market

• Danone S.A.

• Nestlé S.A.

• Kerry Group plc

• DuPont (IFF Nutrition & Biosciences)

• Yakult Honsha Co., Ltd.

• ADM (Archer Daniels Midland)

• Chr. Hansen Holding A/S

• DSM Nutritional Products

• Probi AB

• Cargill, Incorporated

 

Future Outlook

The global market for gut and digestive health ingredients is expected to grow steadily and take off due to the increasing focus on gut health and technological improvements in functional ingredients for the FMCG industry. Asia Pacific and Latin America markets will be key drivers for the future development of this industry.

 

By 2030, the market will look very different, marked by inventions, including digestive health solutions, plant-based protein, and enhancing formulation methods. The focus on sustainability, clean labels, and consumer education will continue to pave the way for growth for digestive health ingredients in terms of application and geography.