Two-Wheeler Accessories Market By Product Type (Safety Accessories (Helmets, Riding Jackets, Gloves, Knee Pads), Electronic Accessories (GPS Systems, Bluetooth Devices, Smart Helmets), Protective Accessories (Crash Guards, Covers, Windshields), Luggage Accessories (Saddlebags, Panniers, Top Boxes), Cosmetic Enhancements (Decals, LED Lights, Custom Seats)); By Two-Wheeler Type (Motorcycles, Scooters); By Distribution Channel (Online Retail, Offline Retail); By Geography, Segment revenue estimation, Forecast, 2024–2032.

The two-wheeler accessories market was USD 11.5 billion in 2023 and was expected to reach approximately USD 17.9 billion by 2030, with a CAGR of 6.5% from 2024 to 2030. The general uplifting of two-wheeler sales spurs this growth, customer demands more individuality and cutting-edge safety features.

 

The market for motorcycle and scooter accessories is very broad, covering a vast array of items that improve and adorn the bikes themselves. They embrace safety equipment, connecting electronic parts, covers, travel items, and aesthetic ensembles. The target consumer segments include commuters, adventurers, and professional racers, which confirms the all-around usage of two-wheelers in the global market.

 

Market Drivers

Rising Two-Wheeler Sales in Emerging Economies: The largest consumers of two-wheelers are the emerging markets, especially in the Asia-Pacific and African regions, perfect for dealing with traffic congestion. This has encouraged the need for accessories to complement the device's functionality and looks. India and China alone made up over 50% of the total global two-wheeler sales in 2023, thus presenting a huge market for the accessories. Example: Hero MotoCorp, an Indian company, thus selected an appealing accessory range for India and signed cooperation agreements with accessory producers in 2022.

 

Growing Popularity of Adventure and Touring Motorcycles: The motorcycle tourism segment has gained huge traction in recent years, thus the need to customize with panniers, GPS sets, and crash guards. The fanatics are putting their money where their mouth is by procuring the best cross-country riding and trailblazing equipment. Example: BMW Motorrad saw a 20 % rise in the sales of accessories for adventure motorcycles in 2023, such as pans and risers for handlebars.

 

Government Regulations Promoting Safety Gear: Various governments around the world are now enforcing their motorcycle users to wear safety gear, inclusive of helmets, gloves, and jackets, and this spurred the need for better quality protective apparel and accessories. Example: In 2023, the Ministry of Road Transport and Highways set stringent helmet quality standards in India as per BIS certification, encouraging the market sale for certified helmets.

 

Customization and Personalization Trends: Customers begin to perceive two-wheelers as their lifestyle; it’s a brand that defines their personality, thus calling for ornaments such as decals, LED lights, and custom seats. Example: In the financial year 2021-22, the company introduced several exhaust systems and alloy wheels, which contributed to revenues.

 

Market Opportunities

E-Commerce Expansion: Due to the increasing adoption of e-commerce platforms, two-wheeler accessories have gained access to consumers worldwide. Online retail stores are flexible, affordable, and deliver directly to consumers’ doorsteps. Within the two-wheeler industry, the market penetration of e-commerce was 25% in 2020, which jumped to 35% in 2023. Example: During the holiday seasons in 2023, Amazon and Flipkart highlighted that motorcycle accessories sales increased by 30% YoY.

 

Integration of Smart Technologies: The connectivity of IoT and smart elements into two-wheeler accessories like helmets connected through Bluetooth and smart locks created new opportunities in the premium segment. Example: In 2023, Sena Technologies presented a communication and navigation-incorporated smart helmet customized for modern riders.

 

Electric Two-Wheeler Accessories: New markets were formed by developing electric scooters and motorcycles, where customers require charging docks, battery cases, and light armor. Example: Initiated in the same year, 2023, Ather Energy unveiled exclusive accessories to accompany the electric scooter, such as a portable charger and helmet with a mounted camera.

 

Market Segmentation

By Product Type:

• Safety Accessories (Helmets, Riding Jackets, Gloves, Knee Pads)

• Electronic Accessories (GPS Systems, Bluetooth Devices, Smart Helmets)

• Protective Accessories (Crash Guards, Covers, Windshields)

• Luggage Accessories (Saddlebags, Panniers, Top Boxes)

• Cosmetic Enhancements (Decals, LED Lights, Custom Seats)

 

By Two-Wheeler Type:

• Motorcycles

• Scooters

 

By Distribution Channel:

• Online Retail

• Offline Retail

 

By Region:

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

 

Segment Analysis

Leading Product Segment: Safety Accessories

In 2023, safety accessories contributed 35% of the market revenue because of growing consumer consciousness and government policies on protective tools. For example, the Indian helmet market expanded by 18% in 2023 due to increasing road safety laws implementation and growing customers’ concerns.

 

Leading Two-Wheeler Type Segment: Motorcycles

Motorcycles occupy a large share of revenue, as per the above market share in the year 2023, which is 60% because of their muscular uses in adventure touring and sports. Example: New machines such as the KTM 390 Adventure and the Honda Africa Twin have made customers look for a pannier, crash guard, and handlebar-specific accessories.

 

Leading Distribution Channel: Online Retail

Online retail is the fastest-growing distribution channel, taking 40% of global sales in 2023 because the arrangement is convenient, and the price comes with a bargain. Example: E-commerce players like Lazada and Shopee reported 25 % sales of the two-wheeler accessories business during the 2023 festive seasons.

 

Regional Analysis

Asia-Pacific remains the largest and fastest-growing market in 2023, with 50% of world revenue due to high two-wheeler sales in India, China, and Southeast Asia. India, China, and Indonesia are the main markets for both safety and cosmetic accessories. Example: The 2023 market sales for two-wheelers and their accessories increased 12% primarily because of upgraded disposable income and greater product awareness of safety equipment.

 

North America occupies a considerable share due to the trend of using cruiser motorcycles as well as steadily increasing the demand for additional and, at the same time, premium accessories. The United States leads the regional spending on safety gear and electronics and comprises more than half of the total motorcycle market. Example: Nevertheless, in Harley-Davidson FY2023, accented accessory sales jumped by 20% more with increased demand for customized seats and saddlebags.

 

Europe generates about 25% of the company’s total revenue due to the demand for small adventure and touring motorcycle accessories. Markets such as Germany, France, and Italy are in the lead, mainly due to motorcycle passion and safety standard laws. Example: BMW Motorrad added customizable accessories for its series-GS in 2022 to strengthen its market positioning in Europe.

 

Key Players

• Hero MotoCorp Accessories

• Honda Motorcycle and Scooter India (HMSI)

• Yamaha Motor Corporation

• Royal Enfield

• TVS Motor Company

• Ather Energy Accessories

• Vega Helmets

• Studds Accessories Ltd.

• Sena Technologies, Inc.

• Givi S.p.A

 

Future Outlook

The global Two-Wheeler Accessories segment is poised for strong growth, primarily fueled by the rising market for these Accessories, occasioned by consumer demand for Services and accessories. Asia-Pacific is expected to remain the largest market, and North America and Europe are likely to maintain stable growth in the premium segment.

 

Industries targeting eco-friendly products, integration of intelligence into products, and regionally tailored products Nonetheless, manufacturers that aim to produce eco-friendly products aiming at adopting the smart technology and targeting specific geographic regions will most likely enjoy a competitive edge.

 

By 2030, this market will significantly contribute to improving the performance, safety, and degree of customization of two-wheelers needed to meet global consumers’ needs.